Senior Programmatic Marketing Manager - Creative Strategy (m/f/x)

Alumni Network Job Board; Berlin; Hybrid; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

A leading meal kit provider based in Berlin is seeking a Senior Programmatic Marketing Manager to drive consumer activations and implement a data-driven creative strategy. The ideal candidate will have over 6 years of experience in programmatic advertising and a strategic mindset. This role offers competitive compensation and a hybrid working model, along with opportunities for growth and development.

Leistungen

Competitive compensation package

Hybrid working model

Annual learning and development budget

Well-being benefits

Qualifikationen

• 6+ years of professional experience in programmatic advertising or related fields.
• 2+ years in strategy development and deployment in digital marketing.
• Excellent knowledge of Google tools for reporting and presentations.

Aufgaben

• Lead Display & Video creative strategy and experimentation.
• Collaborate with internal teams on campaigns and creative direction.
• Translate performance data into actionable insights for creative development.

Kenntnisse

Programmatic advertising

Digital marketing

Creative strategy

Communication skills

Performance marketing

Tools

Google Sheets

Google Slides

Jobbeschreibung

The role

Berlin, Berlin, Germany

As Senior Programmatic Marketing Manager in our Marketing department, you will be responsible for driving key consumer activations while implementing a data-driven creative strategy. You will collaborate with market stakeholders to understand local market insights and its implementation in your marketing campaigns while working on a full funnel consumer journey. You will contribute your expertise across 15 Global HelloFresh entities. The ideal candidate is a strategic thinker and hands-on executor with a performance marketing and experimentation mindset, capable of scaling acquisition and conversion metrics for the channel.

Above all, we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills and we love diverse experiences! So even if you don’t “tick all the boxes” but think you’d thrive in this role, we would really like to learn more about you.

What you’ll do

• Act as the creative lead and main point of contact for Display & Video creative strategy across platforms
• Develop creative experimentation & performance analysis frameworks
• Conduct regular audits on creative strategies across markets
• Own the full creative testing and performance analysis strategy, from hypothesis creation and experimentation to reporting and iterative optimization
• Drive and develop new creative initiatives, including testing new content formats, storytelling approaches, and creator-led collaborations
• Closely collaborate with the Display & Video Campaign Operations team to ensure creative strategies are tailored, aligned, and executed smoothly across all entities
• Identify and share creative trends, insights, and best practices across internal teams to inform asset development and campaign direction
• Translate performance data into clear recommendations for creative development, collaborating with Brand and Design to implement them
• Lead cross-functional creative efforts, such as influencer content integrations and brand partnership initiatives
• Bring structure, prioritization, and clear problem-solving to a fast-moving, test-and-learn environment

What you’ll bring

• 6+ years of professional experience in programmatic advertising or working with DSP vendors, programmatic trading desks, digital marketing agencies, ad networks, 3rd party data companies or other related digital companies
• 2+ years of previous strategy development and deployment in digital marketing
• Excellent knowledge and skills of Google: Sheets and Slides – ability to create reports and presentations for internal and external teams
• Understanding of digital marketing disciplines from digital display, OTV, SEO, PPC, Ecommerce, social media or affiliate marketing
• Excellent communication skills. You will be the go-to-person for multiple marketing and communication teams. Interpersonal skills are a prerequisite for success.
• Passionate about the digital industry and highly digital savvy

Our best-in-class marketers play vital roles in connecting HelloFresh with new and existing customers across the world. Based in Berlin, the data-driven and creative Global Marketing Team pioneers industry-leading research, business insight, CRM, growth marketing and brand communication. The team continuously drives our brand forward through experimentation and an entrepreneurial spirit.

What we offer

Elevate your lifestyle! Join one of Europe\'s fastest-growing tech powerhouses in a dynamic phase of expansion.

• Immerse yourself in a diverse global community of 90+ nationalities.
• Enjoy a competitive compensation package with perks like a HelloFresh- subsidized Pension Scheme, Berlin relocation support, and a Hybrid working model.
• Elevate your lifestyle with exclusive discounts on your weekly HelloFresh box and office meals.
• Invest in your growth with an annual learning & development budget, German language learning budget, and access to the HelloFresh Academy.
• We also offer well-being benefits including mental health support, transportation perks, and working-parent-friendly options.

About HelloFresh

HelloFresh is on a mission to change the way people eat, forever!

Since our 2011 founding in Europe’s vibrant tech hub, Berlin, we’ve become the world\'s leading meal kit provider, delivering to over 4.2 million households worldwide in 15 countries across 3 continents.

Our more than 15,000 employees from over 70+ nationalities are the heart and soul of our diverse, fast-paced and dynamic environment where innovation and smart, fast action is encouraged.

We will encourage you to make an immediate impact in your area of work as well as empower you to grow your career with us.

Are you up for the challenge?

Please submit your complete application below, including salary expectations and earliest starting date. Our team will review and get back to you within 5 business days.

We are HelloFresh

We embrace diversity and currently employ over 15,000 individuals globally who contribute to this. We hire based on ability to perform a job, regardless of race, national origin, color, caste, social origin or position, gender, gender expression, sexual orientation, religion, age, disability, political opinion, marital status or any other characteristic. We are an equal opportunity employer and welcome everyone to apply.

HelloFresh is committed to equal employment opportunity and providing reasonable accommodations to candidates with disabilities. If you need an accommodation during the application process, please reach out to us at:

Europe: [e-mail]

APAC: [e-mail]

United States: [e-mail]

Canada: [e-mail]

Apply for this job

Please submit your application with your salary expectations and earliest start date.