Senior Partner & Product Marketing Manager

Certifaction; Frankfurt; Remote; EUR 70,000 - 90,000; Full time

Benefits offered by this job

Remote-first setup

Equity program

Flexible work environment

Job summary

A leading privacy tech company is seeking a Senior Partner & Product Marketing Manager in Frankfurt, Germany. This role involves driving partner marketing initiatives, owning product messaging, and improving website clarity while collaborating across the partner ecosystem. Ideal candidates should be native German speakers with fluent English, possessing strong experience in partner and product marketing. This position offers a high level of autonomy within a remote-first setup, contributing to a differentiated European eSigning solution.

Qualifications

• Strong experience in partner marketing, product marketing, or a related B2B software marketing role.
• Ability to turn complex products into clear market-facing content.
• Hands-on, self-starting, comfortable working independently.

Responsibilities

• Drive partner marketing initiatives across strategic partner ecosystem.
• Own product positioning, messaging, and narrative for signing solutions.
• Improve website clarity and content direction.

Skills

Native German

Fluent English

Partner marketing

Product marketing

Content marketing

Excellent writing

Tools

WordPress

Canva

Job description

Overview

Certifaction is a fast-growing privacy tech company with strong traction in the European eSigning market. Our technology is built with a privacy-first approach and is trusted by large enterprises and regulated environments.

We work through a partner-led go-to-market model. Strategic partners play a central role in how our solutions are positioned, brought to market, and scaled. This includes partners such as Deutsche Telekom Security, HIN, Switch, and others.

We are now looking for a Senior Partner & Product Marketing Manager to strengthen how Certifaction and its partners communicate, position, and bring our technology to market.

This role is about more than producing marketing assets. It is about helping strategic partners succeed with a differentiated, privacy-first European offering and contributing to greater digital sovereignty in Europe. You will work closely with our Partner Managers, the Product team, and the CEO, while engaging directly with marketing and commercial counterparts across Certifaction’s partner ecosystem.

This role is ideal for someone who combines strong messaging skills with hands-on execution and enjoys working in an entrepreneurial environment with high autonomy.

Key Responsibilities

1) Partner Marketing

• Drive partner marketing initiatives across Certifaction’s strategic partner ecosystem
• Build strong relationships with marketing and commercial stakeholders at key partners
• Create partner-ready messaging, collateral, and co-marketing materials that help partners position and activate successfully
• Share lead-generation best practices across partners and act as a sparring partner on campaign activation

2) Product Marketing & Messaging

• Own product positioning, messaging, and narrative for Certifaction’s signing solutions
• Translate complex technical topics into clear, compelling customer value
• Create and maintain key sales and product materials such as one-pagers, presentations, solution briefs, and feature pages
• Develop strong partner-facing and customer-facing sales materials
• Create and improve case studies, customer stories, newsletters, and other commercial content
• Ensure content is practical, credible, and directly useful for partner and sales conversations

4) Website, Content, SEO & AI-Enabled Execution

• Own the messaging and content direction of Certifaction’s website
• Improve website clarity, consistency, and commercial usefulness with external support
• Drive a focused content and SEO approach tied to business priorities
• Use AI and external resources effectively to increase speed, quality, and output

Requirements

• Native German and fluent English
• Strong experience in partner marketing, product marketing, content marketing, or a related B2B software marketing role
• Excellent writing, messaging, and storytelling skills
• Ability to turn complex products and technical topics into clear and compelling market-facing content
• Hands-on, self-starting, and comfortable working independently across multiple topics
• Curious and willing to learn technical subjects quickly
• Confident using AI tools and external resources to work efficiently
• Based in Germany and comfortable with occasional travel

Nice to Have

• Experience in enterprise software, cybersecurity, trust services, digital identity, telecom, or other regulated industries (healthcare, public & financial services)
• Experience working with partner ecosystems, indirect go-to-market models, or white-label setups
• Familiarity with WordPress, Canva, and modern marketing tooling
• Exposure to ABM, partner campaigns, or public sector-oriented marketing

What Success Looks Like (First 6-12 Months)

• Certifaction has a strong and clear partner-facing narrative
• Sales kits, case studies, and core collateral are actively used in partner-facing conversations
• The website is further strengthened in clarity, consistency, and alignment with the company’s positioning and partner-led strategy
• Partner marketing workstreams run smoothly and with consistency across the ecosystem
• Content and digital activity contribute to strong visibility, fast partner activation, and more effective go-to-market execution
• Impact: Help shape how Certifaction and its strategic partners bring a differentiated offering to market — a privacy-first European eSigning alternative that contributes to greater digital sovereignty in Europe. The successful scaling of key partners such as Deutsche Telekom Security can be a major game changer for the company, and this role will play a direct part in that journey.
• Visibility: Work closely with the CEO, Partner Managers, and Product team on strategy and execution
• Autonomy: Take ownership of meaningful workstreams with a high level of trust and freedom to deliver
• Equity program: Participate in the long-term upside of Certifaction
• Culture: Join a smart, humble, low-politics team with a strong sense of ownership
• Flexibility: Remote-first setup with autonomy and home office flexibility