Brand Manager - Hamburg

Actual Talent; Deutschland; Vor Ort; EUR 60.000 - 90.000; Vollzeit

Zusammenfassung

Actual Talent is partnering with a leading international FMCG company to drive brand strategy and manage campaigns for a key brand. You will lead innovative marketing initiatives, launches, and growth opportunities through deep market insights in a fast-paced, collaborative setting.

The ideal candidate has a degree in Marketing or Business Administration and 4–6 years in brand management within FMCG. Fluency in German and English, plus strong analytics and stakeholder skills, are essential.

Qualifikationen

• Completed degree, ideally with a focus on Marketing, Business Administration, or a comparable field.
• Approximately 4–6 years of experience in brand management, ideally in the FMCG / food industry.
• Proven experience in implementing brand strategies and developing marketing campaigns.
• Fluent in German and English; strong communication and stakeholder management capabilities.

Aufgaben

• Support the further development of the brand strategy in close collaboration with the Senior Brand Manager.
• Independently implement and manage marketing projects within defined strategic guidelines.
• Identify and prioritize growth drivers based on in-depth market, competitor, and consumer analyses.
• Plan, execute, and manage integrated marketing campaigns with a strong focus on digital channels, including coordination of media agencies.
• Ensure a consistent and brand-compliant presence across all communication channels.
• Drive the development of the digital brand presence and content strategy along the customer journey.
• Plan, implement, and evaluate new product launches and relaunches in close collaboration with relevant stakeholders, taking into account the Stage-Gate process.
• Manage product and portfolio maintenance in collaboration with R&D, Legal, Procurement, and Production, aligned with Sales.
• Track and monitor performance as well as key business KPIs of the assigned product category.

Kenntnisse

Brand management

Marketing

Campaign planning

Analytics

Stakeholder management

Cross-functional collaboration

Digital marketing

Entrepreneurial mindset

Ausbildung

Bachelor's degree in Marketing / Business Administration

Jobbeschreibung

Actual Talent is the talent acquisition consultancy that offers Executive Search, RPO and Talent Solutions.

About the client:

Our client is a global food company based in Barcelona, Spain, operates in over 50 countries across Europe and Africa, offering more than 30 local brands.

Actual Talent is the talent acquisition consultancy that offers Executive Search, RPO and Talent Solutions.

Job Description:

Join a leading international FMCG company and take ownership of one of its key brands. In this role, you'll drive brand strategy, lead innovative marketing campaigns, manage exciting product launches, and identify new growth opportunities through consumer and market insights. If you're passionate about building brands in a fast-paced, collaborative environment, this is a great opportunity to make a real impact.

Key Responsibilities:

• Support the further development of the brand strategy in close collaboration with the Senior Brand Manager

• Independently implement and manage marketing projects within defined strategic guidelines

• Identify and prioritize growth drivers based on in-depth market, competitor, and consumer analyses

• Plan, execute, and manage integrated marketing campaigns with a strong focus on digital channels, including coordination of media agencies

• Ensure a consistent and brand-compliant presence across all communication channels

• Drive the development of the digital brand presence and content strategy along the customer journey

• Plan, implement, and evaluate new product launches and relaunches in close collaboration with relevant stakeholders, taking into account the Stage-Gate process

• Manage product and portfolio maintenance in collaboration with R&D, Legal, Procurement, and Production, aligned with Sales

• Track and monitor performance as well as key business KPIs of the assigned product category

Requirements:

• Completed degree, ideally with a focus on Marketing, Business Administration, or a comparable field

• Approximately 4–6 years of experience in brand management, ideally in the FMCG / food industry

• Proven experience in implementing brand strategies and developing marketing campaigns

• Confident handling of common media KPIs (e.g., reach, CPC, CPM, ROI) and the ability to manage and optimize campaigns in a performance-driven way

• Strong analytical background (e.g., Nielsen, GfK, and ideally digital analytics tools)

• Strong entrepreneurial mindset and solid numerical understanding

• Experience in project management and cross-functional collaboration

• Excellent communication skills and strong stakeholder management capabilities

• Fluent in German and English