Lifecycle Marketing Manager

Jobtailor; Deutschland; Vor Ort; EUR 70.000 - 110.000; Vollzeit

Benefits dieser Stelle

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Zusammenfassung

Jobtailor in Germany is seeking an experienced Lifecycle Marketing Manager to design and optimize multi-channel campaigns that nurture prospective students and drive conversion. You will own the student journey from inquiry through alumni engagement and collaborate with analytics to improve retention.

The role requires a Bachelor's in marketing or related field and 5+ years in lifecycle marketing, preferably in higher education, with strong CRM and marketing automation skills.

Qualifikationen

• Bachelor's degree in marketing, business management, or related field.
• 5+ years of lifecycle marketing experience, preferably in higher education.
• Proven track record in strategic campaign development, execution and analysis.
• Deep understanding of B2B and/or D2C lifecycle marketing and customer behavior.
• CRM and marketing automation expertise, preferably Microsoft Dynamics and Click Dimensions.
• Strong analytical skills to translate educational data into marketing strategies.
• Excellent communication and leadership abilities.
• Highly organized with strong time management and attention to detail.
• Ability to work independently and with cross-functional teams.

Aufgaben

• Develop, execute, and optimize multi-channel lifecycle campaigns (email and SMS).
• Own student journey communications from inquiry to alumni engagement.
• Evaluate and report on campaign effectiveness metrics.
• Monitor lifecycle KPIs for applications, enrollments, and starts.
• Lead optimization of lifecycle communications using data-driven decisions.
• Ensure consistency of communications across platforms.
• Partner with Creative Manager to maintain brand standards.
• Develop testing strategies for personalized messages and offers.
• Provide data-driven insights and forecasts for strategic planning.
• Manage stakeholders and drive key marketing initiatives with cross-functional teams.
• Communicate with students and ACE employees in real time.

Kenntnisse

Lifecycle Marketing

Campaign Development

Data Analysis

Email Marketing

SMS Marketing

KPI Monitoring

Testing Strategies

Customer Behavior Analysis

Marketing Automation

Strategic Planning

Ausbildung

Bachelor's degree in marketing, business management, or related field

Tools

Microsoft Dynamics

Click Dimensions

Jobbeschreibung

• Develop, execute, and optimize multi-channel lifecycle marketing campaigns, including email and SMS, to nurture prospective students, drive action, and stabilize conversion rates
• Own student journey communications from prospective inquiries through alumni engagement
• Evaluate and report on campaign effectiveness metrics
• Monitor lifecycle KPIs for applications, enrollments, and starts
• Lead optimization of lifecycle communications using data-informed decisions
• Ensure consistency of lifecycle communications across communication platforms
• Partner with the Creative Manager to maintain brand standards
• Develop testing strategies for personalized communications, targeted offers, and messages to improve student retention and program participation
• Support academic and administrative leadership with data-driven insights and forecasts for strategic planning and decision-making
• Manage stakeholders and drive key marketing initiatives with cross-functional teams
• Communicate with students and ACE employees in real time using online and electronic media

Requirements

• Bachelor's degree in marketing, business management, or related field
• 5+ years of experience in lifecycle marketing, preferably within higher education
• Proven track record in strategic campaign development, execution, and analysis
• Deep understanding of B2B and/or D2C lifecycle marketing and customer behavior
• Expertise in CRM and marketing automation platforms, preferably Microsoft Dynamics and Click Dimensions
• Strong analytical skills for interpreting educational data and translating it into marketing strategies
• Excellent communication skills and ability to lead initiatives and influence teams
• Exceptional organization and time management skills
• Strong analytical and problem‑solving skills with high attention to detail
• Ability to work independently with limited supervision and collaboratively with cross‑functional teams
• Ability to work under pressure and meet tight deadlines
• Self‑motivated, creative, efficient, collaborative, and team‑oriented
• Commitment to the College's Impact mission and civic engagement initiatives
• Minimum remote internet bandwidth of 50 Mbps download and 5 Mbps upload
• Candidates residing in Alaska, Washington D.C., Massachusetts, South Dakota, or Alabama cannot be considered

Core Competencies

Demonstrates expertise in developing and optimizing multi-channel lifecycle marketing campaigns, with a strong focus on data‑driven decision‑making and stakeholder management. Proficient in CRM and marketing automation platforms, with a commitment to enhancing student engagement and retention.

Highest‑signal resume keywords

• Lifecycle Marketing
• Campaign Development
• CRM Expertise
• Data Analysis
• Communication Skills

ATS Optimization Keywords

Hard Skills

• Lifecycle Marketing
• Campaign Development
• Data Analysis
• Email Marketing
• SMS Marketing
• KPI Monitoring
• Testing Strategies
• Customer Behavior Analysis
• Marketing Automation
• Strategic Planning

Soft Skills

• Excellent Communication
• Organizational Skills
• Problem‑Solving
• Collaboration
• Time Management

Industry Keywords

• Higher Education
• B2B Marketing
• D2C Marketing
• Student Engagement
• Civic Engagement

Tools & Technologies

• Microsoft Dynamics
• Click Dimensions