Senior CRM Lifecycle Manager

Jobtailor; Berlin; Vor Ort; EUR 60.000 - 85.000; Vollzeit

Zusammenfassung

Jobtailor in Berlin is seeking a hands-on CRM specialist to design and optimize customer journeys across newsletters, onboarding, and retention. You will leverage persona and behavioral data to create segmented, personalised workflows and own all opt-in touchpoints.

The role requires 3–5 years in CRM or lifecycle marketing, fluency in German and English, and comfort working with tools like Customer.io, Braze, Iterable, and Klaviyo, plus data platforms such as Tableau or Looker.

Qualifikationen

• 3–5 years of CRM or lifecycle marketing experience in DTC, subscription, or eCommerce.
• Proven experience creating and executing campaigns in Customer.io, Braze, Iterable, or Klaviyo.
• Experience with data platforms like Tableau, GA, or Looker to analyse performance.
• Excellent attention to detail and proactive problem solving.
• Ability to work cross-functionally with Brand, Copy, Performance, Data, Product, and Tech.
• Fluent in German and English.
• Structured, proactive, and ready to take ownership.

Aufgaben

• Build and optimize journeys for newsletter signups, funnel abandoners, and returning leads.
• Use persona, behavioral, and source data for segmented, personalised workflows.
• Own opt-in touchpoints, including newsletter pop-ups and onsite forms, and lead experiments.
• Track and improve double opt-in rate and consent quality.
• Ensure opt-in tracking is compliant across platforms.
• Drive CRM execution for partnerships, brand launches, and other initiatives.
• Coordinate stakeholders across CRM, Brand, Copy, Tech, and external partners.
• Own delivery and quality across lead and onboarding campaigns.
• Monitor deliverability, error rate, DOI trends.
• Troubleshoot proactively and build internal dashboards to surface learnings.

Kenntnisse

CRM Experience

Campaign Execution

Data Analysis

Opt-In Tracking

Performance Monitoring

German & English

Cross-Functional Collaboration

Attention to Detail

Ownership

Tools

Customer.io

Braze

Iterable

Klaviyo

Tableau

Google Analytics

Looker

Jobbeschreibung

Responsibilities

• Build and optimize journeys for newsletter signups, funnel abandoners, and returning leads.
• Use persona, behavioral, and source data to build segmented and personalised workflows.
• Own all opt-in touchpoints, including newsletter pop-ups and onsite forms, and lead experimentation to improve performance.
• Track and improve double opt-in (DOI) rate and consent quality.
• Ensure opt-in tracking is consistent and compliant across platforms.
• Drive CRM execution for key partnerships, brand launches, and other strategic initiatives.
• Coordinate stakeholders across CRM, Brand, Copy, Tech, and external partners.
• Own delivery and quality across lead and onboarding campaigns for CRM.
• Monitor deliverability, error rate, DOI trends, and other hygiene metrics.
• Troubleshoot proactively and build internal dashboards to surface learnings.

Requirements

• 3–5 years of CRM or lifecycle marketing experience, ideally in DTC, subscription, or eCommerce environments.
• Proven experience creating and executing campaigns in tools like Customer.io, Braze, Iterable, or Klaviyo.
• Confidence working with data platforms like Tableau, GA, or Looker to analyse performance.
• Strong attention to detail—you notice what’s broken before anyone else does.
• Comfort working cross-functionally with a wide range of stakeholders in Brand, Copy, Performance, Data, Product, and Tech.
• German and English fluency.
• Structured, proactive, and ready to take ownership.

Core Competencies

Demonstrates expertise in CRM execution and lifecycle marketing, with a strong focus on optimizing customer journeys and improving opt-in performance. Proficient in data analysis and cross-functional collaboration to drive strategic initiatives and enhance campaign effectiveness.

Tools & Technologies

• Customer.io
• Braze
• Iterable
• Klaviyo
• Tableau
• Google Analytics
• Looker

Hard Skills

• CRM Experience
• Campaign Execution
• Data Analysis
• Opt-In Tracking
• Performance Monitoring

Soft Skills

• Attention to Detail
• Proactive Problem Solving
• Cross-Functional Collaboration
• Ownership

Industry Keywords

• DTC
• Subscription
• ECommerce
• Opt-In Touchpoints
• Segmentation