Senior Content Manager, AI-Native

Jobtailor; Deutschland; Remote; EUR 65.000 - 95.000; Vollzeit

Zusammenfassung

Jobtailor in Germany seeks a seasoned B2B content strategist to translate complex technologies into clear, persuasive content across websites, campaigns and social channels. You will interview subject-matter experts, shape content plans and lead production through briefs, approvals and publication.

The role requires a strong portfolio of short and long-form writing, 6–8 years in B2B tech content, and expertise in conversion-focused messaging and AI-assisted workflows.

Qualifikationen

• Portfolio demonstrating excellent short-form and long-form writing across multiple formats.
• 6–8 years of experience creating and managing content for B2B technology companies.
• Strong conversion-copywriting instincts and understanding of how content supports pipeline, revenue and customer growth.
• Experience identifying and tracking KPIs across content motions, and shifting strategy when necessary based on the data.
• Experience translating technical or complex subject matter into accessible, differentiated messaging.
• Demonstrated ability to manage a high-volume production queue involving multiple contributors and stakeholders.

Aufgaben

• Translate complex technologies, products and business ideas into clear, persuasive content across multiple channels.
• Adapt voice, depth and technical complexity for different brands and audiences.
• Build content around defined audiences, objectives and conversion actions.
• Interview subject-matter experts and distill expertise into differentiated messaging.
• Edit and strengthen work produced by contributors and AI.
• Own the content queue from intake to publication.
• Create briefs, assignments, timelines and deliverables.
• Coordinate writers, designers, strategists, and client stakeholders.
• Establish standards for briefing, drafting, review and approvals.

Kenntnisse

B2B Content Creation

Conversion-Copywriting

AI-Assisted Workflows

Stakeholder Management

Social Media Strategy

Tools

AI Tools

Content Management Systems

Social Media Platforms

Analytics Tools

Project Management Software

Jobbeschreibung

• Translate complex technologies, products and business ideas into clear, persuasive content across websites, landing pages, campaign messaging, thought-leadership articles, case studies, email campaigns, social content, sales enablement materials and video scripts


• Adapt voice, depth and technical complexity for different brands, audiences and stages of the buyer journey


• Build content around defined audiences, business objectives and conversion actions


• Interview subject-matter experts and turn their expertise into differentiated content


• Edit and strengthen work produced by internal contributors, freelancers and AI


• Own the content queue from intake and prioritization through production, approval and publication


• Create briefs, assignments, timelines and deliverables from strategies and campaign ideas


• Match projects with appropriate full-time or fractional resources


• Coordinate writers, designers, strategists, video partners, subject-matter experts and client stakeholders


• Maintain visibility into planned, active, blocked, review and publish-ready work


• Establish standards for briefing, drafting, review, version control, approvals and content reuse


• Build and maintain reusable AI prompts, agents, templates and workflows


• Create review systems evaluating content against briefs, brand voice, audience needs, factual accuracy and conversion objectives


• Test tools and processes and adopt those producing measurable improvements


• Partner with GTM, demand generation, SEO, paid media, web and sales stakeholders


• Use performance data to identify messages, formats and topics driving engagement and conversion


• Recommend content refresh, repurposing and distribution strategies


• Support strategy and production for select B2B social media accounts


• Develop social content themes, channel plans and campaign ideas


• Write and edit social posts, executive thought leadership, campaign series and paid social copy


• Manage social content queues through ideation, briefing, writing, design, client review, scheduling and publication


• Participate in client calls, present ideas, manage feedback and maintain visibility into priorities and deliverables


• Establish a reliable content production system, increase content velocity, create repeatable AI-assisted workflows and improve content and social account performance within the first six months

Requirements

• A minimum of 6–8 years of experience creating and managing content for B2B technology companies


• A portfolio demonstrating excellent short-form and long-form writing across multiple formats


• Strong conversion-copywriting instincts and an understanding of how content supports pipeline, revenue and customer growth


• Experience identifying and tracking KPIs across content motions, and shifting strategy when necessary based on the data


• Experience translating technical or complex subject matter into accessible, differentiated messaging


• Demonstrated ability to manage a high-volume production queue involving multiple contributors and stakeholders


• Experience directing and editing freelance, fractional or internal creative resources


• Fluency with modern AI tools and hands-on experience building repeatable AI-assisted content workflows


• Strong editorial judgment, including the ability to recognize generic, inaccurate or off-brand AI output


• Experience supporting B2B social media strategy, content production and client relationships


• Ability to confidently participate in client conversations, present recommendations and navigate feedback


• Excellent prioritization, communication and stakeholder-management skills


• Comfort working in a fast-moving environment where priorities, formats and client needs can shift quickly


• Ability to operate as both a hands‑on individual contributor and the person accountable for keeping the broader system moving


• Candidates should be prepared to share examples of both long‑form and short‑form B2B content they personally wrote


• Candidates should be prepared to discuss their role in developing social media strategies, managing content production and turning performance insights into stronger content

Core Competencies

Demonstrates expertise in creating and managing B2B content strategies, with a strong focus on conversion-copywriting and the ability to translate complex subject matter into accessible messaging. Proficient in utilizing AI tools to enhance content production workflows and improve engagement metrics.

Highest-signal resume keywords

• B2B Content Creation


• Conversion-Copywriting


• AI-Assisted Workflows


• Stakeholder Management


• Social Media Strategy

ATS Optimization Keywords

Hard Skills

• Content Management


• KPI Tracking


• Editing


• Technical Writing


• Content Strategy


• Performance Analysis


• Brief Creation


• Content Production


• Audience Targeting


• Campaign Development

Soft Skills

• Communication


• Prioritization


• Collaboration


• Client Engagement


• Adaptability

Industry Keywords

• B2B Technology


• Content Marketing


• Thought Leadership


• Conversion Optimization


• Content Velocity

Tools & Technologies

• AI Tools


• Content Management Systems


• Social Media Platforms


• Analytics Tools


• Project Management Software