Senior Marketing Manager (m/f/d)

Owl Ventures; Berlin; Hybrid; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Hybrid work setup in Berlin

30 vacation days

Deutschlandticket or Urban Sports Club

Performance-based bonus

Job summary

Owl Ventures is seeking a Senior Performance Marketing Manager in Berlin to own and optimize Google Ads and Meta Ads end-to-end. You will build landing pages, set up conversion tracking, and drive measurable outcomes through robust reporting and data-driven decision-making.

The role requires 3–5 years of direct performance marketing experience, strong analytical skills, and the ability to work hands-on across events, landing pages, and cross-functional teams.

Qualifications

• 3–5 years of hands-on performance marketing experience with a strong focus on Google Ads and Meta Ads campaign management.
• Very analytical and numbers-driven—comfortable building your own reporting and making budget calls from data.
• Basic experience organizing events, setting up landing pages, and implementing conversion tracking.

Responsibilities

• Own and scale Google Ads and Meta Ads accounts end-to-end: strategy, budget allocation, creative testing, and optimization.
• Build and maintain landing pages and conversion tracking to ensure spend is measurable to signed projects.
• Develop reporting that links marketing spend to sales revenue and defend or adjust based on data.

Skills

Performance marketing

Google Ads

Meta Ads

Analytics

Landing pages

Conversion tracking

Event organization

Job description

Your Impact:

As our Senior Performance Marketing Manager (m/f/d), you own performance marketing end-to-end: Google Ads and Meta Ads that turn budget into qualified leads. You work closely across Growth, Sales and Product and our first Marketing FTE.

Your Impact

• Own and scale our Google Ads and Meta Ads accounts end-to-end - strategy, budget allocation, creative testing, and continuous optimization against CAC and pipeline targets.
• Build and maintain landing pages and conversion tracking, so every euro of spend is measurable back to signed projects, not just clicks or impressions.
• Live in the numbers: build your own reporting, connect marketing spend directly to sales revenue, and be ready to defend or change course based on what the data shows.
• Bring a strong bias to action and a KPI-driven mindset - launch tests quickly, kill what doesn't work, double down on what does.
• Accept being measured the way we measure ourselves: on a blend of marketing performance and sales revenue outcomes, not marketing metrics in isolation.

What Makes You a Great Fit:

• 3-5 years of hands-on performance marketing experience, with a strong focus on Google Ads and Meta Ads campaign management.
• Very analytical and numbers-driven - comfortable building your own reporting and making budget calls from data, not gut feel.
• Basic experience organizing events, setting up landing pages, and implementing conversion tracking.
• Senior enough to own your channels end-to-end, but genuinely hands-on - open to supporting wherever needed, from fairs to PR to sales materials.
• C2-level German and working English.
• Based in Berlin.

Why You'll Love Working With Us:

• Attractive VSOP package, market-rate compensation, and a performance-based bonus
• Hybrid work setup (2 days/week in our Berlin office)
• 30 vacation days and Deutschlandticket or Urban Sports Club membership
• Real ownership from day one, flat hierarchies, and a steep learning curve