Senior PR Manager – Southwestern Europe

Xiaomi Technology; München; On-site; EUR 90,000 - 130,000; Full time

Job summary

Xiaomi Technology is seeking a Senior PR Manager – Southwestern Europe to lead PR and communications for Southwestern European markets, including Benelux, Ireland, Austria, and Portugal.

You will translate regional priorities into local PR activities, build relationships with media and KOLs, and support market entry and brand-building across the region.

Qualifications

• 5–8 years of experience in automotive PR, communications, or brand communications.
• 2–3 years of experience working with Southwestern European markets (Benelux, Ireland, Austria, Portugal).
• Professional fluency in English; additional local languages are a plus.
• Strong understanding of the media landscape and PR across Southwestern Europe.
• Demonstrated experience in executing regional PR projects independently.
• Strong cross-cultural communication and hands-on execution.
• Experience supporting PR for Chinese brands entering Southwestern European markets.

Responsibilities

• Develop and execute PR plans for Southwestern European markets within the regional strategy.
• Lead regional communications initiatives including launches, brand activities, and media events.
• Collaborate with local distributor marketing/PR teams for market-specific activities.
• Build relationships with automotive and tech media and relevant KOLs.
• Organize local media briefings, interviews, and media drive events.
• Monitor media sentiment and support crisis communications; produce regional reports.
• Coordinate localization of PR materials and regional social content.

Skills

Automotive PR

Brand communications

Cross-cultural comms

English fluency

Media relations

Crisis management

Execution skills

Job description

Reporting to: Head of Southwestern Europe

【About the Role】

We are looking for a Senior PR Manager – Southwestern Europe to lead PR and communications execution across Southwestern European markets, including but not limited to the Benelux region, Ireland, Austria, and Portugal.

Working closely with the Head of Southwestern Europe and within the broader European PR strategy, you will be responsible for translating regional communications priorities into local PR activities, developing and maintaining relationships with local media, and supporting market entry and brand-building initiatives across the region.

Regional PR Execution

• Develop and execute PR plans for Southwestern European markets within the framework of the overall European PR strategy.
• Lead the execution of regional communications initiatives, including product launches, brand activities, media drive events, and other PR projects.
• Work closely with local distributor marketing and PR teams to support market-specific communications activities and initiatives.

Local Media Relations

• Build and maintain relationships with key automotive and technology media, as well as relevant KOLs, across Southwestern European markets.
• Organize local media briefings, interviews, media drive events, and other media engagement activities.
• Manage the localization and distribution of regional press releases and other media communications materials.

Media & Public Sentiment Monitoring and Crisis Support

• Monitor the media and public sentiment landscape across Southwestern European markets and promptly elevate relevant negative or potentially sensitive developments.
• Support the Head of Southwestern Europe in implementing regional crisis communications plans and response mechanisms.
• Prepare regular regional media and public sentiment reports, including weekly and monthly updates.

Content Localization & Communications Materials

• Coordinate the localization and adaptation of PR materials for local markets.
• Support the development and review of regional social media content from a PR and communications perspective.

Qualifications

• 5–8 years of experience in automotive PR, communications, or brand communications, including 2–3 years of experience working with Southwestern European markets, such as the Benelux region, Ireland, Austria, or Portugal.
• Professional fluency in English. Additional local language skills are a plus.
• Strong understanding of the media landscape and PR and communications environment across Southwestern Europe.
• Demonstrated experience in automotive PR execution, with the ability to independently coordinate and deliver regional PR projects.
• Strong cross-cultural communication skills, with a hands‑on and effective approach to execution.
• Experience supporting PR and communications activities for Chinese brands entering Southwestern European markets.
• Established relationships with automotive media or relevant KOLs across Southwestern Europe.
• Experience in the new energy vehicle (NEV) industry.
• Familiarity with local advertising regulations and data protection requirements.
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