Field Marketing Manager, Public Sector

Jobs Paloaltonetworks; Deutschland; On-site; GBP 70,000 - 110,000; Full time

Job summary

Palo Alto Networks is seeking an experienced Marketing Manager for the Public Sector in Germany. You will shape and execute data-driven plans, partnering with Sales Leadership to drive growth across strategic market segments. Deep German Public Sector knowledge is essential for success.

You will own integrated marketing programs, build cross-functional relationships, and lead executive engagement initiatives to strengthen customer relationships and pipeline opportunities.

Qualifications

• 8+ years of experience in B2B marketing and program management.
• Deep knowledge of the German Public Sector.
• Ability to translate broader strategies into market-specific plans.
• Strong stakeholder management with senior leaders.

Responsibilities

• Own and optimize the integrated marketing plan for Germany's Public Sector.
• Develop trusted relationships with Sales Leadership and cross-functional teams.
• Lead programs across key accounts and segments including ABM and events.
• Shape executive engagement initiatives (CxO programs, roundtables).
• Drive pipeline creation and measure marketing performance.
• Align Sales, Marketing and stakeholders on priorities and investments.

Skills

B2B marketing

Public Sector knowledge

Strategy development

Stakeholder management

Data-driven marketing

ABM & demand gen

Job description

Our Mission

At Palo Alto Networks®, we’re united by a shared mission—to protect our digital way of life. We thrive at the intersection of innovation and impact, solving real-world problems with cutting-edge technology and bold thinking. Here, everyone has a voice, and every idea counts. If you’re ready to do the most meaningful work of your career alongside people who are just as passionate as you are, you’re in the right place.

Who We Are

In order to be the cybersecurity partner of choice, we must trailblaze the path and shape the future of our industry. This is something our employees work at each day and is defined by our values: Disruption, Collaboration, Execution, Integrity, and Inclusion. We weave AI into the fabric of everything we do and use it to augment the impact every individual can have. If you are passionate about solving real-world problems and ideating beside the best and the brightest, we invite you to join us!

We believe collaboration thrives in person. That’s why most of our teams work from the office full time, with flexibility when it’s needed. This model supports real-time problem-solving, stronger relationships, and the kind of precision that drives great outcomes.

Job Summary

Your Career

We’re looking for a results-oriented, performance-driven Marketing Manager to shape, develop, and execute the marketing plan for the Public Sector in Germany. Reporting to the Director Marketing EMEA Central, you will partner closely with Sales Leadership to build data-driven plans that support Platformization, regional sales priorities, and sustainable growth across these strategic market segments.

The successful candidate will combine strategic thinking with strong execution, with a proven ability to operate independently, influence senior stakeholders, and translate market, customer, and pipeline insights into measurable marketing outcomes. Deep knowledge and understanding of the German Public Sector will be critical to success.

Your Impact

• Own, develop, execute, measure, and continuously optimize the integrated marketing plan for Germany’s Public Sector, translating EMEA marketing strategy and business priorities into market-specific programs that drive pipeline and growth.
• Become the go‑to marketing expert for Public Sector in Germany, building trusted relationships with Sales Leadership and key cross‑functional stakeholders and providing market, customer, and pipeline insights to help shape GTM priorities and marketing investment decisions.
• Build trusted relationships with Public Sector customers, key stakeholders, and thought‑leadership organizations, leveraging market and customer insights to identify growth opportunities, shape marketing priorities, and strengthen our position in the German Public Sector market.
• Define and lead integrated marketing programs across strategic accounts and target segments, leveraging the full marketing mix including account‑based marketing (ABM), demand generation, digital engagement, events, executive programs, and thought leadership.
• Shape and deliver executive engagement initiatives, including CxO programs, executive roundtables, and strategic experiences that strengthen customer relationships and support business‑critical opportunities.
• Drive pipeline creation and acceleration across the Public Sector, using a deep understanding of the business, account landscape, customer needs, and market dynamics to prioritize marketing activities and investments.
• Own the measurement and optimization of marketing performance, using data, attribution, account insights, and pipeline intelligence to establish success metrics, evaluate impact, optimize investments, and provide recommendations to Sales and Marketing Leadership.
• Drive cross‑functional alignment across Sales, Marketing, and key stakeholders, effectively communicating marketing priorities, performance, and recommendations to build alignment and drive business outcomes.

Qualifications

Your Experience

• 8+ years of experience in B2B marketing and/or program management, ideally within cybersecurity, enterprise technology, or another fast‑paced environment, with strong field and demand generation marketing experience.
• Deep knowledge and understanding of the German Public Sector, including market dynamics, customer priorities, and the strategic account environment.
• Proven ability to translate broader business and marketing strategies into market‑specific marketing plans and programs that deliver measurable business outcomes.
• Strong influencer and collaborator, with demonstrated experience building trusted relationships with senior sales and business stakeholders and the confidence to provide strategic, data‑driven recommendations.
• Strong experience developing integrated marketing programs across strategic accounts and target segments, including account‑based marketing (ABM), demand generation, digital, events, thought leadership, and C‑level executive programs.
• Ability to operate independently in a matrixed environment, navigate ambiguity and complex business challenges, prioritize competing needs, and mobilize cross‑functional teams without direct authority.
• Strong analytical and data‑driven approach, with the ability to use market, customer, account, and pipeline insights to measure performance, optimize investments, and inform marketing decisions.
• Excellent project management, communication, and stakeholder management skills, with the confidence and credibility to engage effectively with senior leaders, customers, and industry organizations.
• Fluency in German, both written and spoken, is essential, along with strong English communication skills.

Our Commitment

We’re trailblazers that dream big, take risks, and challenge cybersecurity’s status quo. It’s simple: we can’t accomplish our mission without diverse teams innovating, together.

We are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or accommodation due to a disability or special need, please contact us at [e-mail].

Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics.

All your information will be kept confidential according to EEO guidelines.

Is role eligible for Immigration Sponsorship? No. Please note that we will not sponsor applicants for work visas for this position.