Product & Performance Marketing Lead

Jobtailor; Deutschland; Remote; EUR 80.000 - 110.000; Vollzeit

Zusammenfassung

Jobtailor is seeking a senior marketing leader to own SEO, performance marketing, and growth for behavioral health clients. You will translate business goals into marketing priorities, leverage AI tools for audits and QA, and drive cross-functional collaboration with content, analytics, and client services.

You will build systems, establish high-quality standards, and evolve the product as technology and AI reshape marketing.

Qualifikationen

• 5–8+ years of hands-on SEO, performance marketing, or growth experience.
• Strong SEO experience with broad view beyond SEO alone.
• Able to form a point of view on GEO/AEO and AI impact on content strategy and technical SEO.
• Understanding of paid media, CRO, content, analytics, and web to guide specialists.
• Fluent with AI tools for research, audits, content QA, and reporting.
• Commercial mindset: revenue and business outcomes matter more than vanity metrics.
• Excellent judgment and a high quality standard; differentiate technically correct from truly good.
• Track record of building systems, processes, or standards that improved organizations.
• Exceptional English communication, written and verbal, to executives and clients.

Aufgaben

• Own marketing performance and strategic direction for a portfolio of behavioral health clients.
• Translate business goals, capacity, lead quality, and admissions data into marketing priorities.
• Identify opportunities and performance gaps before they become obvious.
• Improve systems, processes, and standards behind marketing delivery.
• Evolve the product as technology and AI change marketing execution.
• Own content strategy, SEO prioritization, and audits across on-page and off-page.
• Drive audit implementation and follow-through with technical resources.
• Conduct page and content QA against a high-quality standard.
• Extend SEO strategy into GEO/AEO including crawling, citations, structure, schema, and authority signals.
• Use AI tools to speed audits, content QA, competitive research, and reporting.
• Build lightweight internal workflows for repeatable analysis and QA tasks.
• Analyze performance across organic and paid channels and tie to qualified leads and revenue.
• Validate data sources and fix tracking or attribution discrepancies.
• Turn insights into prioritized actions for specialists, developers, content teams, and client services.
• Review specialist work against Elev8's quality bar.

Kenntnisse

SEO Strategy

Performance Marketing

Growth Marketing

AI Tool Proficiency

English Communication

Strategic Thinking

Judgment

Coaching

Self-Motivation

Tools

AI Tools

SEO Tools

Content Management Systems

Analytics Platforms

Reporting Tools

Jobbeschreibung

• Own marketing performance and strategic direction across a portfolio of behavioral health clients
• Translate business goals, capacity, lead quality, and admissions data into marketing priorities
• Identify opportunities, performance gaps, and emerging problems before they become obvious
• Improve the systems, processes, and standards behind how the marketing product is delivered
• Help evolve the product as technology and AI change marketing execution
• Own content strategy, SEO prioritization, and technical, on-page, local, and off-page audits
• Drive audit implementation and follow-through, working directly with technical resources on fixes
• Conduct page and content QA against a high quality bar
• Extend SEO strategy into GEO/AEO, including crawling, citation, summarization, structure, schema, and authority signals
• Use AI tools to speed up audits, content QA, competitive research, and reporting
• Build lightweight internal workflows or prompts for repeatable analysis and QA tasks
• Analyze performance across organic and paid channels, connecting activity to qualified leads and revenue
• Validate data sources of truth and investigate and correct tracking or attribution discrepancies
• Turn insights into prioritized action for specialists, developers, content teams, and client services
• Review specialist work against a very high quality standard
• Build the case for and eventually hire and manage an SEO specialist and additional marketing capacity
• Coach and challenge specialists constructively
• Work directly with developers, content teams, client services, and leadership
• Communicate with specialists, executives, and clients
• Review work against elev8's quality bar before it reaches clients

Requirements

• 5–8+ years of hands‑on experience in SEO, performance marketing, or growth, ideally at a digital marketing agency or performance‑driven marketing team
• Strong SEO experience, but you don't define yourself by SEO alone
• A point of view on GEO/AEO and how AI search and answer engines are changing content strategy and technical SEO
• Enough understanding of paid media, CRO, content, analytics, and web to evaluate performance and lead specialists in each
• Fluent with AI tools for research, audits, content QA, and reporting, and you know where to trust them and where not to
• A commercial mindset: revenue, qualified opportunities, and business outcomes matter more to you than vanity metrics
• Excellent judgment and an unusually high quality bar; you know the difference between technically correct and actually good
• A track record of building systems, processes, or standards that made an organization better
• Exceptional English communication skills, verbal and written, with the confidence to explain and defend your thinking to executives and clients
• You don't need someone constantly telling you what to do next, and you care about the outcome

Core Competencies

Demonstrates expertise in SEO, performance marketing, and growth strategies, with a strong focus on leveraging AI tools for audits and content quality assurance. Proven ability to translate business goals into actionable marketing priorities while maintaining high standards of quality and performance across various channels.

Highest-signal resume keywords

• SEO Strategy Development
• Performance Marketing Analysis
• AI Tool Utilization
• Content Quality Assurance
• GEO/AEO Expertise

Hard Skills

• SEO
• Performance Marketing
• Content Strategy
• Data Analysis
• Technical SEO
• CRO
• Analytics
• Web Performance Evaluation
• Audit Implementation
• Revenue Optimization

Soft Skills

• Excellent Communication
• Judgment
• Coaching
• Constructive Feedback
• Self-Motivation

Industry Keywords

• Behavioral Health Marketing
• Digital Marketing Agency
• Growth Marketing
• Qualified Leads
• Business Outcomes

Tools & Technologies

• AI Tools
• SEO Tools
• Content Management Systems
• Analytics Platforms
• Reporting Tools