Brand Manager - Hamburg

Actual group; Hamburg; Vor Ort; EUR 60.000 - 85.000; Vollzeit

Zusammenfassung

Actual Talent is a talent acquisition consultancy, partnering with a leading international FMCG company to drive its brand strategy. The role focuses on shaping campaigns, launching products, and leveraging consumer insights to identify growth opportunities in a fast-paced, collaborative environment.

Ideal candidates have 4–6 years in brand management within FMCG/food, strong analytics skills, and a track record of managing marketing programs and cross-functional teams.

Qualifikationen

• Completed degree in Marketing, Business Admin, or a comparable field.
• 4–6 years’ brand management experience in FMCG/food.
• Proven experience in implementing brand strategies and developing marketing campaigns.
• Strong communication skills and cross-functional collaboration.

Aufgaben

• Support the further development of the brand strategy in close collaboration with the Senior Brand Manager
• Independently implement and manage marketing projects within defined strategic guidelines
• Identify and prioritize growth drivers based on in-depth market, competitor, and consumer analyses
• Plan, execute, and manage integrated marketing campaigns with a strong focus on digital channels, including coordination of media agencies
• Ensure a consistent and brand-compliant presence across all communication channels
• Drive the development of the digital brand presence and content strategy along the customer journey
• Plan, implement, and evaluate new product launches and relaunches in close collaboration with relevant stakeholders, taking into account the Stage-Gate process
• Manage product and portfolio maintenance in collaboration with R&D, Legal, Procurement, and Production, aligned with Sales
• Track and monitor performance as well as key business KPIs of the assigned product category.

Kenntnisse

Brand management

Marketing campaigns

Analytics tools

Stakeholder management

Project management

Strong communication

Nielsen data

Ausbildung

Marketing/Business degree

Jobbeschreibung

Actual Talent is a talent acquisition consultancy that offers Executive Search, RPO and Talent Solutions.

Our purpose is to drive the growth and fulfillment of individuals and organizations. We facilitate individuals in finding inspiring opportunities and help organizations discover professionals who will take them to the next level. We do this through talent acquisition and development solutions that focus on people, diversity and inclusion, innovation, and cutting-edge technology.

About Our Client

Join a leading international FMCG company and take ownership of one of its key brands. In this role, you'll drive brand strategy, lead innovative marketing campaigns, manage exciting product launches, and identify new growth opportunities through consumer and market insights. If you're passionate about building brands in a fast-paced, collaborative environment, this is a great opportunity to make a real impact.

Key Responsibilities:

• Support the further development of the brand strategy in close collaboration with the Senior Brand Manager
• Independently implement and manage marketing projects within defined strategic guidelines
• Identify and prioritize growth drivers based on in-depth market, competitor, and consumer analyses
• Plan, execute, and manage integrated marketing campaigns with a strong focus on digital channels, including coordination of media agencies
• Ensure a consistent and brand-compliant presence across all communication channels
• Drive the development of the digital brand presence and content strategy along the customer journey
• Plan, implement, and evaluate new product launches and relaunches in close collaboration with relevant stakeholders, taking into account the Stage-Gate process
• Manage product and portfolio maintenance in collaboration with R&D, Legal, Procurement, and Production, aligned with Sales
• Track and monitor performance as well as key business KPIs of the assigned product category.

Requirements:

• Completed degree, ideally with a focus on Marketing, Business Administration, or a comparable field
• Approximately 4–6 years of experience in brand management, ideally in the FMCG / food industry
• Proven experience in implementing brand strategies and developing marketing campaigns
• Confident handling of common media KPIs (e.g., reach, CPC, CPM, ROI) and the ability to manage and optimize campaigns in a performance-driven way
• Strong analytical background (e.g., Nielsen, ZouGov, and ideally digital analytics tools)
• Strong entrepreneurial mindset and solid numerical understanding
• Experience in project management and cross-functional collaboration
• Excellent communication skills and strong stakeholder management capabilities