Senior Performance Marketing Manager

Creandum; Baunatal; Hybrid; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Salary + equity

Remote / Hybrid

PTO & holidays

PD budget

Direct impact

Collaborative culture

Job summary

Creandum is seeking a Senior Performance Marketing Manager to own and scale paid media strategy across Meta, TikTok, and Google Ads for our B2B AI software product. You will drive pipeline and revenue through full-funnel campaigns, collaborating with growth, product marketing, and sales to convert ad spend into measurable outcomes.

This high-impact role blends creative strategy with data-driven optimization.

Qualifications

• 5+ years hands-on performance marketing in Meta/TikTok/Google at scale.
• B2B SaaS or AI/technical product experience is preferred.
• Expertise with GA4, Looker/Tableau, and CRM integrations.
• Ability to manage multi-channel campaigns and budgets.

Responsibilities

• Own end-to-end campaign strategy across Meta, TikTok, and Google ads.
• Manage six- to seven-figure annual ad budgets with CAC/ROAS targets.
• Design full-funnel campaigns from awareness to pipeline.
• Build audiences, lookalikes, and retargeting using CRM/product data.
• Collaborate with creative teams for platform-specific assets.
• Maintain conversion tracking, attribution models, and dashboards.
• Conduct A/B and multivariate testing across channels and pages.
• Stay ahead of platform changes and privacy regulations.
• Partner with sales to close the loop between marketing leads and revenue.
• Report performance insights to leadership on a regular cadence.

Skills

Meta Ads

TikTok Ads

Google Ads

B2B SaaS

Data-driven

Campaign optimization

A/B testing

CRM integration

Tools

GA4

Looker

Tableau

Segment

HubSpot

Salesforce

Marketo

Conversions API

CAPI

Job description

Full-Time | Remote / Hybrid | Marketing

About the Role

We are looking for a Senior Performance Marketing Manager to own and scale paid media strategy across Meta Ads, TikTok Ads, and Google Ads for our B2B AI software product.

You will be responsible for driving pipeline and revenue through full-funnel paid campaigns, working closely with the growth, product marketing, and sales teams to turn ad spend into measurable business outcomes.

This is a high-impact role for someone who thrives at the intersection of creative strategy and data-driven optimization. You will build and lead our performance marketing function, shaping how we reach technical decision-makers, founders, and enterprise buyers in a fast-moving AI market.

Key Responsibilities

• Own end-to-end campaign strategy, setup, execution, and optimization on Meta Ads, TikTok Ads, and Google Ads (Search, Display, YouTube), with primary focus on Meta and TikTok
• Manage and allocate six- to seven-figure annual ad budgets, ensuring efficient CAC and ROAS targets are consistently met or exceeded
• Design and run full-funnel campaigns targeting B2B audiences—from awareness and demand generation through to lead capture, nurturing, and pipeline acceleration
• Build, test, and iterate on audience segments, lookalikes, retargeting flows, and custom audiences using CRM and product data (e.g., HubSpot, Salesforce, Segment)
• Collaborate with creative teams to develop high-performing ad concepts, copy, and video assets tailored to each platform's format and algorithm
• Implement and maintain robust conversion tracking, attribution models, and reporting dashboards (e.g., UTM frameworks, CAPI, Conversions API, GA4, Looker/Tableau)
• Conduct rigorous A/B and multivariate testing across creatives, landing pages, audiences, bid strategies, and funnel stages
• Stay ahead of platform algorithm changes, beta features, privacy regulations (iOS/ATT, cookie deprecation), and emerging B2B ad formats
• Partner with sales and revenue operations to close the loop between marketing-sourced leads and closed-won revenue, optimising toward pipeline—not just clicks
• Report performance insights and strategic recommendations to leadership on a weekly and monthly cadence

Requirements

• 5+ years of hands-on experience managing performance marketing campaigns on Meta Ads and TikTok Ads, with demonstrable expertise in campaign architecture, audience strategy, and creative testing at scale
• Strong track record in B2B software or SaaS performance marketing; experience marketing AI, developer tools, or technical products is highly preferred
• Deep expertise in Meta Business Suite / Ads Manager and TikTok Ads Manager, including Conversions API (CAPI) setup, pixel implementation, custom event configuration, and catalogue management
• Proficiency with Google Ads (Search, Performance Max, YouTube) is a strong plus
• Experience managing monthly ad budgets of $50K+ with clear accountability for CAC, ROAS, CPL, and pipeline contribution metrics
• Solid understanding of B2B buying journeys, account-based marketing (ABM) principles, and how to target technical decision-makers (CTOs, VPs of Engineering, product leaders)
• Hands-on experience with marketing analytics and attribution tools such as GA4, Looker, Tableau, Segment, or Triple Whale
• Familiarity with marketing automation and CRM platforms (HubSpot, Salesforce, Marketo) and how they integrate with paid channels
• Analytical mindset with strong Excel/Sheets skills; comfort with SQL or scripting (Python) for data analysis is a bonus
• Exceptional communication skills—you can translate complex performance data into clear narratives for both technical and non-technical stakeholders

Nice to Have

• Experience at an AI startup or in the generative AI / machine learning space
• Familiarity with LinkedIn Ads, Reddit Ads, or programmatic (DV360) for B2B
• Background in growth marketing, product-led growth (PLG), or demand generation in addition to paid media
• Knowledge of privacy-first measurement approaches (MMM, incrementally testing, geo-lift studies)

What We Offer

• Competitive salary and equity/stock options in a high-growth AI company
• Flexible remote or hybrid work arrangement
• Generous paid time off and company holidays
• Professional development budget for conferences, courses, and certifications
• Direct impact on company growth - your work will be visible at the highest level
• Collaborative, low-ego team culture that values experimentation and speed

We are an equal opportunity employer and welcome candidates of all backgrounds.