Staff Product Marketing Manager (German Speaking, Cybersecurity)

Eye Security; Berlin; Hybrid; EUR 120,000 - 170,000; Full time

Benefits offered by this job

Hybrid work setup

Learning budget

Conferences & networking events

Wellness days

Volunteering days

Job summary

Eye Security is seeking a Staff Product Marketing Manager – Cybersecurity to define how our MDR/XDR portfolio is positioned in the market. You will own product marketing strategy, mentor the team, and bridge Product, Sales and Engineering to drive go-to-market success.

You’ll shape messaging, enable sales with compelling materials, and steer competitive intelligence to influence roadmaps in a fast-growing environment.

Qualifications

• 7+ years of experience in Product Marketing in cybersecurity
• Fluent English
• German language (C2) required
• Proven track record leading, developing and mentoring teams
• Strong ability to define product messaging and execute GTM for complex B2B SaaS

Responsibilities

• Define and evolve core positioning and value propositions for cybersecurity offerings
• Develop go-to-market strategies for product launches and service updates with Product, Sales and Engineering
• Equip sales and pre-sales with enablement materials (decks, training, battlecards)
• Maintain competitive intelligence to inform marketing and product decisions
• Oversee content strategy for thought leadership, demand generation and customer education

Skills

Fluent English

German (C2)

Product Marketing

Team Leadership

Go-to-market

B2B SaaS

Cybersecurity domain

MDR/XDR knowledge

Job description

• We’re looking for a Staff Product Marketing Manager – Cybersecurity (m/f/x) to join our Product team and help define how Eye Security is positioned and perceived in the market
• This is a senior individual contributor role where you’ll take ownership of product marketing strategy for our MDR/XDR portfolio whilst mentoring and guiding our existing marketing team. You’ll be the connective tissue between Product, Sales, and Commercial teams, translating complex cybersecurity capabilities into compelling value propositions and driving go-to-market execution that resonates with buyers and customers
• As our business continues to expand across Europe and new products launch, this role sits at the strategic centre of our go-to-market motion. You’ll shape how we position ourselves competitively, influence sales enablement, drive content strategy, and own competitive intelligence that informs both marketing and product decisions
• This is a high-impact individual contributor role designed for someone who thrives on autonomy, strategic thinking, and executing with speed in a fast-growing environment
• Define and continuously evolve the core positioning and value propositions of our cybersecurity offerings to ensure they resonate with technical and business audiences alike
• Develop comprehensive go-to-market strategies for new product launches and key service updates, in close partnership with Product, Sales, and Engineering teams
• Equip our sales and pre-sales teams with impactful enablement materials from pitch decks and training to battlecards, objection handling guides, and product demonstrations
• Build and maintain a deep understanding of the competitive landscape to sharpen positioning, inform product roadmap influence, and support strategic decisions
• Define and oversee a content strategy that supports thought leadership, demand generation, and customer education across blogs, whitepapers, case studies, and decks
• Act as the connective tissue between Product, Engineering, Sales, and Marketing, ensuring alignment and clarity across functions
• Apply deep knowledge of threats, technologies, and market trends to inform all aspects of messaging, positioning, and strategic planning

Benefits

• Make an impact: Join a state-of-the-art cyber security and insurtech organisation where you get to build, scale, and work with world-class experts.
• Culture first: From our annual “Eye-cation” to quarterly company-wide events and monthly team gatherings, we work, grow, and celebrate TOGETHER.
• Time of recharge: We’re generous with our time off, which includes country-specific holidays, floating holidays to celebrate what matters to you, volunteering days, and wellness/mental health days.
• Flexible working arrangements: Working in a hybrid setup from one of our offices, we give everyone the freedom to manage their own schedule with flexible working hours.
• Growth & learning opportunities: Opportunities for personal growth include working on challenging projects, participating in peer learning events, and building individual growth plans. You benefit from a complimentary learning budget, conferences, networking events, and time off for learning and development.

Requirements

• Fluent English
• German language (C2) is required7+ years of experience in Product Marketing, with proven expertise in the cybersecurity domain
• Proven track record of leading, developing, and mentoring high-performing team members
• Demonstrated ability to define product messaging, execute go-to-market strategies, and enable sales teams in complex B2B SaaS environments
• Strong understanding of cybersecurity market dynamics, customer pain points, and competitive positioning. You can speak confidently about MDR, EDR, IR, and the threat landscape
• Strategic and analytical mindset with a bias for action. Comfortable setting direction and executing on it with high agency
• Startup or scale-up background at a high-growth company
• Experience with positioning frameworks and go-to-market methodologies
• Prior experience in vendor-led or partner-enabled go-to-market models
• Track record of successful product launches or market repositioning initiatives