Senior Business Development Manager（E-cigarette）

Firstunion; Deutschland; On-site; EUR 55,000 - 80,000; Full time

Job summary

Firstunion is seeking a channel sales professional to develop and maintain relationships with German retailers across tobacco, FMCG, and e-commerce to meet sales targets. You will monitor market dynamics in Germany and the DACH region, design localized strategies to drive revenue, and collaborate with the sales team while supporting expansion across Europe.

You will coordinate internal resources to tailor solutions, track the sales process, and compile competitor insights to inform decision

Qualifications

• Minimum 3 years of channel sales experience in e-cigarette, tobacco, or FMCG industries.
• Proven track record in sales with strong negotiation and relationship-building skills.
• Native or near-native German with fluent English for daily business communication.

Responsibilities

• Develop and maintain strong relationships with channel partners in Germany to achieve sales targets.
• Monitor market dynamics and design localized sales strategies for revenue growth.
• Collaborate with the sales team and support expansion in other European markets.
• Follow up on partner needs, coordinate internal resources, and provide tailored solutions.
• Track and analyze the sales process and provide feedback on market changes.

Skills

German language (native)

English language (fluent)

Negotiation

Relationship building

Business development

Job description

• Develop and maintain strong relationships with channel partners in Germany (tobacconists, supermarkets, e-commerce, MD, etc.) to achieve sales targets.
• Monitor market dynamics and conduct analysis in the German and DACH region; design localized sales strategies to drive revenue growth and expand channel coverage.
• Collaborate with the sales team, focusing on the German market while supporting business expansion in other European markets.
• Follow up on partner needs, coordinate internal resources, and provide tailored solutions to boost product performance.
• Track and analyze the sales process, collect competitor insights, identify new opportunities, and provide timely feedback on customer requirements and market changes.

Requirements

• Minimum 3 years of channel sales experience in e-cigarette, tobacco, or FMCG industry; existing networks in German retail, tobacco, e-commerce, or MD channels preferred.
• Proven track record in sales, with strong negotiation, relationship-building, and business development skills.
• Native or near-native proficiency in German, with fluent English for daily business communication.
• Familiarity with German regulatory requirements for tobacco/e-cigarette products is a strong plus.
• High sense of responsibility, strong teamwork, and ability to perform under pressure in a fast-paced environment.