Senior B2B Marketing Manager (DACH)

Chesamel Group; Berlin; Hybrid; EUR 90,000 - 120,000; Full time

Job summary

Chesamel Group, an agile consultancy, is seeking a Senior Marketing Manager to lead the DACH Public Sector marketing strategy. You will drive awareness, accelerate AI and cloud adoption, and generate high-value demand across government organisations.

You will own end-to-end marketing in the Public Sector vertical, building campaigns that engage senior decision-makers and strengthen relationships while positioning Chesamel as a trusted partner in Digital Sovereignty, AI, Security, and

Qualifications

• Fluent German speaking / Native
• Bachelor's degree or equivalent practical experience
• Proven B2B marketing experience, ideally within the Public Sector, Government, or Technology sectors
• Demonstrated success developing ABM strategies for enterprise or strategic accounts
• Experience marketing complex technology solutions: Cloud, AI, Data, Cyber Security
• Strong experience planning large-scale events and executive engagement programs
• Experience managing creative agencies, vendors & external partners
• Proven ability to align marketing strategies with sales objectives to drive pipeline growth

Responsibilities

• Develop and execute the end-to-end marketing strategy for the DACH Public Sector
• Drive market awareness and demand generation among C-level executives, IT decision-makers, and developer audiences
• Build integrated marketing plans aligned with business objectives and growth priorities
• Lead targeted ABM programmes for strategic public sector accounts
• Coordinate with Sales leadership to align marketing with pipeline objectives
• Plan and deliver high-impact events and sponsorships for the public sector

Skills

German language

English language

ABM strategy

B2B marketing

Stakeholder management

Public Sector marketing

Event planning

Cross-functional collaboration

Education

Bachelor's degree

Job description

Chesamel Group is an agile consultancy headquartered in London, focused on driving extraordinary growth for forward-thinking businesses through innovative, bespoke solutions. The team challenges traditional thinking to deliver transformative business outcomes using human ingenuity and advanced technology.

We listen with intent, connect brilliant minds, develop bold ideas, and create solutions so our partners achieve extraordinary success. Which is why some of the world’s biggest and best-known tech companies choose to work with us.

The Team

Chesamel has a large team of marketing experts delivering on client projects across the globe, ranging from fully integrated and embedded consultancy to ad-hoc on demand project delivery. You will be joining a collective focused on delivering excellent client servicing while leading business transformation for our clients.

About the Role

We are seeking an experienced Senior Marketing Manager to lead the marketing strategy for the DACH Public Sector. This is a strategic role responsible for driving market awareness, accelerating adoption of AI and cloud technologies, and generating high-value demand across government organisations.

The successful candidate will own the end-to-end marketing strategy for the Public Sector vertical, developing impactful campaigns that engage senior decision-makers, strengthen strategic customer relationships, and position the organisation as a trusted partner in Digital Sovereignty, AI, Security, and digital transformation.

Key Responsibilities

• Develop and execute the end-to-end marketing strategy for the DACH Public Sector.
• Drive market awareness and demand generation among C-level executives, IT decision-makers, and developer audiences.
• Build integrated marketing plans aligned with business objectives and growth priorities.

Account-Based Marketing (ABM)

• Lead targeted Account-Based Marketing (ABM) programmes for strategic public sector accounts.
• Develop tailored messaging and campaigns that address specific organisational challenges, policy priorities, and digital transformation initiatives.
• Build meaningful engagement with priority stakeholders throughout the customer journey.

Sales & Go-to-Market Alignment

• Partner closely with Sales leadership and cross-functional stakeholders to align marketing initiatives with commercial priorities, pipeline objectives, and lead follow-up.
• Ensure marketing programmes support revenue growth and strategic account development.

Events & Sponsorships

• Plan and deliver high-impact owned events, executive programmes, and industry conferences.
• Manage strategic sponsorships and third-party events to strengthen market presence and brand awareness.
• Create compelling, industry-specific event content tailored to public sector audiences.
• Manage external marketing agencies, creative partners, and event suppliers.
• Ensure campaigns and events are delivered on time, within budget, and to a high standard.

Market Positioning

• Develop compelling positioning for cloud, AI, data, security, sustainability, and digital sovereignty solutions.
• Strengthen the organisation's reputation as a trusted technology partner for public sector organisations.

Cross-Functional Collaboration

• Collaborate with regional marketing teams to deliver integrated campaigns and major regional initiatives.
• Share best practices and contribute to broader enterprise marketing programmes with a public sector focus.

Required Experience & Qualifications

• Fluent German speaking / Native
• Bachelor's degree or equivalent practical experience.
• Proven B2B marketing experience, ideally within the Public Sector, Government, or Technology sectors.
• Demonstrated success developing and executing Account-Based Marketing (ABM) strategies for enterprise or strategic accounts.
• Experience marketing complex technology solutions, including Cloud, AI, Data, and Cyber Security.
• Strong experience planning and delivering large-scale events and executive engagement programmes.
• Experience managing creative agencies, marketing vendors, and external partners.
• Proven ability to align marketing strategies with sales objectives to drive pipeline growth and business outcomes.
• Excellent stakeholder management skills, with the ability to influence cross-functional teams and senior leaders.
• Deep understanding of the DACH Public Sector landscape, including government organisations, procurement frameworks, and digital transformation priorities.
• Native-level German language skills and strong written and spoken English.

Preferred Skills

• Strategic marketing planning and execution
• Account-Based Marketing (ABM)
• Demand generation and pipeline development
• Public Sector and Government marketing
• Executive engagement and customer marketing
• Event strategy and execution
• Cross-functional collaboration
• Agency and vendor management
• Campaign performance measurement and optimisation
• Excellent communication and presentation skills