Performance Marketing Lead

saas.group; Berlin; Remote; EUR 90,000 - 130,000; Full time

Benefits offered by this job

100% remote

Flexible time off

Job summary

saas.group is looking for a German-speaking Performance Marketing Lead to own paid across our portfolio, including Google Ads, Microsoft Ads, LinkedIn, and more, with hands-on duties and leadership of a freelancer network.

You will set standards, track conversions, and collaborate with data analytics and our M&A team while supporting 25+ brands, ensuring high-quality campaigns across channels.

Qualifications

• German-speaking marketer with hands-on paid search ownership.
• Experience in B2B lead generation and long sales cycles.
• Ability to manage diverse budgets and freelancer networks.

Responsibilities

• Own paid performance strategy across the portfolio (Google Ads, Microsoft, LinkedIn).
• Lead and support PPC freelancers; set targets and budgets.
• Advise brands on strategy and budget; ensure quality and reporting.
• Establish systems for scaling with more brands and freelancers.
• Collaborate with data analytics and M&A teams; align with SEO.
• Regularly coordinate with the data stack and CRM integrations.

Skills

Paid search

Lead gen

B2B marketing

German (C1)

AI fluency

Budget management

Freelancer management

GA4 tracking

CRM integration

Tools

Google Ads

Microsoft Ads

LinkedIn Ads

GA4

Google Tag Manager

CRM systems

ChatGPT ads

Job description

This role is part of our Central Marketing Team at saas.group.

What is saas.group?

Think of us as the driving catalyst behind your favorite software success stories. saas.group, established in 2017, is on a mission to turbocharge promising B2B SaaS ventures, unlocking their full potential. As a Software-as-a-Service portfolio powerhouse, we specialize in acquiring small software treasures and polishing them into industry stars. With a dynamic, fully remote team of nearly 400 colleagues spanning 50+ countries we are truly global and we are rewriting the playbook on SaaS innovation and collaboration. We grow 25 exciting brands under our umbrella. Feel free to explore our Candidate's Hub to get an insider's view, dive into our culture, gain valuable insights into our teams and how we work.

Also, don't forget to follow saas.group on LinkedIn to stay up-to-date on our job openings, podcast episodes, and with all things happening at our company.

Profile Overview

At saas.group paid acquisition across our portfolio runs through a small network of experienced PPC freelancers. We're looking for a German-speaking Performance Marketing Lead to oversee this: someone who owns the standards, strategy and quality bar for paid across our portfolio, from accounts ranging from small to large monthly budgets. The role goes beyond people-management, with continued hands‑on responsibilities. You'll set the systems and direction and lead the freelancer network, but you'll also be in the accounts yourself on the most valuable brands, and you'll be the person we trust to judge whether the work being done is actually good. If you want real ownership of a function where your work impacts 25+ brands, this is that role.

Your immediate impact in the first 3-6 months will be:

• Take ownership of our most valuable paid accounts and demonstrably move performance, while keeping smaller-budget accounts efficient.
• Set a consistent standard across all brand accounts: how campaigns are structured, how conversions are tracked, how performance is reported, so there's a consistent quality bar across the whole portfolio.
• Take over the paid accounts of a newly acquired brand cleanly: audit, tracking check and handover with no performance dip.

Your responsibilities

• Own paid performance strategy and standards across the portfolio, and run the most valuable accounts hands‑on yourself (Google Ads, Microsoft Ads, LinkedIn, and others), including ad copy and landing page testing.
• Lead and support our PPC freelancers: set targets, review accounts, approve budgets, run regular syncs, challenge the "why" behind decisions, and keep the rest of marketing in the loop.
• Advise brands directly on strategy and budget allocation, with the ability to push back, manage expectations and tell a brand honestly when a channel or budget won't deliver.
• Take over newly acquired brands' paid setups and build the systems, documentation and reporting that let performance scale across more brands and freelancers without losing the quality bar.
• Partner closely with our data analytics team on tracking, attribution and the flow of CRM data back into the ad platforms, and support the M&A team on due diligence for paid-heavy acquisition targets.
• Regularly connect with the SEO Team Lead to remain aligned with campaigns and strategies.

What you bring to the table

• Several years owning paid budgets (think €1M+ a year) while staying genuinely hands‑on: you can open an account, diagnose it and run the full campaign yourself.
• Demonstrated B2B lead‑gen experience on search: comfortable with low conversion volumes, long sales cycles and optimising for lead quality over click counts (B2B SaaS, B2B or adjacent backgrounds such as gaming portfolios are welcome, as long as you can translate them to B2B).
• A track record across very different budget sizes, from a few thousand a month to six figures a month, making small budgets work through sharp targeting and prioritisation rather than leaning on automated bidding.
• Deep Google Ads and Microsoft Ads expertise, strong LinkedIn Ads experience, and the curiosity to pick up new platforms as brands need them. You're also confident with the measurement stack behind paid: GA4, Google Tag Manager, offline conversion imports and CRM integration. Experience with ChatGPT ads is a bonus.
• German at C1 or native: strong enough to write compelling German ad copy, alongside fluent English.
• Genuine AI fluency, and the drive to put it to work. You already use AI tools (Claude especially) in your day‑to‑day, and you're the kind of person who looks for where they can sharpen paid performance, from research and analysis to campaign and reporting workflows.

What's in it for you

• Ultimate flexibility: We're 100% remote. You can work from wherever you like, whenever you like.
• Freedom and autonomy: We're a high‑trust team, and you'll be given lots of flexibility to solve problems in your own way - with plenty of help from the team when you need it.
• Minimum bureaucracy: We don't like to get bogged down with meetings and red tape. We like to be efficient and keep momentum steady & sustainable.
• Small & friendly team: We help each other out, have fun, and joke around.
• Our network: We are a community of entrepreneurial SaaS professionals that regularly exchange ideas, knowledge, learning and expertise with each other internally.
• Flexible time off: We want you to recharge your batteries when needed.

We don't just simply offer you to "take a job with us" but rather to "join us on this journey" to build the world's largest platform of independent SaaS companies.

We believe in the power of diversity and fresh perspectives to spice up our team. Your application might just be the missing ingredient!