Marketing Manager FMCG DACH

Heintz van Landewyck GmbH; Deutschland; Vor Ort; EUR 50.000 - 70.000; Vollzeit

Benefits dieser Stelle

Home-office option

Training opportunities

Bonus scheme

Zusammenfassung

A leading tobacco company in Germany is seeking a Marketing Manager for an innovative 'New Generation' product category. You will take full ownership, from brand positioning to execution, and collaborate with sales teams while managing projects and campaigns across various platforms. The ideal candidate has a strong background in brand management and FMCG marketing. This full-time role offers a dynamic environment, home-office options, and attractive benefits.

Qualifikationen

• Experience in marketing and/or sales for FMCG products and brands.
• Hands-on mentality and entrepreneurial mindset.
• Strong skills in communication and project management.

Aufgaben

• Manage an innovative 'New Generation' product category independently.
• Build and maintain brand identity across three subcategories.
• Develop and implement marketing campaigns for retail and e-commerce.

Kenntnisse

Brand management

Trade marketing

Project management

Concept development

E-commerce

Jobbeschreibung

Landewyck has been one of Germany’s leading tobacco and cigarette companies for 100 years. We are a growing, owner‑managed company with production and sales organisations throughout Europe.

You will take full responsibility for an innovative “New Generation” product category with three subcategories. From brand positioning to activation and execution – you own it all.

Your Responsibilities

• Act as the key person for this category and manage it independently
• Build and maintain the brand for the entire category and its three subcategories
• Analyse market trends and competitor activities
• Develop and implement campaigns and initiatives for retail (POS), e‑commerce, and events
• Create concepts, designs and materials that cover all subcategories
• Plan, execute and evaluate promotions and activations
• Manage projects and coordinate external partners such as agencies, designers and production service providers
• Monitor product performance and identify optimisation opportunities
• Collaborate closely with internal marketing and sales teams and travel regularly, mainly within Germany and Austria

Your Profile

• Experience in marketing and/or sales for FMCG products and brands
• Expertise in brand management and trade marketing
• Hands‑on mentality and entrepreneurial mindset
• Strong skills in concept development, e‑commerce and events
• Clear communication and solid project‑management skills

Your Benefits

• A role with real responsibility and creative freedom
• Space for your own ideas and pragmatic solutions
• A dynamic environment with short decision‑making processes
• Attractive benefits: home‑office option, training opportunities and bonus scheme

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Marketing

Industries

Tobacco and Tobacco Manufacturing