Freelance Creative Lead / Creative Strategist

Jobgether; Deutschland; Remote; EUR 65,000 - 75,000; Part time

Benefits offered by this job

Competitive compensation (€65,000–€75,

Job summary

Jobgether is seeking a Freelance Creative Lead / Creative Strategist to shape the creative direction across three brands from a remote Germany-based position. You will translate performance data and audience insights into actionable strategies, establish a structured testing framework, and guide content planning, prioritization, and asset quality.

You will lead creative strategy, QA, and cross-brand collaboration, work with content and performance marketing teams, and own the creative roadmap.

Qualifications

• At least five years of experience in creative strategy, art direction, or creative leadership, ideally with a strong focus on performance marketing and paid social creatives.
• Ability to translate performance metrics into creative decisions and scalable concepts.
• Experience building, implementing, or managing a structured creative testing framework.
• Strong eye for creative quality and final decision-making authority.
• Excellent understanding of messaging, copywriting, and audience relevance, plus visual design.

Responsibilities

• Lead creative strategy, QA, and content planning across three brands.
• Translate data and insights into actionable creative recommendations and testing hypotheses.
• Define creative angles, hooks, formats, and audience-specific messaging.
• Evaluate metrics to inform creative decisions and scale successful concepts.
• Provide final approval for assets and deliver actionable feedback to reduce revisions.
• Own the content pipeline and creative roadmap across brands, balancing workloads and deadlines.
• Evolve brand positioning and ensure alignment with audience tone and objectives.
• Improve ideation, testing, and performance evaluation processes; promote structured workflows (e.g., using Asana).
• Develop long-term content concepts and explore new formats and creator content.
• Collaborate with content and performance marketing teams to deliver consistent results across brands.

Skills

Creative strategy

Art direction

Performance marketing

Paid social

Leadership

German fluent

English proficiency

Asana

Meta Ads

Google Ads

Tools

Asana

Meta Ads

Google Ads

Job description

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Freelance Creative Lead / Creative Strategist based remotely in Germany.

Join a growing, multi-brand environment where creative strategy, performance marketing, and content development come together to drive measurable growth. In this role, you will shape the creative direction of three brands, transforming performance data and audience insights into actionable strategies. You will establish a structured testing framework, define creative priorities, and ensure that high-performing concepts are continuously refined and scaled. Working closely with content creators and performance marketing specialists, you will provide clear creative guidance and maintain high standards across visual execution and messaging. You will also oversee content planning, creative workflows, and resource allocation to make production more proactive and efficient. This is an opportunity to build a scalable creative system, influence brand development, and make a meaningful impact without starting from scratch.

Accountabilities

You will lead creative strategy, quality assurance, and content planning across three brands, helping the existing marketing team work more strategically and effectively. Your responsibilities will include:

• Creative Strategy and Testing: Translate performance marketing data, audience insights, and market trends into actionable creative recommendations. Develop and manage a structured testing framework, from strategic hypotheses to measurable learnings.

• Creative Concept Development: Define creative angles, hooks, formats, and audience-specific messaging. Identify new opportunities for creative experimentation and develop concepts that support business and marketing objectives.

• Performance Analysis and Optimization: Evaluate metrics such as scroll-stop rate, click-through rate, and conversion rate to inform creative decisions. Document successful approaches and adapt or scale proven concepts across brands.

• Creative Leadership and Quality Control: Provide final approval for creative assets, ensuring high standards in visual execution, messaging, copy, and audience relevance. Deliver clear, actionable feedback on concepts, scripts, copy, and early drafts to reduce unnecessary revisions.

• Content Planning and Prioritization: Own the content pipeline and creative roadmap, prioritizing work according to business goals, performance insights, and team capacity. Coordinate workloads across brands and establish clear responsibilities, realistic deadlines, and efficient workflows.

• Brand Development: Evolve the creative positioning of established brands while helping refine the creative direction and identity of a developing brand. Ensure content reflects each brand’s distinct audience, tone of voice, and objectives.

• Creative Process Improvement: Bring greater structure to ideation, testing, performance evaluation, and iteration. Improve project organization using tools such as Asana and encourage a consistent, reliable creative process.

• Long-Term Content Development: Develop sustainable creative concepts and explore new formats, testimonials, creator content, and community insights to support continued growth beyond individual assets or campaigns.

• Cross-Functional Collaboration: Work closely with content, performance marketing, and the wider marketing team to align creative decisions with business objectives and deliver consistent results.

Requirements

You are an experienced creative strategist and leader who combines strong creative judgment with a data-driven approach to performance marketing. You can guide creative teams, make confident approval decisions, and turn insights into scalable content strategies. The ideal candidate will bring:

• At least five years of experience in creative strategy, art direction, or creative leadership, ideally with a strong focus on performance marketing and paid social creatives.

• A proven ability to translate performance metrics—including scroll-stop rate, click-through rate, and conversion rate—into creative decisions and scalable concepts.

• Experience building, implementing, or managing a structured creative testing framework.

• A strong eye for creative quality and the confidence to make final decisions and approve creative deliverables.

• Excellent understanding of messaging, copywriting, and audience relevance, in addition to visual design.

• Experience leading, mentoring, or coordinating creative teams and prioritizing work across multiple brands or projects.

• Fluent German skills, with the ability to assess, challenge, refine, and approve German-language copy and creative concepts.

• Very good English skills for internal communication and collaboration.

• A collaborative mindset and enthusiasm for working closely with content and performance marketing teams.

• Strong organizational and prioritization skills, with the ability to balance strategic planning and practical execution.

Nice to have

• Experience in a startup, scale-up, or multi-brand environment.

• Background in healthcare, recruitment, or another regulated or trust-based industry.

• Practical experience with Meta Ads, Google Ads, Asana, and analytics platforms.

• Experience developing brand kits, tone-of-voice guidelines, and long-term content strategies.

• Familiarity with user-generated content (UGC), testimonials, creators, and performance-oriented video content.

Benefits

• Competitive compensation: The advertised annual compensation range is €65,000–€75,000. The exact arrangement and compensation for a freelance engagement should be confirmed.

• Flexible engagement: Choose between a freelance collaboration and permanent employment, depending on the agreed arrangement.

• Flexible workload: Approximately 20–35 hours per week, based on mutual agreement and availability.

• Remote-first environment: Work fully remotely.

• Meaningful creative ownership: Take responsibility for the strategic development of three growing brands.

• An established team: Build on existing creative production capabilities, focusing on strategy, direction, and process improvement rather than starting from scratch.

Cross-functional collaboration: Work closely with content, performance marketing, and the wider marketing team.

Direct business impact: Build a scalable creative testing system that influences brand development, marketing performance, and growth.