Brand Manager - Hamburg

The GB Foods, S.A.; Hamburg; Vor Ort; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

The GB Foods, S.A. in Hamburg is looking for a Brand Manager to drive brand strategy and spearhead innovative marketing campaigns. This role requires a proactive individual ready to manage exciting product launches and leverage market insights to identify growth opportunities.

The ideal candidate will possess a degree in Marketing or Business Administration along with 4-6 years of experience in brand management within the FMCG sector, showcasing a strong entrepreneurial mindset and numeric proficiency.

Qualifikationen

• 4-6 years of experience in brand management, preferably in FMCG/food.
• Experienced in managing and optimizing brand strategies.
• Strong numerical understanding and analytical skills.

Aufgaben

• Support brand strategy development with Senior Brand Manager.
• Implement and manage marketing projects strategically.
• Plan and execute integrated marketing campaigns focused on digital channels.
• Manage product launches in collaboration with stakeholders.
• Track performance metrics and business KPIs.

Kenntnisse

Brand strategy implementation

Marketing campaign development

Analytical skills

Project management

Stakeholder management

Ausbildung

Degree in Marketing or Business Administration

Tools

Digital analytics tools

Nielsen

GfK

Jobbeschreibung

Job Description

Join a leading international FMCG company and take ownership of one of its key brands. In this role, you’ll drive brand strategy, lead innovative marketing campaigns, manage exciting product launches, and identify new growth opportunities through consumer and market insights. If you’re passionate about building brands in a fast-paced, collaborative environment, this is a great opportunity to make a real impact.

Key Responsibilities

• Support the further development of the brand strategy in close collaboration with the Senior Brand Manager
• Independently implement and manage marketing projects within defined strategic guidelines
• Identify and prioritize growth drivers based on in-depth market, competitor, and consumer analyses
• Plan, execute, and manage integrated marketing campaigns with a strong focus on digital channels, including coordination of media agencies
• Ensure a consistent and brand-compliant presence across all communication channels
• Drive the development of the digital brand presence and content strategy along the customer journey
• Plan, implement, and evaluate new product launches and relaunches in close collaboration with relevant stakeholders, taking into account the Stage‑Gate process
• Manage product and portfolio maintenance in collaboration with R&D, Legal, Procurement, and Production, aligned with Sales
• Track and monitor performance as well as key business KPIs of the assigned product category.

Qualifications

• Completed degree, ideally with a focus on Marketing, Business Administration, or a comparable field
• Approximately 4–6 years of experience in brand management, ideally in the FMCG / food industry
• Proven experience in implementing brand strategies and developing marketing campaigns
• Confident handling of common media KPIs (e.g., reach, CPC, CPM, ROI) and the ability to manage and optimize campaigns in a performance-driven way
• Strong analytical background (e.g., Nielsen, GfK, and ideally digital analytics tools)
• Strong entrepreneurial mindset and solid numerical understanding
• Experience in project management and cross‑functional collaboration
• Excellent communication skills and strong stakeholder management capabilities