German Speaking Product Marketing Manager

Ignite; Hösbach; Hybrid; EUR 45,000 - 60,000; Full time

Benefits offered by this job

JobRad

Fitnessangebote

Betriebliche Altersvorsorge

Job summary

Ignite sucht eine/n Product Marketing Manager (m/w/d) in Vollzeit für Hybrid-Arbeitsmodell in Deutschland. Sie fungieren als Brücke zwischen Produktmanagement, Vertrieb und Marketing, übersetzen technische Innovationen in überzeugende Wertversprechen und Go-to-Market-Strategien.

Sie gestalten die Marktpräsenz einer branchenführenden Plattform für Kommunikations-Compliance und Sicherheit und tragen dazu bei, digitale Interaktionen sicher, nachvollziehbar und zuverlässig zu machen.

Qualifications

• Ausgeprägte Fähigkeit, komplexe IT-Themen in verständliche Marketingbotschaften zu übersetzen.
• Ausgeprägte analytische Fähigkeiten zur Bewertung von Markt- und Wettbewerbslandschaften.
• Geschäftliche Deutsch- und Englischkenntnisse auf hohem Niveau (C1).
• Starkes technisches Verständnis und Erfahrung mit KI-Anwendungen.
• Erfahrung im Produktmarketing, B2B-Marketing oder verwandter Funktionen (2–3 Jahre).

Responsibilities

• Schnittstelle zwischen Produktmanagement, Vertrieb und Marketing bilden.
• Markt- und Wettbewerbsanalysen durchführen und Insights in Strategien umsetzen.
• Go-to-Market-Strategien für neue Produkte, Features und Use Cases entwickeln und umsetzen.
• Content-Entwicklung und Enablement: Blog-Beiträge, Website-Texte, Sales-Unterlagen, Präsentationen.
• Webinar-Inhalte planen und mit Stakeholdern abstimmen.
• Kundenwachstum und Upsell-Strategien in Zusammenarbeit mit Marketing."] ,
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Skills

Content & Communication

Analytical mindset

Language skills

Technical aptitude

AI competence

Education

Bachelor's degree with IT focus

Job description

• Location: Hösbach (Hybrid, up to 2 home-office days per week)

• Salary Range: €45,000 – €60,000 per year

• Experience Required: 2–3 years of professional experience

• Language Proficiency: German (C1) and English (C1)

About the Role

We are looking for a driven Product Marketing Manager (m/w/d) to join our growing team. In this pivotal role, you will act as the crucial bridge between Product Management, Sales, and Marketing, translating technical innovations into compelling value propositions and go-to-market strategies.

You will help shape the market presence of our industry-leading platform for communication compliance and security—ensuring that digital interactions remain secure, traceable, and reliable for businesses worldwide.

Key Responsibilities

• Cross-Functional Collaboration: Act as the primary interface between Product Management, Sales, and Marketing teams.

• Market & Competitor Intelligence: Conduct continuous market and competitor analysis, turning insights into actionable strategies for Sales and partners.

• Go-to-Market Strategy: Develop and execute comprehensive go-to-market and commercialization concepts for new products, features, and use cases.

• Campaign Briefings: Prepare detailed content briefs and foundational materials for high-impact marketing campaigns.

• Content Creation & Enablement: Produce engaging product-related content—including blog posts, website copy, sales decks, solution presentations, and collateral.

• Webinar Planning: Plan and coordinate webinar content in collaboration with cross-functional stakeholders.

• Customer Growth & Upsell: Develop targeted upsell approaches and commercialization ideas for existing customers and partners in partnership with the marketing department.

Must-Haves

• Education: Completed Bachelor's degree (B.A., B.Sc., or equivalent) with a strong IT focus.

• Experience: 2–3 years of professional experience in product marketing, B2B marketing, or a related function.

• Content & Communication: Exceptional talent for translating complex technical topics into clear, persuasive marketing narratives.

• Analytical Mindset: Strong quantitative and qualitative analytical skills with a solid understanding of market dynamics and competitive landscapes.

• Language Skills: Business-fluent proficiency in both German (C1) and English (C1) (written and spoken).

• Technical Aptitude: Sound IT knowledge and demonstrated AI competence.

Personality & Working Style

• Pragmatic with high execution strength and a "hands-on" attitude.

• High level of personal initiative, self-reliance, and a solution-oriented approach.

• Strong organizational skills and the ability to drive initiatives independently within a team-oriented environment.

What We Offer

• Impactful Role: A central shaping role at the intersection of product, sales, and marketing with direct ownership over go-to-market concepts.

• Meaningful Mission: Work on an innovative, market-leading platform focused on communication compliance, security, and future-relevant corporate trust.

• Growth & Visibility: A broad spectrum of responsibilities ranging from market analysis to content creation, offering rapid learning opportunities and direct collaboration with leadership.

• Flexible Work Model: Hybrid working environment with up to 2 home-office days per week, 27 days of paid vacation, and flexible working hours.

• Attractive Benefits: Perks including a company bike program (JobRad), fitness offerings, and company pension schemes (betriebliche Altersvorsorge).

• Culture: A collaborative, innovation-driven corporate culture featuring regular team events and continuous professional development.

• Transparent Compensation: A competitive salary band ranging from €45,000 to €60,000, ensuring complete financial transparency and planning security.