Marketing Campaign Manager – (Must have Tech Start Up Experience in German Market)

Chesamel; Berlin; Hybrid; EUR 90,000 - 130,000; Full time

Job summary

Chesamel Group, a London-based consultancy, seeks a Senior Startup Campaign Manager for Germany to drive regional GTM strategy and local execution, championing the Cloud for Startups brand within the German tech ecosystem.

The role demands 5+ years in B2B tech marketing, native German and fluent English, and proven ability to lead large-scale campaigns, events, and partnerships that translate into revenue growth.

Qualifications

• 5+ years of B2B marketing experience in technology, cloud, or high-growth SaaS.
• Native or fluent in German and English with excellent written and verbal communication skills in both languages.
• Proven experience leading GTM, events, and integrated campaigns in Germany.
• Experience aligning senior cross-functional stakeholders and external agencies in a matrixed environment.

Responsibilities

• Strategic local execution & revenue growth: adapt central marketing playbooks to the German market and align with regional sales objectives.
• Campaign management: oversee multi-channel campaigns, digital platforms, content, and event hubs with a localized brand experience.
• Performance tracking: measure campaign performance, funnel progression, and regional pipeline growth for leadership visibility.
• Travel across Germany to support activations and collaborate with local sales teams.
• Build partnerships with VC firms, accelerators, and ecosystem partners for co-marketing and activations.

Skills

B2B marketing

GTM leadership

Event leadership

Stakeholder management

Job description

The Senior Startup Campaign Manager (Germany) will serve as the strategic driver and country lead for our clients Cloud’s startup marketing initiatives across one of EMEA’s most active, demanding, and high-priority regions. Bridging regional strategy with local execution, this senior role owns the GTM strategy, central playbooks, and campaign rollouts designed to champion the Cloud for Startups brand within the German tech ecosystem.

A digitally tech-savvy and trend-forward marketer, the successful candidate will leverage 5+ years of B2B tech experience and fluent German to drive local community engagement, lead high-impact events and trade show activations, align senior cross-functional stakeholders, and integrate emerging digital trends and local founder success stories into a high-performing marketing engine that directly supports regional revenue growth.

Who We Are

Chesamel Group is an agile consultancy headquartered in London, focused on driving extraordinary growth for forward-thinking businesses through innovative, bespoke solutions.

The team challenges traditional thinking to deliver transformative business outcomes using human ingenuity and advanced technology.

We listen with intent, connect brilliant minds, develop bold ideas, and create solutions so our partners achieve extraordinary success. Which is why some of the world’s biggest and best-known tech companies choose to work with us.

The Team

Chesamel has a large team of marketing experts delivering on client projects across the globe, ranging from fully integrated and embedded consultancy to ad-hoc on demand project delivery. You will be joining a collective focused on delivering excellent client servicing while leading business transformation for our clients.

Responsibilities:

Strategic Local Execution & Revenue Growth

• Build and maintain strong strategic relationships with regional sales leadership, cross-functional marketing
• teams, and regional EMEA stakeholders to align on market priorities, target segments, and commercial targets.
• Serve as the strategic anchor for Germany, adapting central marketing playbooks and central messaging to address the specific nuances, regulatory contexts, and commercial demands of the local market.
• Proactively align startup marketing strategies with regional sales objectives to drive qualified pipeline, expand market presence, and support overall revenue growth.

Campaign Management, Digital Platforms & Content

• Oversee end-to-end execution of multi-channel campaigns, digital platforms, landing pages, and event hubs to ensure a consistent, localized, and engaging brand experience.
• Identify, validate, and showcase compelling local founder success stories and customer case studies to build peer-to-peer credibility and drive brand advocacy.
• Leverage trend-forward digital strategies and emerging formats to keep our clients Startups content fresh, high-impact, and relevant across all digital touchpoints.
• Design, lead, and execute local event series, founder roundtables, and community initiatives tailored to startup founders and technical leaders across key German tech hubs.
• Own our clients Startup brand activations and presence at major regional trade shows, industry conferences, and ecosystem gatherings.
• Build strategic partnerships with leading Venture Capital (VC) firms, accelerators, and ecosystem partners to drive co-marketing and joint activations.
• Travel across Germany as needed to meet with community partners, support local activations on-site, and collaborate directly with local sales teams.

Performance Tracking & Operational Optimisation

• Manage end-to-end lead capture, data compliance, and follow-up processes across all local campaigns, event activations, and digital touchpoints.
• Track, analyse, and report on campaign performance, marketing funnel progression, and regional pipeline growth for leadership visibility.
• Gather local market insights and post-campaign learnings to continuously optimise playbooks, execution frameworks, and asset production.

Minimum Qualifications:

• Experience:5+ years of B2B marketing experience in technology, cloud, or high-growth SaaS ecosystems, with a track record of driving senior-level execution.
• Language Proficiency:Native or fluent in both German and English with exceptional written and verbal communication skills across both languages.
• GTM & Event Leadership:Proven experience executing integrated multi-channel campaigns, digital platform management, and large-scale community events in Germany.
• Stakeholder Alignment:Strong track record of managing senior cross-functional stakeholders, regional sales teams, and external agencies in a matrixed environment.

Preferred Qualifications:

• Ecosystem Insight:Deep experience within a startup (specifically post-product-market fit), a Venture Capital (VC) firm, or an accelerator network in Germany.
• Digital & Trend Fluency:Highly tech-savvy with a passion for leveraging emerging digital trends, short-form content, and digital tools to enhance campaign scale.
• Commercial Drive:Proven ability to translate brand awareness, ecosystem activations, and community engagement directly into business development outcomes and pipeline growth.