Product manager

LIQID; Berlin; Hybrid; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Flat hierarchies

Flexible work model

Remote work options

28 days vacation + 2 days off

Job summary

LIQID in Berlin seeks a Senior Product Manager – Digital Clients to own the complete growth loop from lead signup to first investment and beyond. You will drive the segment's North Star, define KPI trees, and design journeys that convert leads into funded clients while aligning product, design, engineering, marketing and sales.

You will lead a cross-functional team in a hybrid setup, balancing digital-first growth with human touches where appropriate, and use data-driven decisions to scale

Qualifications

• 7+ years in product management or growth for digital consumer products.
• Hands-on with funnel, cohort and LTV analysis.
• Define metrics before you build; know significant results.
• Experience with product analytics and CRM data.
• Fluent in German and English; cross-functional alignment.

Responsibilities

• Own the digital client lifecycle from lead signup to first investment.
• Define segment North Star and KPI tree across conversion and expansion.
• Design and optimize journeys from lead to funded clients.
• Shape the first-product strategy and entry offers for personas.
• Lead cross-functional team (Engineering, Design, Product Ops) and collaborate with Marketing and Sales.

Skills

Product Management

Growth analytics

Funnel analysis

Cohort analysis

LTV analysis

CRM data

German-English fluency

Job description

Описание:

As Senior Product Manager – Digital Clients (f/m/d) you own the complete growth loop for LIQID's digitally-led clients: from a newly created lead to the first investment, and from there to the next top-up, the second portfolio and the next product. Acquisition and expansion sit in one team with one mandate, so you build a single growth system instead of handing clients over at the funnel's end. LIQID is hybrid by design: for this segment the experience is digital-first, and you decide precisely where a human touch from our advisors accelerates conversion or growth – and where it doesn't.

Задачи:

Own the digital client lifecycle from Lead Signup Checkout First Investment Activation Expansion. You define the segment's North Star and KPI tree across conversion and expansion – lead-to-funded conversion, time to fund, time to first top-up, multi-product rate, share of wallet – and you are accountable for net new money from the segment, not for a single funnel stage. Design and optimize the journeys that turn leads into funded clients – lead nurturing, signup, onboarding and checkout – together with Product Design, Marketing and Sales. You shape the first-product strategy – which entry offer converts which persona – and make sure the brand promise and premium positioning carry through every step that builds trust and drives conversion. Turn first-time investors into multi-product clients: top-ups and savings plans, second portfolios, additional account types and access to new asset classes such as private markets. You find natural product sequences through path and cohort analysis, build the in-product moments and lifecycle campaigns that convert them, and prove impact with causal measurement rather than correlation stories. Define when a human touch turns a hesitant prospect into a client or a single-product client into a long-term relationship – callback offers at checkout drop-off, advisor triggers at wealth thresholds, and a clean handover to our Private Wealth team as clients grow. Every human touchpoint is designed, triggered and measured, not left to chance. Act as Product Manager and Product Owner for a cross-functional team of Engineering, Design and Product Ops, working closely with Marketing and Sales. You build on shared onboarding and banking infrastructure owned by our platform teams, prioritize transparently by impact and effort – which also means saying no – and grow into the thought leader for digital wealth growth at LIQID.

Требования:

7+ years in Product Management or Growth for digital consumer products, with ownership of both conversion and monetization or expansion outcomes. Hands-on with funnel, cohort and LTV analysis. You define metrics before you build, establish baselines, can query data yourself, and know the difference between a significant result and a lucky one. Experience working with product analytics and CRM data. You are comfortable discussing architecture and API trade-offs with engineers and use AI tooling to prototype, analyze and ship faster. Genuine interest in investing and capital markets, and an understanding that converting someone to invest a significant share of their wealth is a trust decision, not an impulse purchase. Fluent in German and English, able to align Product, Design, Engineering, Marketing and Sales around one growth agenda and to represent your roadmap credibly toward leadership. Comfortable in fast-paced, high-ownership scale-up environments. You want to own outcomes, not backlogs, and you are excited to build the growth engine of a digital-first wealth manager in an AI-native product organization. Будет плюсом: FinTech, WealthTech, banking or subscription businesses are a strong plus

Условия:

• Flat hierarchies and cultural openness make you an integral part of our diverse team of international talents from day one.
• We don’t complicate your life.
• You’ll find the right balance with flexible work models, working hours, and remote work options.
• 28 days of vacation and two additional days off on December 24 and 31 ensure you have ample time to unwind.
• You’ll help shape the future of digital wealth management with us in an innovative, multi-award-winning company on a growth trajectory, with high market relevance and plenty of space for your ideas.
• We support your personal and professional growth with an annual development budget up to €1,500.
• Additionally, at the start of your tenure at LIQID, you’ll receive high-quality equipment, including a MacBook, headphones, and a display.
• As a LIQIDian, you'll enjoy attractive terms for our investment strategies, a monthly lunch allowance, and exclusive discounts with various providers.
• Regional organic products keep you fit in the office, and our health initiatives or Health Assistance Program go far beyond that.