CRM Automation Expert (all genders)

Eurowings Digital; Köln; Vor Ort; EUR 60.000 - 90.000; Vollzeit

Zusammenfassung

Eurowings Digital seeks a CRM Automation Expert to design and optimize personalized customer journeys powered by data and automation. You will build campaigns across email, app push, WhatsApp, and SMS, create templates, and manage audiences while collaborating with marketing, MarTech, and data teams to deliver scalable, data-driven experiences.

With 3-5 years in CRM and a strong grasp of analytics, you will translate requirements into technical solutions, ensure deliverability and compliance,

Qualifikationen

• 3-5 years of experience in CRM, marketing automation, or campaign management.
• Hands-on experience with CRM and marketing automation platforms.
• Strong knowledge of email marketing, segmentation, personalization, deliverability, tracking, and GDPR.
• Advanced HTML and SQL skills; JavaScript and/or Python are a plus.
• Experience with analytics tools and customer data integrations.
• Strong understanding of cross-channel CRM and customer journeys.
• Data-driven mindset with a focus on quality, scalability, and continuous improvement.
• Excellent stakeholder management and communication skills in English (German is a plus).
• Ability to translate business needs into personalized CRM solutions.
• Proactive, structured, and collaborative way of working.

Aufgaben

• Build, execute, and optimize CRM campaigns across email, app push, WhatsApp, and SMS.
• Create templates, manage audience segmentation, and collaborate with marketing, MarTech, data teams, and partners.
• Translate marketing requirements into scalable technical solutions.
• Manage audiences, segmentation, and personalization using customer data.
• Drive CRM innovation through AI, automation, and marketing technology.
• Collaborate with marketing, data, and tech teams on integrations and platform enhancements.
• Ensure best practices in deliverability, tracking, and GDPR compliance.

Kenntnisse

CRM

Marketing automation

Campaign management

SQL

HTML

JavaScript

Python

GDPR

Analytics tools

Cross-channel CRM

Stakeholder management

English communication

Tools

CRM platforms

Marketing automation platforms

Analytics tools

Jobbeschreibung

Design personalized customer experiences that inspire travelers, powered by data, automation, and the latest CRM technologies.

Tasks

As a CRM Automation Expert, you will build, execute, and optimize CRM campaigns across email, app push, WhatsApp, and SMS. You create templates, manage audience segmentation, and collaborate with marketing, MarTech, data teams, and partners to deliver personalized, data-driven customer experiences.

• Build and optimize automated CRM campaigns across email, app push, and WhatsApp/SMS.
• Create responsive email templates and customer journeys.
• Translate marketing requirements into scalable technical solutions.
• Manage audiences, segmentation, and personalization using customer data.
• Drive CRM innovation through AI, automation, and marketing technology.
• Collaborate with marketing, data, and tech teams on integrations and platform enhancements.
• Ensure best practices in deliverability, tracking, and GDPR compliance.

Requirements

• 3-5 years of experience in CRM, marketing automation, or campaign management.
• Hands-on experience with CRM and marketing automation platforms.
• Strong knowledge of email marketing, segmentation, personalization, deliverability, tracking, and GDPR.
• Advanced HTML and SQL skills; JavaScript and/or Python are a plus.
• Experience with analytics tools and customer data integrations.
• Strong understanding of cross-channel CRM and customer journeys.
• Data-driven mindset with a focus on quality, scalability, and continuous improvement.
• Excellent stakeholder management and communication skills in English (German is a “plus”).
• Ability to translate business needs into impactful, personalized CRM solutions.
• Proactive, structured, and collaborative way of working.