Senior Marketing Copywriter

Jobtailor; Deutschland; Remote; EUR 42.000 - 65.000; Vollzeit

Zusammenfassung

Sarwa seeks a talented Copywriter to craft engaging content across newsletters, CRM, social, and product updates, turning complex financial topics into accessible stories. You’ll own campaigns from concept to execution and develop lifecycle content for onboarding, activation and re-engagement.

Collaborating with Creative Marketing, Growth Marketing, Product and CX, you’ll use performance data and AI tools to improve content while upholding strong editorial standards.

Qualifikationen

• 3-5 years of experience as a Copywriter, Content Writer, Content Marketing Manager, or similar role
• A strong body of published work, including newsletters, articles, scripts, social content, essays, or other writing samples
• Experience writing across multiple formats and channels
• Strong curiosity to understand what makes content work on different platforms and why
• Comfortable looking at performance data, forming a hypothesis, testing it, and changing approach based on findings
• Strong editorial judgment
• Comfortable working in a regulated industry and communicating financial topics accurately without over-claiming or turning content into investment advice
• Self-directed and organised, with the ability to manage personal pipeline and priorities
• Comfortable working collaboratively with other writers
• Excellent English writing skills
• Experience in fintech, investing, financial services, or another regulated industry is a plus
• Experience with Reddit, Discord, Substack, or other community-driven platforms is a plus
• Experience with SEO and GEO, or optimising content for search and AI discovery, is a plus

Aufgaben

• Develop and execute content across newsletters, CRM, social, blog, and other marketing channels
• Turn complex financial topics into simple, accessible content
• Own copy for product launches and campaigns from concept through execution
• Develop lifecycle content across onboarding, activation, education, re-engagement, and win-back
• Help develop social content for LinkedIn, Instagram, X, and Reddit
• Improve existing content using performance data and AI discovery methods
• Experiment, learn from performance, and apply insights to future content
• Contribute to a strong writing culture by sharing ideas and giving feedback
• Use AI thoughtfully for brainstorming and early drafts while maintaining personal writing quality
• Collaborate with Creative Marketing, Growth Marketing, Product, Advisory, and CX

Kenntnisse

Copywriting

Content Marketing

Data Analysis

Editorial Judgment

SEO & AI Discovery

Tools

CRM

Social Media Platforms

Content Management Systems

AI Tools

Jobbeschreibung

• Develop and execute content across Sarwa's newsletter, CRM, social, blog, and other marketing channels
• Turn complex financial topics, market news, research, and product updates into simple, accessible, and engaging content
• Own copy for product launches and campaigns across channels, from concept through execution and follow-up
• Develop lifecycle content across onboarding, activation, education, re-engagement, and win-back for different audiences
• Help develop social content for LinkedIn, Instagram, X, and Reddit, including ideas, hooks, scripts, captions, carousels, and on-screen copy
• Improve existing content using performance data, search intent, audience behaviour, and emerging AI discovery methods
• Experiment, learn from performance, and apply insights to future content
• Contribute to a strong writing culture by sharing ideas, giving thoughtful feedback, and helping others improve
• Use AI thoughtfully for brainstorming, research, and early drafts while relying on personal writing skills for final work
• Collaborate with Creative Marketing, Growth Marketing, Product, Advisory, and CX

Requirements

• 3-5 years of experience as a Copywriter, Content Writer, Content Marketing Manager, or similar role
• A strong body of published work, including newsletters, articles, scripts, social content, essays, or other writing samples
• Experience writing across multiple formats and channels
• Strong curiosity to understand what makes content work on different platforms and why
• Comfortable looking at performance data, forming a hypothesis, testing it, and changing approach based on findings
• Strong editorial judgment
• Comfortable working in a regulated industry and communicating financial topics accurately without over-claiming or turning content into investment advice
• Self-directed and organised, with the ability to manage personal pipeline and priorities
• Comfortable working collaboratively with other writers
• Excellent English writing skills
• Experience in fintech, investing, financial services, or another regulated industry is a plus
• Experience with Reddit, Discord, Substack, or other community-driven platforms is a plus
• Experience with SEO and GEO, or optimising content for search and AI discovery, is a plus

Core Competencies

Demonstrates expertise in content creation across various marketing channels, with a strong focus on financial topics and audience engagement. Proficient in using performance data and AI tools to enhance content effectiveness while maintaining high editorial standards.

Highest-signal resume keywords

• Content Development
• Financial Writing
• SEO Optimization
• Performance Analysis
• Collaboration

ATS Optimization Keywords

Hard Skills

• Copywriting
• Content Marketing
• Social Media Content Creation
• Data Analysis
• Editing
• Research
• Audience Engagement
• Lifecycle Content Development
• AI Utilization
• Multi-Format Writing

Soft Skills

• Curiosity
• Organizational Skills
• Self-Direction
• Feedback Giving
• Collaboration

Industry Keywords

• Fintech
• Financial Services
• Regulated Industry
• Community-Driven Platforms
• Investment Communication

Tools & Technologies

• CRM
• Social Media Platforms
• Performance Data Tools
• AI Tools
• Content Management Systems