Senior Manager Consumer Insights & Strategy (f/m/x)

Douglas GmbH; Düsseldorf; Hybrid; EUR 55.000 - 75.000; Vollzeit

Zusammenfassung

A leading beauty group in Düsseldorf seeks a professional to implement and develop their consumer insights strategy. The role includes managing market research, analyzing consumer behavior, and making strategic recommendations. Ideal candidates will have a Master’s degree, several years of experience in market research, strong analytical skills, and fluency in German and English. This position offers a flexible hybrid working model and various employee benefits.

Leistungen

30 days of vacation

Employee discount on products

Mentoring and development opportunities

In-house canteen & bistro

Flexible work hours

Qualifikationen

• Several years of experience in consumer insights or market research, ideally in FMCG or retail.
• Strong analytical and strategic thinking skills.
• Structured, organized, and independent working style.

Aufgaben

• Responsible for implementing and developing international consumer insights strategy.
• Manage customer and market research studies with external institutes.
• Conduct internal customer studies and develop brand tracking tools.

Kenntnisse

Analytical thinking

Creative problem-solving

Intercultural communication

Fluent in German

Fluent in English

Ausbildung

Master’s degree in Psychology, Business Informatics, Business Administration, or Brand Management

Jobbeschreibung

COMPANY DESCRIPTION

About the DOUGLAS Group

The DOUGLAS Group, with its commercial brands DOUGLAS, NOCIBÉ, Parfumdreams and Niche Beauty, is the number one omnichannel premium beauty destination in Europe. The DOUGLAS Group is inspiring customers to live their own kind of beauty by offering a unique assortment online and in around 1,900 stores. With unparalleled size and access to customers, the DOUGLAS Group is the partner of choice for brands and offers a premium range of selective and exclusive brands as well as own corporate brands. The assortment includes fragrances, color cosmetics, skin care, hair care, accessories as well as beauty services. Strengthening its successful omnichannel positioning while consistently developing superior customer experience is at the heart of the DOUGLAS Group strategy “Let it Bloom”. The winning business model is underpinned by the Group’s omnichannel proposition, leading brands, and data capabilities. In the financial year 2023/24, the DOUGLAS Group generated sales of 4.45 billion euros and employed around 19,200 people across Europe. It was named the World’s Top Company for Women in 2025 among all retail and wholesale companies by Forbes. The DOUGLAS Group (Douglas AG) is listed at the Frankfurt Stock Exchange.

For further information please visit the DOUGLAS Group Website.

In our headquarters in Düsseldorf we are looking for you as

TASKS WITH IMPACT

As part of our Group Strategy, PMO & Insights team, you will be responsible for implementing and further developing our international consumer insights strategy. You will generate valuable insights into customer behavior, brand perception, and market trends that serve as the foundation for strategic decision-making across the company.

• You will be responsible for the design, management, and execution of international customer and market research studies with external institutes – including methodology, target group definition, questionnaire development, data analysis, and the derivation and presentation of actionable recommendations.

• You will independently manage and oversee various market research institutes – from selecting suitable partners to final implementation.

• You will design and conduct internal customer studies (based on CRM customer data) – from conceptual and methodological planning to data evaluation and strategic recommendations.

• You will further develop the existing brand tracking into a company-wide management tool with a focus on customer experience.

• You will oversee all panel-related topics such as data quality, on-time data delivery, cost control, and contract management.

• You will conduct competitive and market analyses, identify trends and consumer behavior patterns, and derive data-based recommendations for brand, communication, and corporate strategies.

• You will develop standards and guidelines for the group-wide use and harmonization of insights.

YOUR SKILLSET

We take a competency-based and fair approach to recruiting, that´s why we look beyond your experience to understand how you create impact, grow through change, and collaborate for success.

Alongside these competencies, we’re looking for the following skills:

• Completed Master’s degree in Psychology, Business Informatics, Business Administration, or Brand Management

• Several years of professional experience in consumer insights or market research, ideally in an FMCG or retail environment, in a global strategic role, or in management consulting

• Strong analytical, creative, and strategic thinking skills

• Ability to communicate complex topics clearly and concisely

• Strong communicator with an intercultural mindset and enthusiasm for the beauty industry

• Structured, organized, and independent working style

• Fluent German and English skills

YOUR BENEFITS

🚀 Your personal development: we want you to grow with us. Become part of our mentoring program, use our e-learning platforms and benefit from many other individual development opportunities.

✔️ Open feedback culture: half-yearly meetings & performance reviews (#DOUGLASDialogue)

🌴 30 days of vacation per year

📍 Would you like a hybrid working model? We offer a balance between mobile working and office days in a collaborative environment. (approx. 8 days/month)

🧘♀️ Whether it's fitness, mental health or preventative care - with Wellhub and heycare we support you holistically in your well-being.

🐾 Whether you’re working or taking a break - your dog is always welcome in our office.

🍒 Cherry on top: You get our employee discount both online and in-store. On top of that, you get further discount opportunities thanks to our corporate benefits.

🧃 In-house canteen & bistro, as well as free drinks

🎉 A positive and motivating environment & celebrating successes at regular company events such as DOClub, summer party, Women's Day, etc

DO YOU RECOGNIZE YOURSELF?

Then become part of our international company and apply, stating your salary expectations and possible starting date.

As an international employer, we stand for equal opportunities and diversity. We therefore welcome applications from mothers, fathers, people with disabilities and people from the LGBTQIA+ community. Please let us know if, for example, we should use a gender-neutral pronoun, if you need barrier-free access to our offices or if we should allow more time for the application process.

We look forward to hearing from you!