Product Marketing Manager

Jobtailor; Deutschland; Remote; EUR 70.000 - 100.000; Vollzeit

Zusammenfassung

Jobtailor is seeking a seasoned Partner Marketing Lead to own the partner marketing engine from strategy to execution, translating complex product details into clear narratives for partners and merchants. You will collaborate with product and commercial teams, synthesize market feedback, run targeted research, and monitor marketing effectiveness to drive growth in a two-sided marketplace.

The role demands 3–5 years of B2B SaaS marketing, strong project management, and the ability to turn data

Qualifikationen

• 3-5 years of B2B SaaS marketing or product marketing experience, with a track record of launching and growing successful B2B products.
• Comfort turning technical product detail into messaging a non-technical buyer or partner wants to read.
• Ability to conduct targeted competitive and buyer research and turn it into specific recommendations.
• Strong project management skills, with the ability to manage multiple initiatives and meet deadlines in a fast-paced environment.
• Experiment-minded, taking full ownership of outcomes and driving work with minimal oversight.

Aufgaben

• Own the Partner marketing engine and drive go-to-market launches from strategy to execution.
• Collaborate closely with the broader marketing team.
• Work with Partner PMs and Commercial Teams to define target audiences.
• Craft clear, compelling messaging and positioning that differentiates Primer's Partner capabilities.
• Translate technical products into messaging for partners and merchants.
• Synthesize partner and merchant feedback, sales signals, and market research into strategic recommendations.
• Monitor and report on product marketing effectiveness.
• Use data to optimise strategies and achieve business goals.
• Report to the Product Marketing Lead.
• Work directly with product leads, marketing leads, and senior stakeholders.

Kenntnisse

B2B SaaS marketing

Product marketing strategy

Project management

Data-driven optimization

Messaging development

Go-to-Market strategy

Competitive research

Market research

Data analysis

Feedback synthesis

Sales signals interpretation

Technical product translation

Two-sided marketplace

Jobbeschreibung

• Own the Partner marketing engine and drive go-to-market launches from strategy to execution
• Collaborate closely with the broader marketing team
• Work with Partner PMs and Commercial Teams to define target audiences
• Craft clear, compelling messaging and positioning that differentiates Primer's Partner capabilities
• Translate technical products into messaging for partners and merchants
• Synthesise partner and merchant feedback, sales signals, and market research into strategic recommendations
• Monitor and report on product marketing effectiveness
• Use data to optimise strategies and achieve business goals
• Report to the Product Marketing Lead
• Work directly with product leads, marketing leads, and senior stakeholders

Requirements

• 3-5 years of B2B SaaS marketing or product marketing experience, with a track record of launching and growing successful B2B products
• Comfort turning technical product detail into messaging a non-technical buyer or partner wants to read
• Ability to conduct targeted competitive and buyer research and turn it into specific recommendations
• Strong project management skills, with the ability to manage multiple initiatives and meet deadlines in a fast-paced environment
• Experiment-minded, taking full ownership of outcomes and driving work with minimal oversight
• Background in payments, fintech, or infrastructure products, or willingness to build that domain knowledge quickly (nice-to-have)
• Creative judgment and ability to brief teams and agencies authoritatively (nice-to-have)
• Experience marketing in a two-sided marketplace (nice-to-have)
• Must have unrestricted working rights or appropriate authorization in the country of residence
• Currently hiring in the UK, South Africa, Romania, Portugal, Poland, Ireland, or Hungary

Core Competencies

Demonstrates expertise in B2B SaaS marketing and product marketing, with a strong focus on go-to-market strategies, messaging development, and data-driven decision-making. Capable of translating technical product details into compelling narratives for diverse audiences while managing multiple projects effectively.

Highest-signal resume keywords

• B2B SaaS Marketing Experience
• Product Marketing Strategy
• Project Management Skills
• Data-Driven Optimization
• Messaging Development

Hard Skills

• Go-To-Market Strategy
• Competitive Research
• Market Research
• Product Launch
• Messaging and Positioning
• Data Analysis
• Feedback Synthesis
• Sales Signals Interpretation
• B2B Product Growth
• Technical Product Translation

Soft Skills

• Creative Judgment
• Ownership
• Collaboration
• Communication
• Adaptability

Industry Keywords

• Payments
• Fintech
• Infrastructure Products
• Two-Sided Marketplace
• B2B Marketing