Senior User Acquisition Manager (Paid Social)

Clue; Berlin; Hybrid; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Flexible Fridays

Hybrid workplace

€1,500 dev budget per year

Employee share options

Personal coaching

Dog friendly office

Office in central Berlin

Weekly online yoga

Urban Sports Club discount

Job summary

Clue is seeking a Senior UA Manager (Paid Social) to own strategy and execution for paid social at Berlin-based Growth team. You will lead full-funnel campaigns on Meta and TikTok, run end-to-end budgets and testing, and partner with data, legal, and creative teams to ensure scalable growth while upholding privacy and trust.

The role emphasizes test-and-learn, cross-channel learnings, and the development of an incremental growth engine, with a strong background in app marketing and performance

Qualifications

• 5+ years in paid social with deep, hands-on expertise in Meta and TikTok.
• Experience briefing and guiding creative teams using performance insights.
• Familiarity with MMM and incrementality testing; app tracking constraints (IDFA/ATT/ SKAdNetwork).

Responsibilities

• Set and own full-funnel paid social strategy across Meta and TikTok.
• Design rigorous tests with clear hypotheses and actionable results.
• Partner with Growth, Brand, Data, Legal and external partners for balanced campaigns.
• Own quarterly roadmap planning and budget management across channels.
• Write creative briefs and share learnings with the creative team.

Skills

Paid Social

Meta Ads

TikTok Ads

AB testing

Incrementality

Tools

Meta Ads Manager

TikTok Ads Manager

Google Ads

AppsFlyer

Adjust

Job description

• Clue is entering its next phase of growth, and we’re looking for a Senior UA Manager (Paid Social) to help us get there. This is a 2-year, Berlin-based role at the heart of our Growth team, and you’ll own both the strategy and the execution behind how we scale paid social
• Meta and TikTok are live today and ready for you to pick up and push further. Beyond them, there’s a lot we haven’t tapped into yet, and you’ll help decide which emerging channels are worth betting on and how to test them
• Test and learn is central to this role. You’ll set clear hypotheses, design rigorous tests, and build the processes that keep internal teams and external partners (ad partners, creators) moving fast and in sync. The goal is simple: experiments that drive incremental impact, and learnings that compound over time
• You’ll partner closely with Growth, Brand, Science, Data, and Legal to make sure everything we ship balances performance with Clue’s commitment to scientific accuracy, inclusivity, user trust and data protection
• Set the full-funnel paid social strategy across Meta and TikTok, from awareness through to conversion, and run execution end to end: setup, budgets, pacing, and optimization against growth targets
• Identify, test, and scale growth opportunities, as well as potential emerging channels in the future (e.g. Reddit, YouTube, and others)
• Cover Google Ads and Apple Search Ads to ensure continuity when team members are out, and drive cross-channel learnings and knowledge sharing
• Build a structured testing process with clear hypotheses, rigorous tests, and actionable results across audiences, bidding, and creative
• Design and run incrementality tests for your channels to understand what truly drives growth, beyond platform-reported attribution
• Partner with Data and our measurement tooling to turn insights into budget and channel recommendations
• Write creative briefs for your channels, including UGC and creator content, and A/B test concepts and formats systematically
• Share creative and performance learnings with the creative team to inform what gets made next
• Align internal and external stakeholders on priorities and testing so plans move fast and stay on track
• Work with Brand, Science, and Legal so campaigns balance performance with scientific accuracy, inclusivity, and user trust
• Develop close relationships with partner teams at Meta, TikTok, and emerging platforms to access best practices, betas, and support
• Bring new platform features and opportunities into your testing roadmap
• Own quarterly roadmap planning for your channels, prioritizing tests and initiatives against growth goals
• Document test results and learnings so they build over time and are shared across the Growth team
• Improve workflows across campaign management and creative briefing to increase speed, scale, and efficiency
• Reporting to: Director of Growth

Benefits

• Flexible Fridays - Use your Fridays for whatever you need to stay healthy and productive
• Hybrid workplace - Work from home whenever you like and remotely for a designated amount of months a year
• Keep learning - Benefit and grow from your own development budget of €1,500 a year
• Employee share options - Be part of Clue’s success with our Employee Share Option Plan
• Personal coaching - Book yourself time with our coach to talk about whatever is on your mind
• Dog friendly office - Bring your furry friend with you to the office (P.S. We have treats.)
• Office space - Enjoy our office in the heart of Berlin, where great people meet and meaningful work happens
• Weekly yoga - Take part in our weekly online yoga classes to stretch it out and give your back a break
• Gym membership - Get a subsidized Urban Sports Club membership (€9.99 instead of €59)

We’re looking for someone who is as creative as they are analytical. You know paid social inside out, including where attribution falls short. You’re fluent in measurement and incrementality testing, and ideally you’ve worked with MMM. You don’t just optimize toward platform-reported numbers. You want to know what’s truly driving growthYou’ll bring an app background. Experience with subscription apps is a strong plus, and experience in health is even betterIf you want to build a scalable acquisition engine and shape where it goes next, we’d love to hear from youHands‑on experience with MMPs such as Adjust or AppsFlyer, and a solid grasp of app tracking constraints, including IDFA/ATT, SKAN, and GDPRA proven track record of scaling paid acquisition for app‑first products, ideally in subscription‑based, health, or regulated environmentsExperience briefing and guiding creative teams, agencies, or creators, using performance insights to shape what gets madeAlignment with Clue’s mission and a genuine commitment to working in a science‑and privacy‑first environment5+ years in paid social with deep, hands‑on expertise in Meta and TikTok, and full ownership of campaign execution and optimization. Familiarity with Google Ads, Apple Search Ads, and other platforms is a plusStrong project management skills, with the ability to juggle multiple stakeholders, priorities, and timelinesA strong analytical foundation: you manage budgets confidently, go deep on performance data, and understand incrementality and the limits of attributionA senior individual contributor who thrives on ownership and can step in across channels as neededA clear communicator who bridges performance, ad platform, and creative teams with ease