Paid Traffic Manager (m/w/d)

Zippo GmbH; Düsseldorf; Hybrid; Vertraulich; Vollzeit

Zusammenfassung

A marketing and advertising firm in Düsseldorf is looking for a Paid Traffic Manager to manage and optimize paid marketing campaigns across platforms. Candidates should have at least 2 years of experience and a degree in a relevant field. Responsibilities include strategy development, campaign management, and collaboration with internal teams. The position offers creative freedom, professional development opportunities, and flexible working conditions.

Leistungen

Flexible working hours

32 vacation days per year

Company pension scheme

Subsidized lunch

Qualifikationen

• Minimum 2 years of experience in paid advertising.
• Strong expertise in multiple advertising platforms.
• Fluent in German and English.

Aufgaben

• Develop strategy to improve revenue and traffic across multiple EU websites.
• Plan, launch, and manage paid campaigns on various platforms.
• Monitor performance and optimize campaigns based on key metrics.
• Manage advertising budgets efficiently.

Kenntnisse

Google Ads

Meta Business Manager

Data analysis

A/B testing

Conversion rate optimization

Ausbildung

Degree in Digital Marketing, Communications, Business or related

Tools

Google Analytics

Tag Manager

Jobbeschreibung

As a Paid Traffic Manager, you will be responsible for the strategic planning, execution, and optimization of our paid online marketing campaigns. Your goal is to maximize reach and conversions through data-driven advertising strategies

Tasks

• Develop strategy how to improve revenue and traffic to the EU subs 9 websites (Germany, UK, France, Netherlands, Spain, Belgium, Austria, Poland, Ireland) + support EMEA distributors
• Plan, launch, and manage paid campaigns across platforms (Google Ads, Meta Ads, LinkedIn, TikTok, etc.) – current main markets : UK, Germany, France, Spain, Austria
• Monitor performance and continuously optimize campaigns based on key metrics
• Manage advertising budgets and ensure efficient allocation
• Create performance reports and derive actionable insights
• Collaborate with internal teams (Marketing, Ecom, Sales) and external partners (Agencies for Content and Consulting)
• Conduct A/B testing and drive conversion rate optimization

Requirements

• Degree in Digital Marketing, Communications, Business, or a related field
• Minimum 2 years of experience in paid advertising
• Strong expertise in Google Ads, Meta Business Manager, and other ad platforms
• Analytical mindset and data-driven approach
• Experience with tracking tools (Google Analytics, Tag Manager, etc.)
• Self-motivated, organized, and a team player
• Fluent in German and English

Benefits

• A responsible role with room for creativity and initiative
• Flat hierarchies and fast decision-making processes
• Tailored professional development opportunities
• Flexible working hours and one day of mobile working per week
• 32 vacation days per year
• Attractive benefits package (e.g. company pension scheme, job ticket or parking space, subsidized lunch, employee discounts)