Senior Marketing Manager Performance & Growth (m/f/d)

Whow Games GmbH; Hamburg; Híbrido; EUR 75.000 - 110.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Flexible working hours

Remote work option

Meal subsidies

Deutschlandticket subsidy

Wellpass

Descripción de la vacante

Whow Games GmbH is seeking a data-driven User Acquisition leader to own end-to-end UA for web and mobile, driving profitable growth across existing markets and expanding into new ones. You will manage budgets against ROAS, LTV, and payback, and you will build scalable tracking and testing processes.

You will collaborate with Product, CRM and BI to turn new players into loyal users, leveraging networks from Google to Apple Search Ads and beyond.

Formación

• 5+ years in performance marketing or user acquisition, ideally in mobile gaming or data-driven B2C environments.
• Proven track record of scaling budgets profitably with measurable results.
• Hands-on experience with web and app campaigns across Google, Meta, Apple Search Ads and networks like AppLovin, Unity or Moloco.
• Experience with MMPs (AppsFlyer or Adjust), GA4 and server-side tracking; understanding GDPR and ATT/SKAdNetwork.
• Ability to analyse cohorts, LTV and payback rather than just clicks.
• Proactive decision-making with strong communication at management level.

Responsabilidades

• Own end-to-end UA strategy for web and mobile across channels.
• Manage budgets against cohort ROAS, payback and LTV.
• Identify and test new markets and audiences for growth.
• Define channel mix and direct negotiation with networks, agencies and partners.
• Build scalable tracking, attribution, tooling, and testing processes; decide in-house vs. partners.
• Drive fast testing cycles for creatives, store listings, and landing pages.
• Ensure transparent reporting and present results to leadership.
• Collaborate with Product, CRM and BI to convert new users into long-term players.

Conocimientos

Performance marketing

User acquisition

Mobile gaming

Budget management

MMPs (AppsFlyer/Adjust)

GA4

Cohort/LTV/payback

Team collaboration

English

German

Herramientas

Google Ads

Meta Ads

Apple Search Ads

AppLovin

Moloco

Unity

GA4

AppsFlyer

Adjust

Descripción del empleo

We are Whow Games - and YOU could be part of it!

We are a team of more than 50 people from a wide range of nationalities - passionate gamers, experienced game developers, and marketing professionals working together to plan, develop, publish, and market entertaining products. We love what we do - and that's what makes us successful!

At WHOW Games we make social casino games for web and mobile, enjoyed by millions of players. Our marketing is data-driven, fast and closely connected with Product, CRM and BI.

We are looking for someone who has already owned UA at scale and knows how to grow budgets profitably. You will bring new players into our existing markets and help us open up new countries. There is no ready-made playbook. You will write it.

Tasks

• UA strategy: You own user acquisition for web and mobile end to end, from channel and budget planning all the way to scaling
• Budget: You manage your budget against cohort ROAS, payback and LTV, and you decide where every euro works hardest
• Core markets: When the familiar levers are maxed out, that's where you get going. You find new audiences, channels and ideas
• New markets: You evaluate new countries, run tests and come back with a clear go/no-go recommendation
• Channel mix: From Google, Meta and Apple Search Ads to ad networks, programmatic, TikTok and affiliate, you set the mix and negotiate directly with networks, agencies and partners
• Setup: You build tracking, attribution, tooling and testing processes that scale with us, and you decide what runs in-house and where partners make sense
• Creatives: Together with design and content, you drive a fast testing cycle for creatives, store listings and landing pages
• Reporting: You make results transparent, bring your own ideas and stand behind your numbers, including at management level
• Teamplay: You work closely with Product, CRM and BI to turn new players into long-term active ones

Requirements

• 5+ years in performance marketing or user acquisition, a large part of it in (mobile) gaming or a similarly data-driven B2C environment
• A track record you can back up with numbers: you have scaled budgets of a meaningful size profitably
• Deep hands-on experience with web and app campaigns, from Google and Meta to Apple Search Ads and networks like AppLovin, Unity or Moloco.
• You think in cohorts, LTV and payback, not in clicks
• You know MMPs like AppsFlyer or Adjust, GA4 and server-side tracking from practice, and you understand what GDPR, consent and ATT/SKAdNetwork mean for your measurement
• AI is part of your daily work. You build your own workflows with ChatGPT, Claude and similar tools, for example for creative variants, analysis and reporting
• You make decisions without perfect data, work independently and communicate clearly, including at management level
• Fluent English and very good German

Nice to have:

• Social casino experience, including the ad policies of Google, Meta and the app stores
• Experience launching in new countries
• You have built or led a UA team before
• A strong network of ad networks, agencies and partners in gaming
• Experience with influencer and streamer marketing on Twitch or YouTube
• Additional languages

Benefits

• A professional and experienced team with many years of expertise in the gaming industry
• A dynamic working environment with flat hierarchies, fast decision-making processes, and plenty of room for your own ideas
• Flexible working hours and the option to work remotely, with two days per week in the office expected
• Regular company events
• Free fruit and drinks as well as meal subsidies
• A subsidy for the Deutschlandticket
• The option to join Wellpass