Performance Creative Strategist

Clera Labs, Inc.; Berlin; Hybrid; EUR 45,000 - 65,000; Full time

Job summary

Clera Labs, Inc. is seeking a Performance Creative Strategist to develop data-informed ads and landing pages for B2B client campaigns. You will shape creative direction from messaging through finished designs, using performance metrics to improve CTR, CPL and conversions.

This role requires hands-on Figma work and the ability to own client work end-to-end. Hybrid in Berlin with three days in the office. Annual salary €45,000–€65,000; visa sponsorship is not available.

Qualifications

• Portfolio of digitally created ads and landing pages.
• Experience with performance creatives in Figma.
• Ability to translate B2B positioning into ads/landing pages.
• Native German and ability to own client work independently.
• Agency experience or skills in motion design, video editing, AI tools beneficial.

Responsibilities

• Develop creative strategies and design ads and landing pages using performance metrics.
• Translate B2B positioning, offers, and audience insights into compelling visual designs in Figma.
• Collaborate with clients and colleagues in strategy discussions to refine creative direction.
• Plan creative tests, develop hypotheses and variants, and assess campaign performance.
• Manage multiple client projects, delivering high-quality work independently and at pace.
• Use performance feedback to iterate on creative and improve its effectiveness.

Skills

Portfolio work

Figma design

German native

Client collaboration

Ad design experience

Tools

Figma

Meta Ads

LinkedIn Ads

Webflow

AI tools

Job description

About the Role

Join a B2B performance marketing agency as a Performance Creative Strategist, creating data-informed ads and landing pages for client campaigns. You will shape creative direction from the initial messaging through finished designs, helping clients improve measurable campaign results.

What You'll Do

• Develop creative strategies and design ads and landing pages using performance metrics such as CTR, CPL, and conversion rates.

• Translate B2B positioning, offers, and audience insights into compelling visual designs in Figma.

• Collaborate with clients and colleagues in strategy discussions to refine creative direction.

• Plan creative tests, develop hypotheses and variants, and assess campaign performance.

• Manage multiple client projects, delivering high-quality work independently and at pace.

• Use performance feedback to iterate on creative and improve its effectiveness.

What We're Looking For

• A portfolio showing personally created digital designs, such as paid ads, landing pages, or websites, rather than template-only work.

• Experience designing performance creatives in Figma for paid social or paid search, with documented results such as CTR, CPL, or creative test outcomes.

• Experience translating B2B positioning and audience insights into effective ads or landing pages.

• Familiarity with creative for Meta Ads and LinkedIn Ads.

• Native-level German and the ability to own client work independently.

• Agency experience or skills in motion design, video editing, AI tools, copywriting, or Webflow are beneficial.

Compensation & Benefits

Annual salary of €45,000 to €65,000. Permanent full-time position with a six-month probation period. Visa sponsorship is not available.

Location

Hybrid in Berlin, Germany, with three days per week in the office. The first month is full-time on-site.