Senior Performance Marketing Manager Paid Media (M / F / D)

PAYBACK GmbH; Berlin, München; Hybrid; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

A leading marketing platform in Germany is seeking a Performance Marketing Manager to plan and optimize marketing strategies across various channels. The successful candidate will handle budget planning, manage performance-driven campaigns, and collaborate cross-functionally to enhance customer journey. This position offers flexible working hours, gym access, and a vibrant workplace culture. A degree in business, marketing, or analytics is required, along with significant experience in performance marketing.

Leistungen

Delicious meals at the company cafeteria

24/7 access to the gym

Flexible working hours

Team events and social activities

Individual training and development opportunities

Germany Ticket included

Qualifikationen

• Several years of experience in paid/performance marketing, ideally in app marketing or e-commerce.
• Strong understanding of performance metrics.
• Structured and independent working style.

Aufgaben

• Develop and implement paid marketing strategies across key channels.
• Manage budget planning and forecasting for campaigns.
• Conduct performance-driven campaign management to achieve app installs and conversions.

Kenntnisse

Paid marketing strategy development

Analytical skills

Experience with advertising platforms

Agency management

Collaboration skills

Fluent in English

Ausbildung

Degree in business administration, marketing, or data analytics

Tools

Google Ads

Apple Search Ads

Meta Ads

Tracking and reporting tools

Jobbeschreibung

Most people are familiar with the term PAYBACK. For you, we’d love to give a more detailed introduction. You probably know PAYBACK – from the question at the checkout or through our widely used shopping app. And of course, we hope you answer “Yes” at the checkout, because with us you collect more than just °Points. Whether as a customer, partner, or colleague : With PAYBACK, every action becomes a rewarding experience.

As a Performance Marketing Manager, you will be responsible for planning, implementing, and optimizing our performance-driven marketing activities across various PAYBACK business areas such as the PAYBACK app, PAYBACK American Express credit card, online shopping, and rewards shop. In a small team, you will take on a lot of responsibility and enjoy a high degree of freedom and impact.

YOUR TASKS

• Develop and implement paid marketing strategies across key channels such as Meta, Google, Apple, TikTok, programmatic, and partnerships
• Budget planning and responsibility including forecasting, cost control, and KPI-based allocation
• Performance-driven campaign management to achieve goals such as app installs, credit card sign-ups, shop conversions, and reward sales
• Agency management : briefing, coordination, KPI discussions, and quality control of external service providers
• Analysis & reporting : create regular performance reports, derive data-driven optimization measures, and present results
• Cross-functional collaboration with product, data, and creative teams to optimize funnels, develop high-performing creatives, and improve the customer journey

YOUR PROFILE

• Degree in business administration, marketing, data analytics, or a comparable qualification
• Several years of experience in paid / performance marketing, ideally in app marketing, financial products, or e-commerce
• Solid knowledge of relevant advertising platforms (Apple Search Ads, Google Ads, Meta Ads, programmatic)
• Strong analytical skills and experience with tracking, attribution, and reporting tools
• Structured, independent working style and deep understanding of performance metrics
• Experience managing external agencies and service providers
• Strong communication skills, hands‑on mentality, and high quality awareness
• Fluent in English, German would be helpful

OUR BENEFITS

• Tasty Breaks : Delicious meals in our ESSZIMMER – vegetarian or vegan options available, many free of charge
• Move it, move it : 24 / 7 access to our TURNHALLE gym – we cover the costs for you
• Do it your way : Flexible working hours, 30 days vacation, up to 2 days home office per week
• Easy Going : Germany Ticket included
• Get Together : Team events, social days, ski trips, and more
• Grow like a Pro : Individual training and development opportunities
• Good Vibes : Dogs are welcome!

PAYBACK is Germany’s leading bonus program and one of the largest and most powerful marketing platforms worldwide. As a pioneer of the data economy, we develop all technical solutions ourselves here in Munich. Development – that’s something you can do with us too : develop yourself and, together with us, the PAYBACK program.

Interested? We look forward to your application!

PAYBACK values diversity – come as you are.