Senior Demand Strategy Lead, Experiences

Jobtailor; Deutschland; Remote; EUR 120.000 - 180.000; Vollzeit

Zusammenfassung

Jobtailor seeks a senior Growth Lifecycle Marketing leader to own the guest lifecycle strategy for Experiences. You will drive end-to-end programs from awareness to repeat bookings and own the roadmaps for email and push campaigns.

You will define audience segments, testing frameworks, and automation, collaborating with Brand, Content, and Growth partners to maximize demand outcomes within a two-sided marketplace.

Qualifikationen

• 12+ years in growth, lifecycle, CRM, email, or content marketing, ideally in a consumer marketplace or travel context.
• Track record owning a channel or lifecycle strategy end to end and being accountable for its business outcome, not just executing campaigns.
• Experience setting strategy that others (XFN partners, agencies, or a small team) execute against, in a matrixed environment.
• Strong analytical skills: builds measurement frameworks, interprets A/B tests, uses data to drive decisions.
• Experience building and scaling email/push automation programs.
• Editorial or owned-content judgment: can shape what we say and publish, not only how we send it.
• Crisp written and verbal communication: writes clear briefs, presents strategy to leadership, aligns stakeholders.
• Must live in a state where Airbnb, Inc. has a registered entity.
• Two-sided marketplace or platform experience with both supply and demand levers.
• Familiarity with marketing automation platforms and referral/incentive mechanics.
• Experience running a newsletter or editorial program with a measurable growth mandate.

Aufgaben

• Own the end-to-end guest lifecycle strategy for Experiences, from first touch through repeat booking.
• Own the roadmap for email and push programs, including Tripcycle, home-abandoner sequences, transactional messaging, and Launchpad integration.
• Identify high-impact audience segments, messaging angles, and send cadences, and build a rigorous testing framework.
• Drive automation of high-performing sends to maximize reach with minimal ongoing cost.
• Set the strategy for the Experiences newsletter and other owned content.
• Build an editorial calendar and content-to-conversion measurement approach tied to demand outcomes.
• Partner with Brand, Creative, and the affiliates/social lead so owned content, social, and lifecycle reinforce one another.
• Define strategy and success criteria for the Experiences guest referral program.
• Partner with Product on UX improvements and bonus design to drive adoption.
• Track performance and iterate on incentive structures.
• Partner with Growth Marketing and Engineering to translate strategy into shipped campaigns and automated workflows.
• Maintain visibility into work in flight, blockers, and escalations with a regular reporting cadence.
• Influence Product roadmap prioritization for lifecycle and content capabilities.
• Set direction, define success metrics, identify what is and is not working, and own demand outcomes.
• Report to the Director of Global Demand for Experiences.

Kenntnisse

Growth Marketing Strategy

Email Automation Programs

Analytical Skills

Content Marketing

Cross-Functional Collaboration

Tools

Marketing Automation Platforms

Jobbeschreibung

• Own the end-to-end guest lifecycle strategy for Experiences, from first touch through repeat booking
• Own the roadmap for email and push programs, including Tripcycle, home-abandoner sequences, transactional messaging, and Launchpad integration
• Identify high-impact audience segments, messaging angles, and send cadences, and build a rigorous testing framework
• Drive automation of high-performing sends to maximize reach with minimal ongoing cost
• Set the strategy for the Experiences newsletter and other owned content
• Build an editorial calendar and content-to-conversion measurement approach tied to demand outcomes
• Partner with Brand, Creative, and the affiliates/social lead so owned content, social, and lifecycle reinforce one another
• Define strategy and success criteria for the Experiences guest referral program
• Partner with Product on UX improvements and bonus design to drive adoption
• Track performance and iterate on incentive structures
• Partner with Growth Marketing and Engineering to translate strategy into shipped campaigns and automated workflows
• Maintain visibility into work in flight, blockers, and escalations with a regular reporting cadence
• Influence Product roadmap prioritization for lifecycle and content capabilities
• Set direction, define success metrics, identify what is and is not working, and own demand outcomes
• Report to the Director of Global Demand for Experiences

Requirements

• 12+ years in growth, lifecycle, CRM, email, or content marketing, ideally in a consumer marketplace or travel context
• Track record owning a channel or lifecycle strategy end to end and being accountable for its business outcome, not just executing campaigns
• Experience setting strategy that others (XFN partners, agencies, or a small team) execute against, in a matrixed environment
• Strong analytical skills: builds measurement frameworks, interprets A/B tests, uses data to drive decisions
• Experience building and scaling email/push automation programs
• Editorial or owned-content judgment: can shape what we say and publish, not only how we send it
• Crisp written and verbal communication: writes clear briefs, presents strategy to leadership, aligns stakeholders
• Must live in a state where Airbnb, Inc. has a registered entity
• Two-sided marketplace or platform experience with both supply and demand levers
• Familiarity with marketing automation platforms and referral/incentive mechanics
• Experience running a newsletter or editorial program with a measurable growth mandate

Core Competencies

Demonstrates expertise in growth and lifecycle marketing strategies, with a strong focus on email and push automation programs. Proven ability to analyze data, build measurement frameworks, and drive demand outcomes in a consumer marketplace context.

Highest-signal resume keywords

• Growth Marketing Strategy
• Email Automation Programs
• Analytical Skills
• Content Marketing
• Cross-Functional Collaboration

Hard Skills

• Lifecycle Marketing
• CRM
• A/B Testing
• Measurement Frameworks
• Email Marketing
• Push Notifications
• Content Strategy
• Data-Driven Decision Making
• Referral Programs
• Editorial Judgment

Soft Skills

• Crisp Communication
• Stakeholder Alignment
• Leadership Influence

Industry Keywords

• Consumer Marketplace
• Two-Sided Marketplace
• Travel Industry
• Demand Outcomes

Tools & Technologies

• Marketing Automation Platforms