CRM Specialist

Jobtailor; Deutschland; Vor Ort; EUR 60.000 - 90.000; Vollzeit

Zusammenfassung

Jobtailor is seeking an experienced CRM and marketing automation specialist to design, implement, and optimize multi-channel campaigns across diverse industries. You will lead CRM setup, funnel design, segmentation, and data integration to align marketing with sales goals.

You will build automated workflows, lead scoring, A/B tests, and dashboards, and provide coaching to client teams. A strong background in GoHighLevel, Salesforce, HubSpot, and GDPR compliance is required.

Qualifikationen

• 4+ years hands-on CRM and marketing automation experience.
• Proficiency with GoHighLevel and Salesforce preferred.
• Strong knowledge of major platforms and data integrations.

Aufgaben

• Lead setup, configuration, and optimization of CRM systems across industries.
• Design and implement sales funnels, lead nurturing sequences, and lifecycle campaigns.
• Develop segmentation strategies and automated workflows aligned with client objectives.
• Create and maintain CRM integrations with third-party tools and platforms.
• Build multi-touch campaigns with email, SMS, and automated follow-ups.

Kenntnisse

CRM Platform Expertise

GoHighLevel Proficiency

Email Marketing Best Practices

API Integrations & Webhooks

Campaign Performance Analysis

Tools

Salesforce

HubSpot

Adobe

ActiveCampaign

Klaviyo

Mailchimp

Google Suite

Marketing Analytics Platforms

PM Tools

Integrations

Jobbeschreibung

• Lead the setup, configuration, and optimization of CRM systems for new and existing clients across multiple industries.
• Design and implement comprehensive sales funnels, lead nurturing sequences, and customer lifecycle campaigns.
• Develop sophisticated segmentation strategies and automated workflows that align with client business objectives and customer behaviors.
• Create and maintain CRM integrations with third-party tools, websites, and marketing platforms to ensure seamless data flow.
• Build and manage multi-touch marketing campaigns including email sequences, SMS campaigns, and automated follow-up systems.
• Develop A/B testing strategies for campaign optimization, analyzing performance metrics to drive continuous improvement.
• Create dynamic content and personalization strategies based on customer data and behavioral triggers.
• Implement lead scoring models and qualification processes to improve sales team efficiency and conversion rates.
• Serve as the primary CRM expert for assigned client accounts, providing strategic guidance on platform capabilities and best practices.
• Conduct training sessions and workshops for client teams on CRM usage, campaign management, and performance analysis.
• Troubleshoot technical issues, optimize system performance, and recommend platform upgrades or migrations when needed.
• Collaborate with internal teams to ensure CRM strategies align with broader marketing campaigns and business objectives.
• Maintain data hygiene standards, including list management, duplicate removal, and compliance with privacy regulations.
• Create comprehensive reporting dashboards and provide regular performance analysis to clients and internal stakeholders.
• Monitor key metrics including open rates, click-through rates, conversion rates, and customer lifetime value.
• Identify opportunities for campaign optimization and revenue growth through data-driven insights.

Requirements

• 4+ years of hands-on experience with CRM platforms and marketing automation systems.
• Preferred: Demonstrated expertise with High Level CRM (GoHighLevel) and Salesforce, including funnel building, automation setup, and advanced feature utilization.
• Broad knowledge of major CRM platforms such as HubSpot, Adobe, ActiveCampaign, Klaviyo, Mailchimp, or similar systems.
• Strong understanding of email marketing best practices, deliverability optimization, and compliance requirements (CAN-SPAM, GDPR).
• Experience with API integrations, webhook configurations, and third-party tool connections.
• Proficiency in HTML/CSS for email template customization and landing page optimization.
• Analytical mindset with experience in campaign performance analysis and conversion rate optimization.
• Excellent project management skills with the ability to handle multiple client accounts simultaneously.
• Strong communication skills for client training, troubleshooting, and strategic consultation.
• Proficiency in Google Suite, project management tools, and marketing analytics platforms.
• Detail-oriented approach with a passion for process optimization and system efficiency.

Core Competencies

Demonstrates expertise in CRM system setup, configuration, and optimization, with a strong focus on campaign management and performance analysis. Proficient in developing automated workflows, segmentation strategies, and multi-touch marketing campaigns to drive client success.

Highest-signal resume keywords

• CRM Platform Expertise
• High Level CRM (GoHighLevel) Proficiency
• Email Marketing Best Practices
• API Integrations and Webhook Configurations
• Campaign Performance Analysis

Hard Skills

• CRM System Setup
• Sales Funnel Design
• Lead Nurturing Sequences
• A/B Testing Strategies
• HTML/CSS Proficiency
• Data Hygiene Management
• Lead Scoring Models
• Segmentation Strategies
• Performance Metrics Analysis
• Automated Workflows

Soft Skills

• Project Management
• Strong Communication
• Detail-Oriented
• Client Training
• Troubleshooting

Industry Keywords

• Customer Lifecycle Campaigns
• Compliance Requirements
• Privacy Regulations
• Email Deliverability Optimization
• Multi-Touch Marketing Campaigns

Tools & Technologies

• Salesforce
• HubSpot
• Adobe
• ActiveCampaign
• Klaviyo
• Mailchimp
• Google Suite
• Marketing Analytics Platforms
• Project Management Tools
• Third-Party Tool Integrations