We are looking for an experienced Business Development Expert to lead channel development and sales growth in the German market. This role will focus on building and managing long-term partnerships across tobacco retailers, supermarkets, e-commerce platforms, and MD (specialized/distribution) channels.
The ideal candidate has strong experience in the e-cigarette, tobacco, or FMCG industry, a solid understanding of the German market, and proven capabilities in channel development, negotiation, and account management.
Key Responsibilities
- Lead channel development and management in Germany, including tobacco retailers, supermarkets, e-commerce platforms, MD/distribution channels, and other relevant sales channels.
- Build and maintain long-term, stable partnerships with key customers and channel partners to achieve sales targets.
- Analyze market trends, consumer behavior, competitive dynamics, and industry developments across Germany and German-speaking markets, and develop localized sales strategies and action plans.
- Drive channel expansion, market coverage, and revenue growth through effective business development initiatives.
- Work closely with internal teams and cross-functional stakeholders to prioritize the German market while supporting business development across other European markets when required.
- Understand partners’ business needs, coordinate internal resources, and provide tailored solutions to improve product performance and sales results.
- Monitor channel sales performance, identify business opportunities, and track key market and competitor developments.
- Collect and analyze competitor information, customer feedback, and industry trends, and provide timely insights to support business decisions.
- Develop new business opportunities and expand the company's presence across key German sales channels.
Qualifications
- Bachelor's degree or above, or equivalent professional experience in sales/business development.
- 3+ years of channel sales or business development experience in the e-cigarette, tobacco, FMCG, or related industries.
- Strong understanding of the German market; existing relationships with tobacco retailers, supermarkets, e-commerce platforms, distributors, or MD channels are highly preferred.
- Proven track record in sales and business development, with demonstrable achievements in customer acquisition, channel expansion, or revenue growth.
- Strong skills in business negotiation, relationship management, customer development, and sales execution.
- Native or near-native German proficiency, with fluent written and verbal English communication skills.
- Good understanding of relevant German laws and regulations, particularly those related to tobacco and e-cigarette products, is a strong advantage.
- Strong teamwork, ownership, and problem-solving skills.
- Comfortable working in a fast-paced, target-driven, and dynamic international environment.