Product marketing manager for digital businesses

ablefy; Berlin; On-site; EUR 90,000 - 120,000; Full time

Benefits offered by this job

30 vacation days

Competitive salary

Training budget €1,500/year

BVG ticket

Pension with company match 30%

Equity & Inclusion culture

Job summary

ablefy ищет специалиста по маркетингу продукта и выходу на рынок (GTM), чтобы сформировать сообщение и позиционирование платформы, помогающей предпринимателям продавать и расти.

Вам предстоит тесное взаимодействие с командами Product, Marketing и Sales: создание контента, демо-материалов, образовательного контента и стратегий запуска. Требуется 5+ лет опыта в SaaS/финтех и высокий уровень владения немецким и английским.

Qualifications

• 5+ лет в SaaS/финтех/commerce с опытом в позиционировании и go-to-market.
• Отличное владение немецким и английским; адаптация месседжей под рынки.
• Умение писать убедительный копирайт и доносить ценность продукта.
• Опыт работы с Product, Design, Engineering, Marketing, Sales и Customer Success.

Responsibilities

• Определять позиционирование продукта и сторителлинг на платформе.
• Вести стратегию выхода на рынок: аудитории, ценностное предложение, приоритеты запуска.
• Создавать контент, демо-материалы и образовательные материалы.
• Сотрудничать с Marketing и Sales по дистрибуции и поддержке запуска.
• Использовать данные о клиентах и рынке для улучшения месседжей и онбординга.

Skills

Positioning & GTM

Bilingual German/English

Persuasive copywriting

Cross-functional leadership

Tools

AI tools

Job description

Описание:

Since 2015, ablefy has been on a mission to turn expertise and passion into thriving businesses. Today, more than 100,000 entrepreneurs and companies use our platform to sell and grow, and together they’ve generated over €2 billion in revenue through ablefy. We bring selling, payments, subscriptions and all the operations behind them into one place. That gives coaches, consultants, creators and growing companies the infrastructure to build and scale digital businesses across borders, without the usual complexity. We handle the hard parts so our customers can focus on what they do best.

Задачи:

Get close to the people building businesses on ablefy. Understand their ambitions, revenue models, frustrations and buying decisions. Bring customer, market and competitive insights into product discovery, positioning and prioritisation. Own product positioning, messaging and storytelling across the platform. Translate complex capabilities into clear reasons to choose and use ablefy, and bring those stories to life through compelling content, product demonstrations, educational experiences and creative assets. Move quickly from idea to execution, testing and improving what works. Lead go-to-market strategy for launches and improvements: audience, value proposition, launch priorities, readiness and enablement. Work with Marketing and customer-facing teams on distribution and execution. Shape product education, onboarding and lifecycle messaging that helps prospective customers convert, new customers reach first revenue faster, and existing customers discover capabilities that advance their businesses. Use product, customer and commercial data to spot friction and opportunities. Equip Sales and Customer Success with persuasive stories and practical materials; contribute to packaging and pricing discussions.

Требования:

You are genuinely excited by entrepreneurs, commerce and the products that help businesses succeed. You are curious enough to learn the customer’s business, not just the feature list. 5+ years of relevant experience in SaaS, fintech, commerce or platform businesses, with demonstrated ownership of positioning and go-to-market work. You can explain complicated products simply, write persuasive customer-facing copy, and adapt your message to different audiences and countries. You connect messaging and product experience to acquisition, activation, adoption and expansion. You are confident working with customer research and product data. You influence Product, Design, Engineering, Marketing, Sales and Customer Success without relying on reporting lines. Excellent written and spoken German and English; an international mindset and sensitivity to different markets. You combine strategic thinking with hands‑on execution. AI and creative tools are a natural part of how you research, write, design, prototype and produce high-quality work quickly. You turn ideas into tangible results without unnecessary dependencies. Будет плюсом: You have worked with subscription or transaction-based revenue models, self-serve products, digital commerce, online education or international product launches

Условия:

You will have the opportunity to shape how a platform used by more than 100,000 businesses is understood, chosen and used. Your work will be visible in the product, in the market and in the businesses our customers build.

• Paid Time Off - 30 vacation days.


• A competitive salary.


• A personal Training & Development budget of € 1,500 per year.


• Responsibility and trust from day 1.


• Individual coaching and further training to support you in your development.


• A free BVG ticket.


• Employee discounts at numerous companies (e.g. at the gym or in online stores).


• Pension program with company match up to 30% of employee contributions.


• A Culture of equity and Inclusion where you are appreciated for the person you are.