Senior Performance Acquisition Lead - Cash Offer

iSpeedToLead; Berlin; Presencial; EUR 90 000 - 130 000; Tempo integral

Resumo da oferta

iSpeedToLead is seeking a senior, hands-on acquisition leader to grow our Cash Offer brand and attract US homeowners who want to sell their property. You will own paid acquisition as one connected system — channels, budgets, messaging, creatives, landing pages and measurement.

You will build a scalable paid media function across Google, Meta, TikTok and other channels, optimize funnel performance, and tie campaigns to CRM data and revenue outcomes.

Qualificações

• Proven hands-on ownership of Google and Meta campaigns, with multi-channel budget decisions.
• Successful US lead-generation experience; knowledge of home services, mortgages, insurance or lead marketplaces is a plus.
• Evidence of improving lead quality and business economics beyond CPL/ROAS.
• Experience improving creativity, landing pages, and conversion flows with designers and developers.
• Fast learner, independent, comfortable with AI and automation, aware of privacy constraints.
• Clear professional English and end-to-end ownership.

Responsabilidades

• Launch, manage and scale Google and Meta ads; develop TikTok; evaluate X and ChatGPT Ads with a credible business case.
• Allocate budgets across channels, markets and audiences based on lead quality and commercial outcomes.
• Translate seller insights into offers, briefs and landing-page tests with creative/dev partners.
• Link campaign data to CRM and downstream outcomes and improve attribution.
• Establish a testing and reporting rhythm and drive independent solutions.

Conhecimentos

Google Ads

Meta Ads

TikTok Ads

Lead generation

CRM integration

Attribution

A/B testing

AI & automation

English proficiency

Descrição da oferta de emprego

iSpeedToLead is looking for a senior, hands-on acquisition leader to grow our Cash Offer brand and attract US homeowners who want to sell their property. You will own paid acquisition as one connected system — channels, budgets, messaging, creatives, landing pages and measurement. The goal is profitable growth in qualified seller leads, not cheaper clicks.

What You’ll Own

• Personally launch, manage and scale Google and Meta; develop TikTok; evaluate X and ChatGPT Ads where you can make a credible business case.
• Allocate budget across channels, markets and audiences based on lead quality and commercial outcomes.
• Turn seller insights into offers, creative briefs and landing-page tests together with our creative and development partners.
• Connect campaign data to CRM and downstream outcomes (qualified leads, accepted and published leads, sales, refunds, realized revenue) and keep improving attribution.
• Build a clear testing and reporting rhythm, and drive solutions independently.

What we’re looking for

• Proven hands-on ownership of both Google and Meta, including multi-channel budget decisions — not agency oversight.
• Successful US lead-generation experience. Motivated-seller and homeowner lead generation is especially relevant; home services, mortgage, insurance or lead marketplaces are also welcome.
• Evidence of improving lead quality and business economics beyond platform CPL and ROAS.
• Experience improving creative, landing pages and conversion flows with designers and developers, validated through tracking and CRM data.
• Fast learning and independent execution, comfortable with AI and automation, and aware of platform policy and privacy constraints.
• Clear professional English and genuine end-to-end ownership.

TikTok experience is a strong advantage.

How Success Is Measured

More qualified, commercially valuable seller leads at a sustainable acquisition cost, with positive contribution after acquisition costs and downstream quality and refund effects. We look at the combined result across channels, not a single platform metric.

Your first 30 days

• Establish a performance baseline and agree targets.
• Prioritize and ship campaign, creative and funnel improvements.
• Show which channel and market combinations deserve investment, with an evidence-backed scaling plan.