Inbound Marketing Lead

Jobtailor; Deutschland; Remote; EUR 45.000 - 75.000; Vollzeit

Zusammenfassung

Jobtailor in Germany is seeking a skilled inbound marketing content specialist to drive planning, production, and distribution of articles, case studies, emails, and lead magnets aligned with customer journeys. You will collaborate with product experts and the in-house Graphic Designer to ensure assets meet brand guidelines and technical accuracy.

You will leverage AI tools like ChatGPT and Claude daily to accelerate research and copywriting while monitoring metrics such as traffic, conversions,

Qualifikationen

• 2–4 years of hands-on experience in B2B content marketing or inbound marketing.
• SaaS/Software experience is a strong advantage
• Proven, daily proficiency using AI tools to accelerate research, copywriting, and content ideation
• Solid understanding of inbound marketing fundamentals, lead generation funnels, and SEO basics
• Capability to coordinate visual creative work, manage content calendars, and keep production on schedule
• Exceptional written English skills with a sharp eye for editing and technical accuracy

Aufgaben

• Drive the inbound marketing engine by planning, producing, and distributing articles, case studies, emails, and lead magnets aligned with customer journeys
• Actively use generative AI platforms such as ChatGPT and Claude to draft, repurpose, and scale written content while maintaining tone and technical accuracy
• Interview internal product specialists and industry experts to extract domain knowledge and convert it into high-value marketing assets
• Direct the workflow, deadlines, and output of the in-house Graphic Designer to ensure visual content supports copy and brand guidelines
• Monitor core inbound metrics including traffic, conversion rates, and MQLs using CRM/marketing platforms and iterate on underperforming assets

Jobbeschreibung

• Drive the inbound marketing engine by planning, producing, and distributing articles, case studies, emails, and lead magnets aligned with customer journeys
• Actively use generative AI platforms such as ChatGPT and Claude to draft, repurpose, and scale written content while maintaining tone and technical accuracy
• Interview internal product specialists and industry experts to extract domain knowledge and convert it into high-value marketing assets
• Direct the workflow, deadlines, and output of the in-house Graphic Designer to ensure visual content supports copy and brand guidelines
• Monitor core inbound metrics including traffic, conversion rates, and MQLs using CRM/marketing platforms and iterate on underperforming assets

Requirements

• 2–4 years of hands‑on experience in B2B content marketing or inbound marketing
• SaaS/Software experience is a strong advantage
• Proven, daily proficiency using AI tools to accelerate research, copywriting, and content ideation
• Solid understanding of inbound marketing fundamentals, lead generation funnels, and SEO basics
• Capability to coordinate visual creative work, manage content calendars, and keep production on schedule
• Exceptional written English skills with a sharp eye for editing and technical accuracy

Core Competencies

Demonstrates expertise in B2B content marketing and inbound marketing strategies, leveraging AI tools for content creation and optimization. Proficient in managing content production workflows and ensuring alignment with brand guidelines and marketing objectives.

Highest-signal resume keywords

• B2B Content Marketing
• Inbound Marketing
• AI Tools Proficiency
• SEO Basics
• Content Calendar Management

Hard Skills

• Content Production
• Lead Generation Funnels
• Technical Editing
• Copywriting
• Content Ideation

Soft Skills

• Exceptional Written English Skills
• Attention to Detail

Industry Keywords

• SaaS
• Software
• Inbound Marketing Fundamentals
• Visual Content Coordination

Tools & Technologies

• ChatGPT
• Claude
• CRM Platforms
• Marketing Platforms