Senior Performance Lead - Trade Acquisition

Checkatrade; Deutschland; On-site; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Competitive salary

Annual bonus

Employee Share Programme

Health & wellbeing support

Gym membership

Smart Tech Scheme

Cycle Scheme

Birthday leave & holidays buy/sell

Job summary

Checkatrade in Germany seeks a Senior Performance Marketing Lead to own the trade acquisition strategy across paid channels, setting goals and a roadmap with cross-functional stakeholders.

You will lead PPC, paid social, affiliates and remarketing, manage budgets and forecast CAC/LTV, partnering with Finance to model unit economics and with Sales, Product and Data teams to align lead quality.

Qualifications

• Experience or eagerness to own paid acquisition strategy across channels such as PPC, paid social, affiliates or remarketing.
• Confidence in setting targets and balancing growth, efficiency and quality.
• Fluency with forecasting, forecasts, and business cases, collaborating with Finance on unit economics.

Responsibilities

• Set the paid acquisition strategy and annual/quarterly plan aligned to business goals.
• Own PPC, paid social, affiliates and remarketing end-to-end including strategy, budget, testing and performance.
• Set and own commercial targets (MQLs, CAC, LTV:CAC) with Finance forecasting.
• Build a structured test-and-learn roadmap and expand into new channels.
• Collaborate with Sales, Product, CRO, CRM and Data teams to align lead quality and attribution.
• Report performance to senior stakeholders with a narrative on mid- to long-term health.

Skills

Paid acquisition

PPC

Paid social

Affiliates

Remarketing

Forecasting

CAC/LTV

Cross-functional

Job description

As our next Senior Performance Marketing Lead, Trade Acquisition, you'll take single-point accountability for how we grow trade supply through paid channels. This isn't about hitting numbers someone else set. It's about setting the goals, building the roadmap and owning the strategy that the whole trade acquisition function is measured against. You'll shape how we invest, what we prioritise, and how the acquisition engine evolves over the next 12 to 24 months, working alongside senior stakeholders across Marketing, Sales, Product and Finance.

Forget long lists, here's what you'll actually spend your time on:

• Set the paid acquisition strategy: build the annual and quarterly plan that translates our business goals into clear channel priorities, investment and targets, rather than delivering against a plan set elsewhere.

• Own PPC, paid social, affiliates and remarketing end-to-end, covering strategy, budget, vendor relationships, testing and performance across each channel.

• Set and own the commercial targets that matter (MQLs, CAC and LTV:CAC), partnering closely with Finance on forecasting, unit models and the business case for new investment.

• Build a structured test-and-learn roadmap, sequencing initiatives across quarters and spotting risks such as rising CAC or channel saturation before they bite, while exploring new channels and partnerships as we grow.

• Partner with Sales, Product & CRO, CRM and Data teams to align lead quality, sharpen the acquisition journey and improve attribution and measurement.

• Report performance to senior stakeholders with a clear narrative on the mid to long-term health of the acquisition engine, not just in-period results, and represent trade acquisition in planning forums.

It's not about ticking every box. It's about turning up curious, ready to crack on. You'll do well here if you bring:

• Experience (or eagerness to grow into) owning paid acquisition strategy across channels like PPC, paid social, affiliates or remarketing.

• Confidence setting your own targets and owning the trade-offs between growth, efficiency and quality, rather than just delivering against numbers you're handed.

• Commercial fluency: comfortable building forecasts and business cases, and working closely with Finance on unit economics.

• A collaborative streak: you're just as happy partnering with Sales, Product, CRM and Data teams as you are deep in a channel dashboard.

We believe great work deserves great rewards. Here's just a taste:

• Competitive salary + annual bonus

• Employee Share Programme

• Health, well-being and learning support

• Gym membership, Smart Tech Scheme and Cycle Scheme

• Birthday/Special day leave

• Buy & sell holiday scheme

• 1 week's paid charity leave and much more!

How we'll get to know each other:

• Screening call with one of our Talent Acquisition Partners

• 1st stage interview with Senior Performance Marketing Lead

• 2nd Stage interview with VP Sales + Sales Manager

• Final stage interview includes a case study presentation with hiring manager

At the moment, this role isn't open to visa sponsorship applications.

About us

We're Checkatrade - the UK's leading platform for finding a tradesperson. With more than 50,000 trades listed and over 6 million reviews, we help homeowners get jobs done right and help tradespeople grow their business.

We're growing fast, with big plans to become the go-to brand for home improvements. If you care about great work, take pride in the details, and want to make an impact, you'll fit right in.