GTM Strategist – New Verticals

Jobtailor; Deutschland; Remote; EUR 90.000 - 120.000; Vollzeit

Zusammenfassung

Jobtailor is seeking a proactive product marketing professional to shape GTM strategy for B2B technology offerings in Germany.

You will turn customer insights into actionable messaging, build training and playbooks for sales teams, and partner with product and marketing to refine go-to-market approaches across early-stage products. This role emphasizes customer engagement and data-driven decision making.

Qualifikationen

• 3+ years of experience in B2B technology across GTM strategy, product marketing, sales enablement, solutions consulting, early-stage operations, founding, or a similar customer-facing role.
• Experience thriving in 0→1 environments without an existing playbook.
• Ability to learn from customers and markets, identify patterns, and turn ambiguous feedback into hypotheses and next steps.
• Ability to help reps navigate customer and prospect conversations about undefined products, use cases, and solutions.
• Ability to build practical playbooks from successful experiments, recurring questions, and objections.
• Systems-thinking mindset to make successful learnings repeatable.
• Ability to take direction and drive work forward with minimal oversight.
• Founder experience or experience as one of the first GTM hires at an early-stage company.
• Experience working with marketing technology or selling to Marketing.
• Understanding of SEO and its evolution into AEO in AI search.
• Strong understanding of the marketing funnel, from demand creation through conversion, pipeline, and closed-won revenue.

Aufgaben

• Turn new product ideas into clear hypotheses for customer testing.
• Partner with sales representatives to test positioning, messaging, packaging, and pricing.
• Join early customer conversations and sales calls to validate demand and identify resonant messaging.
• Identify patterns from customer conversations and share actionable feedback with Product.
• Convert successful experiments into repeatable sales motions and guidance for the broader team.
• Partner with Product and the GM of New Verticals to refine products and go-to-market approaches.
• Clarify customer problems, shape conversations, and test offering positioning.
• Build training, talk tracks, playbooks, and processes for selling new products.
• Become a subject-matter expert on new products and help reps explain and position them effectively.

Kenntnisse

Customer Testing

Hypothesis Development

Sales Positioning

Messaging Strategy

Playbook Creation

SEO Understanding

AEO Knowledge

Systems Thinking

Data Analysis

Demand Generation

Jobbeschreibung

• Turn new product ideas into clear hypotheses for customer testing
• Partner with sales representatives to test positioning, messaging, packaging, and pricing
• Join early customer conversations and sales calls to validate demand and identify resonant messaging
• Identify patterns from customer conversations and share actionable feedback with Product
• Convert successful experiments into repeatable sales motions and guidance for the broader team
• Partner with Product and the GM of New Verticals to refine products and go-to-market approaches
• Clarify customer problems, shape conversations, and test offering positioning
• Build training, talk tracks, playbooks, and processes for selling new products
• Become a subject-matter expert on new products and help reps explain and position them effectively

Requirements

• 3+ years of experience in B2B technology across GTM strategy, product marketing, sales enablement, solutions consulting, early-stage operations, founding, or a similar customer-facing role
• Experience thriving in 0→1 environments without an existing playbook
• Ability to learn from customers and markets, identify patterns, and turn ambiguous feedback into hypotheses and next steps
• Ability to help reps navigate customer and prospect conversations about undefined products, use cases, and solutions
• Ability to build practical playbooks from successful experiments, recurring questions, and objections
• Systems-thinking mindset to make successful learnings repeatable
• Ability to take direction and drive work forward with minimal oversight
• Founder experience or experience as one of the first GTM hires at an early-stage company
• Experience working with marketing technology or selling to Marketing
• Understanding of SEO and its evolution into AEO in AI search
• Strong understanding of the marketing funnel, from demand creation through conversion, pipeline, and closed-won revenue

Core Competencies

Demonstrates expertise in B2B technology and go-to-market strategy, with a strong focus on product marketing, sales enablement, and customer engagement. Capable of transforming customer insights into actionable strategies and building effective training materials for sales teams.

Highest-signal resume keywords

• B2B Technology Experience
• Go-To-Market Strategy
• Sales Enablement
• Product Marketing
• Marketing Technology

ATS Optimization Keywords

Hard Skills

• Customer Testing
• Hypothesis Development
• Sales Positioning
• Messaging Strategy
• Playbook Creation
• SEO Understanding
• AEO Knowledge
• Systems Thinking
• Data Analysis
• Demand Generation

Soft Skills

• Collaboration
• Communication
• Adaptability
• Problem Solving
• Customer Engagement

Industry Keywords

• Early-Stage Operations
• Founding Experience
• Customer-Facing Role
• Marketing Funnel
• Sales Processes