Retail Excellence Trainer (DE)

Xiaomi Deutschland; München; On-site; EUR 65,000 - 85,000; Full time

Job summary

Xiaomi Deutschland seeks an experienced Retail Excellence Trainer to empower Germany's customer-facing teams and partner networks with product knowledge, sales skills and customer experience excellence.

Based in the European Retail Excellence & Capability organisation, the role combines training delivery with field coaching, certification and ongoing capability development across Europe, including travel for launches and major initiatives.

Qualifications

• Strong facilitation and coaching skills.
• Excellent presentation and communication abilities.
• Ability to translate product knowledge into frontline learning.
• Excellent professional German and English are mandatory.

Responsibilities

• Deliver engaging product, sales, customer experience and retail-process training to Xiaomi frontline teams and partner networks.
• Act as primary Retail Capability training contact for Germany and deploy European learning programmes locally.
• Deliver classroom, virtual, in-store and practical vehicle training.
• Support launches, store openings, system deployments and major commercial initiatives.
• Gather feedback and provide actionable insights to the European Retail Capability team.
• Travel extensively throughout Germany and regularly across Europe when required.

Skills

Coaching

Facilitation

Presentation skills

German fluency

English fluency

Job description

The Retail Excellence Trainer (DE) is responsible for ensuring that Xiaomi customer-facing teams and partner networks in Germany have the product knowledge, sales capabilities and confidence required to deliver exceptional customer experiences and commercial performance.

Based within the European Retail Excellence & Capability organisation, this role has primary responsibility for Germany while also supporting training deployment across other European markets when required. The role combines high-quality training delivery with field coaching, certification, frontline insight and continuous capability development.

• Deliver engaging and effective product, sales, customer experience and retail-process training to Xiaomi frontline teams and partner networks.
• Act as the primary Retail Capability training contact for Germany, ensuring European learning programmes are effectively deployed and understood in the local market.
• Deliver classroom, virtual, in-store and practical vehicle training using the appropriate format for each learning requirement.
• Support new vehicle launches, store openings, system deployments and major commercial or customer-experience initiatives.
• Develop deep expertise in Xiaomi vehicles, technologies, ecosystem, competitors and customer propositions, and translate this knowledge into compelling frontline learning.
• Deliver practical sales training and coaching covering customer engagement, needs discovery, product presentation, vehicle and ecosystem demonstration, test drives, objection handling, configuration, decision support and closing.
• Support frontline onboarding, assessments and certification, ensuring required competence levels are achieved ahead of operational deployment.
• Provide targeted coaching and refresher interventions where capability or performance gaps are identified.
• Gather structured feedback from trainees, stores, partners and field observations, and provide actionable insights to the European Retail Capability team.
• Support the localisation of European learning programmes where market requirements differ, while maintaining European consistency.
• Support training activities in other European markets where required, particularly during launches or periods of increased capability demand.
• Participate in Train-the-Trainer programmes and support future trainers as the European network expands.
• Maintain accurate training participation, assessment, certification and effectiveness records, and contribute to European reporting.
• Work closely with Retail Experience & Standards, Partner Operations, Sales Operations and Product teams to ensure training remains connected to operational reality.
• Strong experience delivering automotive sales, product or customer-experience training, ideally within an OEM, importer or dealer-network environment.
• Previous frontline automotive sales experience is highly desirable, and the ability to build credibility quickly with Sales Advisors and retail teams is essential.
• Strong knowledge of and genuine enthusiasm for cars, automotive technology and the European automotive market.
• Excellent facilitation, communication, presentation and coaching skills across classroom, virtual and practical learning environments.
• Strong understanding of automotive sales processes and the ability to connect product knowledge with customer needs and commercial outcomes.
• Ability to explain complex vehicle technologies in clear, simple and commercially relevant customer language.
• Comfortable using digital learning platforms, presentation tools and modern training technologies.
• Excellent professional German and English are mandatory. Other European languages are desirable.
• Strong stakeholder-management skills and confidence working with European HQ, market teams and external retail partners.
• Willingness to travel extensively throughout Germany and regularly across Europe when required.