Senior User Acquisition Manager

Games Factory Talents | Connecting Passion & Talent; Hamburg; Hybrid; EUR 70.000 - 90.000; Vollzeit

Zusammenfassung

A leading mobile app development company in Hamburg is looking for a Senior UA Manager specializing in mobile loyalty and rewards apps. The successful candidate will manage significant budgets, own Google acquisition channels, and collaborate closely with product teams. This role offers hybrid work with relocation assistance and a supportive workplace environment including mental health resources.

Leistungen

Relocation support

Flexible hours

Learning budget

Mental health support

Qualifikationen

• 3-7+ years in mobile user acquisition, preferably for loyalty/reward apps.
• Proven ownership of 7-figure monthly budgets and efficiency targets.
• Deep expertise in Google advertising, familiarity with Meta required.

Aufgaben

• Own and scale Google marketing campaigns focused on CPA/ROAS/LTV.
• Partner with Product to develop user acquisition strategies.
• Manage performance partnerships including ad networks and influencers.

Kenntnisse

Google expertise in app growth

Mobile user acquisition

Budget management

Strong communication skills

Experimentation mindset

Jobbeschreibung

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We build mobile loyalty/rewards apps that motivate people to discover and play games, earning real-world rewards as they go. Think high-scale B2C products with millions of installs, complex funnels, and performance-driven growth.

The opportunity

We’re expanding our UA team and looking for a hands-on Senior UA Manager with direct experience in the loyalty/rewards app space (or very closely related).

Your first mandate

take ownership of Google as the primary growth engine, and where relevant - unlock Meta and additional channels. You’ll manage 7-figure monthly budgets, scale efficiently, and solve tricky tracking and attribution challenges.

This is not a generic gaming UA role. We’re specifically seeking someone who knows how to operate rewards/loyalty style apps and can hit the ground running.

What you’ll do

• Own and scale Google (App Campaigns, YouTube, UAC for iOS/Android) with ruthless focus on CPA/ROAS/LTV.
• Activate and iterate on social (esp. Meta), influencers, CTV, and other mobile channels as impact justifies.
• Run creative experimentation end-to-end with Design: briefs, hypotheses, rapid testing, and learning agendas.
• Build clean reporting (dashboards, cohorts) and push systematic optimizations (bids, budgets, audiences, geos, placements).
• Partner with Product to align UA with features, onboarding flows, and monetization; test our apps and key competitors to inform growth moves.
• Manage partners (ad networks, influencers, app stores) and negotiate for performance.
• Continuously test new bets (channels, geos, formats) with clear success criteria and kill rules.

Requirements

• Relevant domain experience: UA for loyalty/reward apps (or directly adjacent) and familiarity with their unique challenges.
• 3–7+ years in mobile UA (we’re flexible on years if the niche experience is strong and hands-on).
• Deep Google expertise in app growth; Meta proficiency is a strong plus.
• Proven ownership of 7-figure monthly budgets and hitting efficiency targets at scale.
• Experimentation mindset: hypothesis-driven testing, clear metrics, and disciplined decision-making.
• Strong communicator who can present insights to senior stakeholders and collaborate tightly with Design & Product.
• Ownership & bias to action: you see around corners, preempt blockers, and create leverage for the team.

Nice to have

• Experience with CTV and influencer performance programs.
• Real impact at scale: Own a major growth lever on a flagship product category.
• Hybrid work: 3 core office days in Hamburg for collaboration; flexible hours otherwise.
• Relocation & visa support: Assistance to move to Hamburg; support for settling in (including language stipend).
• Wellbeing & growth: Mental health support, learning budget, and a modern office with great amenities.

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