Senior Digital Marketing Manager

casavi; München; Hybrid; EUR 85,000 - 110,000; Full time

Benefits offered by this job

Variable working hours

Language & training budget

Team events

Health & Wellbeing

Social employer benefits

Workation

Job summary

casavi is seeking a senior digital marketing leader to drive growth in the DACH region, owning demand generation and qualified pipeline across paid, organic, and web assets.

You will lead testing, AI-driven optimization, and cross-functional collaboration to scale best practices across markets and improve marketing impact.

Qualifications

• Several years of experience in digital marketing and growth initiatives.
• Experience with performance channels, SEO, GEO and conversion optimization.
• Ability to work with Sales and cross-functional teams to scale initiatives.

Responsibilities

• Develop the digital marketing strategy for DACH and own lead generation from reach to handover.
• Manage Paid Search, Paid Social, SEO and GEO with focus on quality and ROI.
• Analyze funnel and journeys to optimize conversion paths and forms.
• Combine data with feedback to turn insights into prioritized tests.
• Oversee website and touchpoints, improving IA and landing pages.

Skills

Digital marketing

Performance marketing

SEO

Conversion optimization

A/B testing

Data analysis

Marketing automation

Cross-functional collaboration

Tools

Paid Search

Paid Social

SEO tools

GA/Analytics

Job description

• You’ll drive casavi’s digital growth engine in the DACH market and take ownership of how we generate qualified demand and measurable pipeline contribution through performance marketing, SEO/GEO and our web assets. You’ll combine strategic responsibility with a hands‑on approach: developing our paid channels, strengthening our organic visibility, optimizing our web assets for user experience and conversion, and continuously testing new channels, technologies and growth strategies
• AI is a natural part of how you work. You’ll use new technologies not only to improve efficiency, but also to learn faster, make better decisions, accelerate experimentation and uncover new growth opportunities
• Your operational focus will be the DACH market. At the same time, you’ll think internationally from the outset and develop best practices and scalable approaches together with our local marketing teams, creating value across all markets
• You’ll develop the digital marketing strategy for DACH and own digital lead generation, from reach through to qualified handover to Sales
• You’ll manage Paid Search, Paid Social, SEO and GEO with a focus on lead quality, pipeline contribution and cost‑effectiveness. You’ll prioritize budgets and initiatives based on business impact, not just reach or lead volume
• You’ll analyze the entire funnel and customer journey: Where are our leads coming from? Which audiences, pages and messages resonate? Where are we losing prospects, and why?
• You’ll combine quantitative data with customer and Sales feedback, develop robust hypotheses and turn them into clear priorities, tests and optimizations, even when the data isn’t conclusive
• You’ll own the continuous development of our website and digital touchpoints. Working with Content, Product Marketing and Engineering, you’ll improve information architecture, landing pages, conversion paths and forms
• You’ll establish a structured CRO and experimentation roadmap, ensuring that learnings are documented, evaluated and translated into scalable improvements
• You’ll challenge our lead nurturing and follow‑up processes, working closely with Marketing Operations and Sales, from the first interaction through to the next steps in the decision‑making process
• You’ll use AI and automation for research, analysis, monitoring and workflows, turning successful approaches into repeatable processes
• You’ll share your expertise with the marketing teams in Italy, Spain and other markets, and own the development and rollout of scalable digital marketing processes, standards and playbooks
• You’ll take a holistic approach to campaigns, connecting digital channels with content, webinars and events so that all activities contribute to demand generation and growth

Benefits

• Variable working hours: Find the optimal way of working for you from our flexible working time models and our hybrid concept of office and mobile work
• Persona Development: Invest in yourself with online language courses and your own training budget for your professional and personal development
• Team Events: Get together with your colleagues at regular company and team events, such as our summer parties or year‑end events
• Health & Wellbeing: Keep fit with a discounted EGYM Wellpass membership or by using a JobRad with tax benefits of up to 40%
• Social employer benefits: Receive a childcare allowance to improve the compatibility of family and career and benefit from an above‑average subsidized company pension plan
• Workation: Home office from somewhere else: Work for up to 60 days anywhere within the EU and combine the feeling of vacation with your work

You have experience managing external partners and building knowledge, processes or standards that help other teams succeedYou understand audiences, products and Sales processes as the foundation of effective marketing, and enjoy working closely with Sales and cross‑functional teamsYou combine strategic thinking with strong execution skills and take ownership from prioritization through to evaluating resultsYou’re fluent in German and EnglishYou’re analytical and commercially minded: you spot patterns, question results and make well‑informed decisions, even when the data is incompleteYou’re curious about AI, automation and new digital technologies, and actively shape how they can improve marketing quality and impactYou have several years of solid experience in digital marketing and have independently managed and developed digital growth initiativesYou understand how performance marketing, SEO, GEO, websites, conversion optimization and marketing automation work together. You don’t need to be a specialist in every area, but you can confidently assess opportunities and priorities