Content Marketing Manager

Jobtailor; Köln; Vor Ort; EUR 50.000 - 70.000; Vollzeit

Zusammenfassung

Jobtailor in Köln is seeking a seasoned content marketer to own our content engine, increase brand awareness, and drive lead generation. You will edit our narrative across blogs, guides, case studies, and developer-focused pieces, coordinating with product launches and campaigns.

You’ll craft SEO- and distribution-driven strategies, collaborate with engineers and executives, and measure impact with data-driven insights to keep our storytelling ahead of the curve.

Qualifikationen

• Proven content marketing experience in B2B SaaS or developer-focused ecosystems.
• Ability to translate complex technical topics for engineers and executives.
• Strong storytelling, copywriting, and editorial planning capabilities.
• Experience coordinating with product launches and campaigns.

Aufgaben

• Own the content engine and deliver a high-impact strategy for brand awareness and lead generation.
• Serve as editor-in-chief of our story and manage the editorial calendar.
• Produce blog posts, guides, and case studies tailored for developers and IT leaders.
• Collaborate with engineers and executives on technical content and thought leadership.
• Develop and execute SEO, GEO, and distribution strategies to maximize reach.
• Track performance and refine strategy with data-driven insights.

Kenntnisse

Content Marketing Experience

SEO Expertise

B2B SaaS Knowledge

Analytical Mindset

Collaboration Skills

Jobbeschreibung

• Own the content engine: craft and deliver a high-impact strategy that increases brand awareness, drives lead generation, and helps customers master incident management.
• Serve as editor-in-chief of our story: manage the editorial calendar and align content with product launches, campaigns, and key initiatives.
• Tell technical stories that resonate: produce blog posts, in-depth guides, and case studies tailored for developers, SREs, and IT leaders.
• Collaborate with experts: work closely with engineers on technical how-tos and deep-dive content, and partner with the CEO on thought leadership.
• Own discoverability: develop and execute SEO, GEO, and distribution strategies to maximize reach.
• Measure with intention: track performance, analyze engagement, and refine strategy using data-driven insights.
• Stay hyper-aware: monitor trends, competitive moves, and industry moments to keep ilert ahead of the narrative curve.

Requirements

• A translator of tech: proven content marketing experience in B2B SaaS or developer-focused ecosystems, able to make incident response accessible to both engineers and executives.
• An editor with vision: you write concise, persuasive copy and can adapt concepts across formats—blogs, guides, emails.
• Part storyteller, part analyst: strong SEO expertise, distribution know-how, and an analytical mindset that uncovers real opportunities.
• A collaboration catalyst: experience working closely with technical and executive partners, co-creating content with agility and empathy.
• Segment-aware: you understand that one-size-fits-all content loses to persona-specific, need-first narratives.
• Excellent English; German fluency is a plus but not required.

Core Competencies

Demonstrates expertise in content marketing within B2B SaaS environments, with a strong focus on SEO strategies, analytical performance tracking, and the ability to craft compelling narratives for diverse audiences. Collaborates effectively with technical and executive teams to produce high-impact content that drives brand awareness and lead generation.

Highest-signal resume keywords

• Content Marketing Experience
• SEO Expertise
• B2B SaaS Knowledge
• Analytical Mindset
• Collaboration Skills

ATS Optimization Keywords

Hard Skills

• Content Strategy
• SEO
• Copywriting
• Data Analysis
• Technical Writing

Soft Skills

• Collaboration
• Agility
• Empathy

Industry Keywords

• B2B
• SaaS
• Incident Management
• Lead Generation
• Content Distribution