Principal Product Marketing Manager – Strategy & Positioning

Jobtailor; Deutschland; Remote; EUR 90.000 - 140.000; Vollzeit

Zusammenfassung

Picus is seeking an experienced Senior Product Marketing professional to partner with the CTO and leadership to evolve company, portfolio, and product positioning in the cybersecurity space.

The role involves translating research and product work into clear narratives, developing messaging frameworks, and equipping Sales with battle cards and launch narratives. Expect leadership in thought leadership and collaboration across Marketing, Product, and Sales.

Qualifikationen

• 5+ years of product marketing (or equivalent) experience in B2B enterprise software, including meaningful experience in cybersecurity.
• Proven track record of defining and evolving company, portfolio, and product positioning in fast-changing markets.
• Strong understanding of cybersecurity buyers, market categories, analyst perspectives, and competitive dynamics.
• Experience translating research and product work into language and narratives for customers, analysts, and field teams.

Aufgaben

• Partner closely with the CTO and cross-functional leaders to evolve Picus’ company, portfolio, and product positioning.
• Monitor cybersecurity market, analysts, customer priorities, and competitor narratives.
• Identify market shifts, differentiation opportunities, and strategic white space.
• Develop messaging frameworks, value propositions, category narratives, and proof points.
• Translate complex product innovation into evidence-backed stories for customers, prospects, analysts, partners, and industry influencers.
• Lead quarterly refresh of Picus’ corporate and portfolio narrative.
• Create executive presentations for customers, field, analysts, partners, and events.
• Shape Picus’ thought-leadership agenda.
• Equip Sales with messaging playbooks, presentations, and competitive guidance.
• Validate messaging through feedback from customers, prospects, analysts, and field teams.
• Translate research into language and mental models for evaluating new approaches.
• Own deliverables end to end from research to first draft and refined narratives.
• Refresh messaging and executive presentations quarterly.

Kenntnisse

Product marketing

Cybersecurity knowledge

Executive presentations

Storytelling

Market analysis

Research synthesis

Communication skills

Collaboration

High-ownership

Jobbeschreibung

• Partner closely with the CTO and cross-functional leaders to evolve Picus’ company, portfolio, and product positioning
• Monitor the cybersecurity market, Gartner and other key analysts, customer priorities, emerging categories, and competitor narratives
• Identify market shifts, differentiation opportunities, and strategic white space
• Develop messaging frameworks, value propositions, category narratives, and proof points
• Translate complex product innovation and Picus Labs research into evidence-backed stories for customers, prospects, analysts, partners, and industry influencers
• Lead the quarterly refresh of Picus’ corporate and portfolio narrative
• Create executive-level presentations for customers, the field, analysts, and major industry events
• Shape Picus’ thought-leadership agenda
• Collaborate with internal experts on points of view, research reports, whitepapers, and executive or event narratives
• Equip Sales and go-to-market teams with messaging playbooks, presentations, competitive guidance, and launch narratives
• Validate and refine messaging through feedback from customers, prospects, analysts, and field teams
• Translate research and product work into language and mental models that help organizations evaluate and adopt new approaches
• Own deliverables end to end, from research and first draft through refined narratives used by the field
• Refresh messaging, narratives, and executive-level presentations quarterly

Requirements

• 5+ years of product marketing (or equivalent) experience in B2B enterprise software, including meaningful experience in cybersecurity
• Proven track record of defining and evolving company, portfolio, and product positioning in fast-changing markets
• Strong understanding of cybersecurity buyers, market categories, analyst perspectives, and competitive dynamics
• Experience in exposure management or security validation is a strong advantage
• Ability to synthesize customer insight, competitive intelligence, analyst research, and technical innovation into original points of view and actionable strategic recommendations
• Exceptional written and verbal communication skills in English
• Ability to simplify complex technical concepts without losing credibility or substance
• Excellent storytelling and presentation skills
• Experience developing executive-level narratives and presentations for customers, analysts, sales teams, and industry events
• Strong executive presence
• Ability to collaborate with and constructively challenge leaders across Product, Research, Sales, and Marketing
• Hands-on, high-ownership working style
• Ability to work independently from research and strategy to a strong first draft and iterate quickly based on feedback
• Candidates are required to complete reference and identity checks upon conditional offer, in line with local labor laws and company policy

Core Competencies

Demonstrates expertise in product marketing within B2B enterprise software, particularly in cybersecurity, with a strong ability to develop compelling narratives and messaging frameworks that resonate with diverse stakeholders. Proven skills in synthesizing market insights and technical innovation into actionable strategies and presentations.

Highest-signal resume keywords

• Product Marketing Experience
• Cybersecurity Knowledge
• Executive-Level Presentation Development
• Storytelling Skills
• Market Analysis

Hard Skills

• Product Positioning
• Messaging Frameworks
• Value Propositions
• Competitive Intelligence
• Research Synthesis
• Technical Concept Simplification
• Narrative Development
• Exposure Management
• Security Validation
• Analyst Research

Soft Skills

• Exceptional Communication Skills
• Collaboration
• High-Ownership Working Style
• Constructive Challenge
• Executive Presence

Industry Keywords

• B2B Enterprise Software
• Cybersecurity Market
• Thought Leadership
• Customer Insights
• Analyst Perspectives
• Competitive Dynamics
• Market Categories
• Strategic Recommendations
• Sales Enablement
• Industry Events