Senior Media Buyer - Meta (Remote)

IntelHouse Marketing LLC; Deutschland; Remote; EUR 42.000 - 64.000; Vollzeit

Benefits dieser Stelle

Competitive salary

Flexible schedule

Remote work autonomy

Zusammenfassung

IntelHouse Marketing is seeking a seasoned Meta Ads Media Buyer to lead the creation and optimization of lead-generation campaigns across Meta platforms and other traffic sources. You will craft high-ROI media strategies aligned with internal goals, leveraging your expertise in digital advertising, analytics, and creative testing.

The ideal candidate thrives in autonomous, remote environments, demonstrating responsibility and initiative while delivering measurable results for campaigns targeting

Qualifikationen

• 3–5+ years’ experience in Media Buying, preferably in a digital agency or performance/affiliate marketing.
• Demonstrated success running profitable campaigns on Meta (Facebook & Instagram) for lead generation.
• Comprehensive understanding of Meta campaign structures, bidding strategies, audience targeting, and testing frameworks.
• Familiarity with Meta Ads Manager, Meta Pixel, and Conversion API (CAPI), plus digital planning and analytics tools.
• Ability to manage multiple campaigns and coordinate with stakeholders.

Aufgaben

• Conduct in-depth pre-campaign research using audience insights to guide buying decisions.
• Execute profitable campaigns across Meta platforms (Facebook & Instagram) and traffic sources like Google.
• Design compelling ads (video and static) optimized for Meta placements.
• Analyze metrics to craft reports and prescribe optimizations for performance.
• Collaborate on lead-gen landing pages to boost conversions.
• Maintain campaign stats and allocate budgets based on performance.
• Coordinate with tech and sales teams to meet client objectives.
• Support team growth and contribute to company culture.
• Stay updated on Meta trends, policy updates, and platform changes.

Kenntnisse

Media Buying

Performance Marketing

Digital Advertising

Analytics

Campaign Optimization

English Proficiency

Tools

Meta Ads Manager

Meta Pixel

Conversion API (CAPI)

Google Analytics

AI Creative Tools

Jobbeschreibung

The Company

We’re not just another online advertising agency; we’re the architects of lead generation excellence within the consumer services industry. Comprising a vibrant team of young professionals, we boast extensive expertise in performance marketing, data acquisition, and software development. Our unwavering focus is on the US market, where we drive leads and calls for the Home Improvement Verticals.

Job Description

As a Meta Ads Media Buyer, you’ll spearhead the creation and optimization of lead generation campaigns across our platforms. Your mission: to craft impactful, high-ROI media strategies that align seamlessly with our internal objectives. Armed with an arsenal of digital media prowess and analytical finesse, you’ll navigate the Meta advertising ecosystem (mainly Facebook & Instagram) with finesse, ensuring our campaigns not only meet but exceed expectations.

Responsibilities

• Conduct in-depth pre-campaign research and leverage audience insights to inform buying decisions.
• Execute profitable campaigns across Meta platforms (Facebook & Instagram), in addition to traffic sources like Google.
• Unleash your creativity by designing compelling ads (short-form video and static creatives optimized for Meta placements).
• Analyze web and campaign metrics precisely, crafting detailed effectiveness reports and prescribing optimizations to enhance campaign performance.
• Collaborate on the development and optimization of lead generation landing pages to bolster conversion rates.
• Maintain accurate campaign stats and allocate budgets based on performance metrics.
• Foster synergy with our tech and sales teams to surpass client objectives.
• Play a pivotal role in team expansion and contribute to our vibrant company culture.
• Stay abreast of Meta advertising trends, policy updates, and platform changes, ensuring our strategies remain cutting-edge.
• Embrace remote work, exercising autonomy and responsibility over your schedule.

The Ideal Candidate

We seek a Media Buying maverick, ideally with roots in Performance Marketing, driven by a fervent passion for digital marketing and a relentless pursuit of success. The perfect fit thrives in autonomous, remote environments, embodying a sense of responsibility and initiative.

Requirements

• Proficient English communication skills.
• Ability to thrive independently, sans micromanagement.
• 3–5+ years’ experience in Media Buying, preferably within a digital agency or performance and affiliate marketing sphere.
• Demonstrated success in running profitable campaigns on Meta (Facebook & Instagram) for lead generation.
• Comprehensive understanding of Meta campaign structures, bidding strategies, audience targeting, and creative testing frameworks.
• Familiarity with Meta Ads Manager, Meta Pixel, and Conversion API (CAPI), as well as digital planning and analytical tools.
• Capacity to manage multiple campaigns concurrently and liaise with internal and external stakeholders.
• Detail-oriented with a penchant for organization.
• Video and static ads creation (optimized for Meta formats such as Reels, Stories, and Feed, using several tools including AI ones).
• Strong analytical prowess.

What We Offer

• Competitive salary.
• Dynamic, flat-hierarchy team culture.
• Flexibility in time, location, and holidays, prioritizing outcomes over hours.

Our Values

• Encouragement of open discussions and innovation.
• Emphasis on self-development and continuous learning.
• Cultivation of a hunger for success and self-fulfillment.
• Promotion of a positive, can-do attitude.
• Join our team, where your contributions truly make an impact, unencumbered by the bureaucracy of larger agencies. Real growth awaits those who are dedicated and persistent.