Senior CRM Manager Data & Automation (m/w/d)

Lyto Brands Group GmbH; Düsseldorf; On-site; EUR 90,000 - 120,000; Full time

Benefits offered by this job

Deutschland-Ticket

€250 shopping budget in own shops

Urban Sports Club M.

Lyto Athletics Club

Job summary

Lyto Brands Group GmbH in Düsseldorf seeks a Senior CRM Manager to own analytics and execution across three brands and markets, focusing on email automation in Klaviyo.

You will develop core metrics, craft advanced segmentation, run A/B testing, and automate reporting to scale campaigns with flows rather than manual blasts. This is a hands-on role for someone with strong B2C ecommerce experience and a passion for data-driven growth.

Qualifications

• Experience with B2C e-commerce CRM across multiple markets.
• Proficient in Klaviyo flows, actions, and API calls.
• Strong analytical mindset for segmentation and hypotheses.

Responsibilities

• Own CRM analytics and execution across three brands and three markets.
• Develop core metrics like repurchase rate and CLV.
• Build multi-dimensional segmentation (RFM, product affinity, lifecycle).
• Design and run A/B tests with revenue per recipient focus.
• Automate reporting and CRM processes (Klaviyo MCP, n8n).
• Move towards flows and automation that eliminate manual campaigns.

Skills

Klaviyo

Email automation

CRM analytics

A/B testing

Segmentation

Tools

Klaviyo MCP

n8n

HTML+Liquid

Job description

We're looking for a Senior CRM Manager to own CRM analytics and execution across all three brands and three markets with a focus on email automation in Klaviyo. If you're looking to take full analytical and operational ownership to develop our cohorts to their full potentials this might be for you!

Tasks

• Develop our core customer metrics like repurchase rate and customer lifetime value
• Own CRM performance across three brands and three markets end to end
• Build granular, multi-dimensional segmentation (RFM, product affinity, lifecycle stage)
• Design and run a real A/B-testing with clear hypotheses, proper sample sizes, decisions based on revenue per recipient
• Use Claude as your default tool for copy, creative briefing, and campaign production
• Automate reporting and recurring CRM processes (e.g. via Klaviyo MCP, n8n)
• Build toward a state where no campaign is manually built and sent - flows and automation do the work

Requirements

• Multi year B2C e-commerce background ideally in an international setting
• Deep, advanced Klaviyo experience - flows with custom actions, API calls, etc.
• Already using Klaviyo MCP or genuinely eager to work this way
• Very strong analytical mindset: you think in segmentation logic and test hypotheses
• Comfortable in Klaviyo's templating language (HTML+Liquid)

Nice to have:

• Basic scripting (Python/JS) for data exports and automation
• Experience with SMS as a channe
• Experience with WhatsApp as a channel
• Over 1 million orders, 5 markets, 3 brands – things are happening here. You take on real ownership instead of being just a cog in the machine.
• Dynamic team with a real culture: a weekly trophy for living our values, celebrating anniversaries and birthdays together, and monthly after-work drinks.
• Deutschland-Ticket, a €250 shopping budget in our own shops, and additional benefits like Urban Sports Club M.
• A new sport every month that we try out together in the Lyto Athletics Club.
• Team trips together (Mallorca, Belgium, Portugal) and the best company merch in the industry.
• Individual coaching tailored to your goals – from leadership to specialist coaching, e.g. your own Google Ads coach.

We look forward to your application. No cover letter required – just tell us why you'd like to work with us and where you make a difference.