Demand Generation & ABM Manager, DACH

TIS (Treasury Intelligence Solutions); Berlin; On-site; EUR 60,000 - 90,000; Full time

Job summary

TIS is seeking a German-speaking Demand Generation & ABM Manager to drive pipeline growth across EMEA, with a primary focus on the DACH market. The role combines demand gen, ABM, digital marketing, and engagement programs to translate sales priorities into integrated campaigns.

You will own regional campaigns, partner with Sales and Product Marketing, and optimize messaging for German-speaking audiences while aligning with the broader EMEA strategy.

Qualifications

• Bachelor’s degree in Marketing, Business or a related field.
• 4-6 years of experience in B2B demand generation, growth marketing, digital marketing, ABM, or integrated regional marketing.
• Native or fluent German, with strong professional English communication skills.
• Demonstrated experience building campaigns for the German or DACH market that contribute to qualified opportunities, pipeline, and revenue.
• Experience with LinkedIn Ads and Google Ads, including audience targeting, campaign optimization, and performance analysis.
• Practical experience with webinars, virtual events, trade shows, executive events, content syndication, and integrated event follow-up.
• Experience with CRM and marketing automation platforms such as Salesforce, HubSpot or similar.
• Familiarity with intent and ABM platforms such as 6sense, Demandbase, G2, or similar.
• Strong analytical, project management, stakeholder communication, and cross-functional collaboration skills.
• Comfortable balancing strategy with hands-on execution in a fast-moving international B2B environment.

Responsibilities

• Translate DACH business priorities into quarterly and always-on campaign plans.
• Manage campaigns from audience definition and channel mix through launch, optimization, nurture, sales follow-up, and reporting.
• Build scalable nurture and re-engagement programs that support progression through the enterprise buying journey.
• Adapt messaging and campaign experiences for German-speaking audiences while maintaining alignment with the broader EMEA strategy.
• Partner with Product Marketing, Content, Sales, and regional stakeholders to activate priority themes and use cases.
• Plan and execute integrated demand generation campaigns across digital channels, email, content, webinars, executive roundtables, events, and sales activation programs.
• Plan and support webinars, executive roundtables, virtual events, and selected in-person events across EMEA, with a primary focus on the DACH market.
• Coordinate event promotion, target account outreach, registration, lead capture, and post-event nurture activities.
• Work closely with Sales to identify priority attendees and accounts and create coordinated pre-event and follow-up plays.

Skills

German (native)

English (professional)

Campaign Management

ABM / Account-Based Marketing

B2B Marketing

Education

Bachelor’s degree in Marketing or Business

Tools

Salesforce

HubSpot

6sense

Demandbase

G2

LinkedIn Ads

Google Ads

Job description

We are looking for a German-speaking Demand Generation & ABM Manager to drive pipeline growth and account engagement across EMEA, with a primary focus on the DACH market. This role combines demand generation, accoun-based marketing, digital marketing, and event-driven engagement programs. The ideal candidate can translate market and sales priorities into integrated campaigns and demonstrate a measurable impact on opportunities, pipeline, and revenue.

What You Will Own

• Support demand generation programs across EMEA, with a primary focus on the DACH market.


• Build and execute 1:many and 1:few ABM programs in partnership with Sales.


• Plan and execute integrated demand generation campaigns across digital channels, email, content, webinars, executive roundtables, events, and sales activation programs.


• Optimize campaign performance, messaging, audience targeting, and conversion paths for the DACH market.

Key Responsibilities

Demand Generation & Regional Campaign Management

• Translate DACH business priorities into quarterly and always-on campaign plans.


• Manage campaigns from audience definition and channel mix through launch, optimization, nurture, sales follow-up, and reporting.


• Build scalable nurture and re-engagement programs that support progression through the enterprise buying journey.


• Adapt messaging and campaign experiences for German-speaking audiences while maintaining alignment with the broader EMEA strategy.


• Partner with Product Marketing, Content, Sales, and regional stakeholders to activate priority themes and use cases.

Account-Based Marketing

• Partner with Sales to define target account lists, account tiers, buying groups, engagement plays, and success criteria.


• Execute coordinated ABM programs across advertising, content, webinars, roundtables, email, and sales outreach.


• Monitor account engagement and intent signals and recommend actions to accelerate account progression.


• Support the development of personalized programs for strategic German and DACH accounts.

Digital Channels & Conversion

• Collaborate with the Digital Marketing Manager on LinkedIn Ads, Google Ads, retargeting, and other digital demand generation initiatives.


• Support campaign targeting, webinar promotion, content syndication, and conversion optimization.

Events & Regional Programs

• Plan and support webinars, executive roundtables, virtual events, and selected in-person events across EMEA, with a primary focus on the DACH market.


• Coordinate event promotion, target account outreach, registration, lead capture, and post-event nurture activities.


• Work closely with Sales to identify priority attendees and accounts and create coordinated pre-event and follow-up plays.

Experience & Qualifications

• Bachelor’s degree in Marketing, Business or a related field


• 4-6 years of experience in B2B demand generation, growth marketing, digital marketing, ABM, or integrated regional marketing.


• Native or fluent German, with strong professional English communication skills.


• Demonstrated experience building campaigns for the German or DACH market that contribute to qualified opportunities, pipeline, and revenue.


• Experience with LinkedIn Ads and Google Ads, including audience targeting, campaign optimization, and performance analysis.


• Practical experience with webinars, virtual events, trade shows, executive events, content syndication, and integrated event follow-up.


• Experience with CRM and marketing automation platforms such as Salesforce, HubSpot or similar.


• Familiarity with intent and ABM platforms such as 6sense, Demandbase, G2, or similar.


• Strong analytical, project management, stakeholder communication, and cross-functional collaboration skills.


• Comfortable balancing strategy with hands-on execution in a fast-moving international B2B environment.

Nice to Have

• Experience in B2B SaaS, fintech, treasury, payments, finance technology, or enterprise software.


• Knowledge of SEO, conversion-rate optimization, attribution, and revenue analytics.


• Experience using AI-powered marketing tools and workflow automation.


• Experience working with agencies, event partners, media partners, or content syndication vendors across the DACH region.