Demand Generation Campaign Manager

Jobtailor; Deutschland; Remote; EUR 103.000 - 155.000; Vollzeit

Zusammenfassung

Yondr is seeking a senior Growth Marketing professional to lead full-stack demand generation across paid media, SEO, CRO, and automated email programs. You will own Salesforce Marketing Cloud journeys, data segmentation, and attribution, partnering with multiple business units to drive forecastable pipeline and revenue.

The role requires 5+ years in B2B SaaS marketing, hands-on SFMC expertise, and a data-driven approach to optimizing conversions and lifecycle content.

Qualifikationen

• 5+ years of B2B demand generation or growth marketing experience, ideally in SaaS or enterprise.
• Proven, quantifiable pipeline and revenue impact from past campaigns.
• Full-stack ownership across paid acquisition, SEO, CRO, email automation, and web.
• Hands-on, independent Salesforce Marketing Cloud experience.
• Journey Builder program development and management.
• SQL and Automation Studio for segmentation and data extensions.
• AMPscript for dynamic content and personalization.
• SFMC–Salesforce CRM integration and pipeline attribution.
• Lead scoring models and MQL-to-SQL handoff logic.

Aufgaben

• Own end-to-end demand-generation campaigns across paid media, SEO, CRO, and email automation.
• Build and manage Salesforce Marketing Cloud Journey Builder programs and data extensions.
• Analyze campaign performance and report pipeline-influenced revenue using GA4/Adobe Analytics.
• Lead or heavily contribute to website performance initiatives and CRO improvements.
• Set channel mix and budgets; optimize for cost per lead and lead quality.
• Collaborate with Education, Commercial, and Entertainment teams to align with priorities.

Kenntnisse

Demand Generation

Growth Marketing

Email Automation

CRO

SEO

Journey Builder

SQL

AMPscript

Lead Scoring

Pipeline Attribution

Tools

Salesforce Marketing Cloud

Salesforce Sales Cloud

Google Ads

LinkedIn Ads

Adobe Analytics

GA4

AI Tools

Jobbeschreibung

• Own Yondr's full digital acquisition stack across paid media, SEO, CRO, email/marketing automation, and web performance
• Turn demand-generation activity into qualified pipeline and revenue across Education, Artist Relations, and Commercial
• Run campaigns end to end, including channel execution, marketing automation ownership, and revenue reporting
• Build and manage Salesforce Marketing Cloud Journey Builder programs
• Write SQL and use Automation Studio for list segmentation and data extensions
• Use AMPscript for dynamic, personalized content across email and web touchpoints
• Maintain SFMC and Salesforce Sales Cloud integration and support pipeline attribution
• Build and maintain lead scoring models and MQL-to-SQL handoff logic
• Use Einstein features and Contact Builder where useful across Yondr's three business units
• Build and optimize website conversion paths from landing pages through demo requests
• Lead or heavily contribute to website performance initiatives and measure conversion lift and site speed
• Own and manage paid acquisition budgets across Google Ads and LinkedIn Ads
• Test audiences, creative, and targeting to reduce cost per lead and improve lead quality
• Own organic search performance, including technical SEO and AI-first search strategy
• Set channel mix and budget allocation based on pipeline performance
• Report campaign performance using GA4 and Adobe Analytics, connecting campaigns to pipeline-influenced revenue
• Partner with Education, Commercial, and Entertainment stakeholders to align campaigns with territory priorities and buying cycles
• Use AI tools for content generation, workflow automation, and campaign optimization
• Report to the SVP of Marketing

Requirements

• 5+ years of B2B demand generation or growth marketing experience, ideally in SaaS or enterprise
• Proven, quantifiable pipeline and revenue impact from past campaigns
• Full-stack ownership across paid acquisition, SEO, CRO, email automation, and web
• Hands-on, independent Salesforce Marketing Cloud experience
• Journey Builder program development and management
• SQL and Automation Studio for segmentation and data extensions
• AMPscript for dynamic content and personalization
• SFMC–Salesforce CRM integration and pipeline attribution
• Lead scoring models and MQL-to-SQL handoff logic
• Experience leading or heavily contributing to a website migration or major CRO initiative with clear before-and-after performance data
• Fluency with Google Ads, LinkedIn Ads, and Adobe Analytics or GA4
• Daily, genuine use of AI tools for content generation, workflow automation, and campaign optimization
• Experience with Einstein features or Contact Builder is preferred
• Experience marketing to more than one distinct buyer type is preferred
• Experience in a lean, founder-led, or rapidly evolving marketing organization is preferred
• Familiarity with AI-first search (GEO, AEO, AI Overviews) is preferred
• Must be able to work in the United States; Yondr is unable to offer visa sponsorship

Core Competencies

Demonstrates expertise in managing digital acquisition strategies, including paid media, SEO, and email automation, while leveraging Salesforce Marketing Cloud for campaign execution and performance reporting. Proven ability to drive demand generation and revenue growth through data-driven decision-making and optimization techniques.

Highest-signal resume keywords

• Salesforce Marketing Cloud Experience
• SQL and Automation Studio Proficiency
• Lead Scoring Models Development
• Google Ads and LinkedIn Ads Management
• AI Tools for Content Generation

Hard Skills

• Demand Generation
• Growth Marketing
• Email Automation
• CRO
• SEO
• Journey Builder
• SQL
• AMPscript
• Lead Scoring
• Pipeline Attribution

Industry Keywords

• B2B Marketing
• SaaS
• Enterprise
• Website Performance
• Conversion Rate Optimization
• Pipeline Performance
• MQL-to-SQL Handoff
• AI-First Search

Tools & Technologies

• Salesforce Marketing Cloud
• Salesforce Sales Cloud
• Google Ads
• LinkedIn Ads
• Adobe Analytics
• GA4
• AI Tools