Senior CRM Manager Data & Automation (m/w/d)

Join; Düsseldorf; Hybrid; EUR 70.000 - 110.000; Vollzeit

Zusammenfassung

Join in Düsseldorf is looking for a Senior CRM Manager to own CRM analytics and execution across three brands and three markets, with a focus on email automation in Klaviyo.

You will develop core metrics, build granular segmentation, design rigorous tests, and push flows toward full automation, using tools like MCP and n8n. This is a highly analytical, ownership-driven role.

Join offers an international scope with a collaborative culture and opportunities to shape customer journeys at scale.

Qualifikationen

• Proven experience in CRM analytics and email marketing.
• Strong segmentation and lifecycle management skills.
• Familiarity with Klaviyo MCP and API usage.

Aufgaben

• Own CRM analytics and execution across three brands and three markets end to end.
• Develop core metrics like repurchase rate and CLV.
• Build granular segmentation (RFM, product affinity, lifecycle stage).
• Design and run rigorous A/B tests with clear hypotheses and adequate sample sizes.

Kenntnisse

CRM analytics

Email marketing strategy

Segmentation logic

A/B testing design

Data-driven decision making

Ausbildung

Bachelor's degree in Marketing/Business

Tools

Klaviyo

Klaviyo MCP

n8n

HTML templating

Jobbeschreibung

We're looking for a Senior CRM Manager to own CRM analytics and execution across all three brands and three markets with a focus on email automation in Klaviyo. If you're looking to take full analytical and operational ownership to develop our cohorts to their full potentials this might be for you!

Tasks

• Develop our core customer metrics like repurchase rate and customer lifetime value
• Own CRM performance across three brands and three markets end to end
• Build granular, multi-dimensional segmentation (RFM, product affinity, lifecycle stage)
• Design and run a real A/B-testing with clear hypotheses, proper sample sizes, decisions based on revenue per recipient
• Use Claude as your default tool for copy, creative briefing, and campaign production
• Automate reporting and recurring CRM processes (e.g. via Klaviyo MCP, n8n)
• Build toward a state where no campaign is manually built and sent - flows and automation do the work

Requirements

• Multi year B2C e-commerce background ideally in an international setting
• Deep, advanced Klaviyo experience - flows with custom actions, API calls, etc.
• Already using Klaviyo MCP or genuinely eager to work this way
• Very strong analytical mindset: you think in segmentation logic and test hypotheses
• Comfortable in Klaviyo's templating language (HTML+Liquid)

Nice to have:

• Basic scripting (Python/JS) for data exports and automation
• Experience with SMS as a channe
• Experience with WhatsApp as a channel

Benefits

• Over 1 million orders, 5 markets, 3 brands – things are happening here. You take on real ownership instead of being just a cog in the machine.
• Dynamic team with a real culture: a weekly trophy for living our values, celebrating anniversaries and birthdays together, and monthly after-work drinks.
• Deutschland-Ticket, a €250 shopping budget in our own shops, and additional benefits like Urban Sports Club M.
• A new sport every month that we try out together in the Lyto Athletics Club.
• Team trips together (Mallorca, Belgium, Portugal) and the best company merch in the industry.
• Individual coaching tailored to your goals – from leadership to specialist coaching, e.g. your own Google Ads coach.

We look forward to your application. No cover letter required – just tell us why you'd like to work with us and where you make a difference.