German Speaking Product Marketing Manager

Ignite Travel; Hösbach; Hybrid; EUR 45,000 - 60,000; Full time

Benefits offered by this job

Company bike program

Fitness offerings

Pension scheme

Job summary

Ignite Travel seeks a driven Product Marketing Manager to bridge Product Management, Sales and Marketing, translating technical innovations into compelling value propositions and go-to-market strategies. You will help shape the market presence of our platform for security and compliance, ensuring that digital interactions remain secure, traceable, and reliable for businesses worldwide.

The role is hybrid in Germany with up to 2 home-office days per week, offering growth opportunities and a

Qualifications

• Bachelor's degree with a strong IT focus.
• 2–3 years in product marketing or B2B marketing.
• Ability to translate technical topics into marketing narratives.
• Strong analytical skills and market understanding.
• Business-fluent German and English (C1).
• Solid IT knowledge and AI competence.

Responsibilities

• Act as bridge between Product Management, Sales and Marketing.
• Develop go-to-market concepts for new products and features.
• Create content including blog posts, website copy, decks, and collateral.
• Plan webinars in collaboration with stakeholders.
• Identify growth and upsell opportunities for existing customers and partners.

Skills

Product marketing

B2B marketing

Content creation

Analytics

Education

Bachelor's degree (IT focus)

Job description

• Location: Hösbach (Hybrid, up to 2 home-office days per week)

• Salary Range: €45,000 – €60,000 per year

• Experience Required: 2–3 years of professional experience

• Language Proficiency: German (C1) and English (C1)

About the Role

We are looking for a driven Product Marketing Manager (m/w/d) to join our growing team. In this pivotal role, you will act as the crucial bridge between Product Management, Sales, and Marketing, translating technical innovations into compelling value propositions and go-to-market strategies.

You will help shape the market presence of our industry-leading platform for communication compliance and security—ensuring that digital interactions remain secure, traceable, and reliable for businesses worldwide.

Key Responsibilities

• Cross-Functional Collaboration: Act as the primary interface between Product Management, Sales, and Marketing teams.

• Market & Competitor Intelligence: Conduct continuous market and competitor analysis, turning insights into actionable strategies for Sales and partners.

• Go-to-Market Strategy: Develop and execute comprehensive go-to-market and commercialization concepts for new products, features, and use cases.

• Campaign Briefings: Prepare detailed content briefs and foundational materials for high-impact marketing campaigns.

• Content Creation & Enablement: Produce engaging product-related content—including blog posts, website copy, sales decks, solution presentations, and collateral.

• Webinar Planning: Plan and coordinate webinar content in collaboration with cross-functional stakeholders.

• Customer Growth & Upsell: Develop targeted upsell approaches and commercialization ideas for existing customers and partners in partnership with the marketing department.

Must-Haves

• Education: Completed Bachelor's degree (B.A., B.Sc., or equivalent) with a strong IT focus.

• Experience: 2–3 years of professional experience in product marketing, B2B marketing, or a related function.

• Content & Communication: Exceptional talent for translating complex technical topics into clear, persuasive marketing narratives.

• Analytical Mindset: Strong quantitative and qualitative analytical skills with a solid understanding of market dynamics and competitive landscapes.

• Language Skills: Business-fluent proficiency in both German (C1) and English (C1) (written and spoken).

• Technical Aptitude: Sound IT knowledge and demonstrated AI competence.

Personality & Working Style

• Pragmatic with high execution strength and a "hands-on" attitude.

• High level of personal initiative, self-reliance, and a solution-oriented approach.

• Strong organizational skills and the ability to drive initiatives independently within a team-oriented environment.

What We Offer

• Impactful Role: A central shaping role at the intersection of product, sales, and marketing with direct ownership over go-to-market concepts.

• Meaningful Mission: Work on an innovative, market-leading platform focused on communication compliance, security, and future-relevant corporate trust.

• Growth & Visibility: A broad spectrum of responsibilities ranging from market analysis to content creation, offering rapid learning opportunities and direct collaboration with leadership.

• Flexible Work Model: Hybrid working environment with up to 2 home-office days per week, 27 days of paid vacation, and flexible working hours.

• Attractive Benefits: Perks including a company bike program (JobRad), fitness offerings, and company pension schemes (betriebliche Altersvorsorge).

• Culture: A collaborative, innovation-driven corporate culture featuring regular team events and continuous professional development.

• Transparent Compensation: A competitive salary band ranging from €45,000 to €60,000, ensuring complete financial transparency and planning security.